APS San Francisco will be covering app marketing across the funnel with content focusing on growth, app store optimization, user acquisition and app product & engagement.
SKAN 4.0: Challenges and response
Product-market-fit
Attribution windows
Web2App acquisition
Referral and reward programs
Onboarding optimization
Push permissioning
Free trial windows
Personalization
Benchmarking
A/B testing of pricing tiers
Paywall optimization and promotions
Video advertising
Localization
Using LTV:CAC
Engagement tactics
Mechanics
Cross-channel messaging
Win-back programs
Predicting and preventing churn
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