APS San Francisco will be covering app marketing across the funnel with content focusing on growth, app store optimization, user acquisition and app product & engagement.

ACQUISITION:

SKAN 4.0: Challenges and response

Product-market-fit

Attribution windows

Web2App acquisition

Referral and reward programs

ACTIVATION:

Onboarding optimization

Push permissioning

Free trial windows

Personalization

Benchmarking

MONETIZATION:

A/B testing of pricing tiers

Paywall optimization and promotions

Video advertising

Localization

Using LTV:CAC

RETENTION:

Engagement tactics

Mechanics

Cross-channel messaging

Win-back programs

Predicting and preventing churn

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