APS London is back bigger than ever

App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, SKAN 4.0 and Subscriptions.

Enjoy a 5* experience at the iconic Brewery and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.


Buy tickets    Exhibit & sponsor




1000+

ATTENDEES

50+

SPEAKERS

30+

EXHIBITORS

5

ROOMS

Covering the key themes driving app growth in 2025

APS London

Unleashing AI for App Marketing

Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.

APS London

Improving Retention

With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.

APS London

Driving Product-led Growth

Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.



APS London

SKAN 4.0 Enabled User Acquisition

With the prospect of SKAN 5.0 looming, the ever-complicated world of SKAN 4.0 still has marketers questioning how to navigate the landscape of user acquisition effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.

APS London

Subscription Business Models

Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.

APS London

New Channels

Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.


Learn how to grow and scale apps

User Acquisition:

SKAN & Privacy Sandbox

The Web2App funnel

Marketing Mix Modeling

Incrementality and attribution

ASO & ASA

Creatives

Retention:

Onboarding flows

Personalization

Process automation

User journey optimization

CRM tactics (in-app messaging, push)

Avoiding churn

Product:

Product-led growth

UX & design

User research & customer feedback

Feature marketing

Product a/b testing

User analytics

Revenue:

Business models

Pricing strategies

Subscriptions & IAPs

Paywall optimization

Maximizing LTV

Ad monetization

APS London

Welcome to the New Era of App Growth

Join us for a 5* in-person experience on 24th April, 2025, featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.

Get tickets

App Growth Content

Access talks and workshops in-person with five rooms of sessions covering app growth topics across the funnel.

View agenda

APP Growth
App Networking

Networking & Community

Connect in our app and take part in interactive discussions in-person and digitally.

Experiences

Marketplace & Exhibition

Meet the world’s leading user acquisition, analytics
& data and app engagement platforms and agencies.

Marketplace



The industry’s leading platforms and agencies supported APS London 2024



Our Media Platform


Want to sponsor?


Are you ready for the new era of App Growth?


Who attends?

Everyone — it’s an app growth extravaganza



Request Attendee Sample

App Promotion Summit is for:

✅ Growth, Product, User Acquisition, Performance Marketers and Leaders

✅ On-demand, eCommerce, fintech, media & entertainment apps

✅ App platforms, agencies and technology companies

Covering app growth topics across the funnel:

📱 App Store Optimization

📈 User Acquisition

❤️ App Engagement and CRM

📷 Social & Influencers

App marketers and product leaders ❤️ our events


Erik Bjorkman
CEO
Saga Sleep

“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”


Lisa Kennelly
Global Product Marketing Strategist
KLARNA

“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”


Aurélie Genet
VP PRODUCT, ENGAGEMENT MARKETING
FLO

“Wide range of topics. No sales pitches, just knowledge sharing.”


Gessica Bicego, CMO
Paired

“One of the best conferences I’ve attended. So many valuable insights!”


Dora Trostanetsky, GROWTH MARKETING LEAD
TRADE REPUBLIC

“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”


Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”


Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”


Jamie Mercer, CHIEF PRODUCT OFFICER
Student Beans

“Loved the workshops and the product focus.”


Elia Moliner, ASO MANAGER
Socialpoint

“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”


James Wylie, DIRECTOR, INTERNATIONAL MOBILE APP
American Express

“Really enjoyed the day! Great speakers and plenty of people to connect with.”


Gabriella Earl, SENIOR PERFORMANCE MARKETING SPECIALIST
Farfetch

“Jam packed day but every minute was valuable, with lots of networking opportunities and learnings/takeaways”


Harry Blamire, SENIOR CX, CONTENT AND DESIGN MANAGER
B&Q

“APS London has been a great educational and informative event – I’m excited to implement some of the great ideas I’ve learned today”


Jake Jenner, CO-FOUNDER
Howbout

“Every talk has provided actionable learnings for us – as a B2C social app set to scale, this has been awesome.”


Beckie Brown, PAID SEARCH LEAD
B&Q

“APS London is a great event for people across marketing, product and creative teams at all levels.”


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