The UK’s biggest app event returns

The app industry is changing and growing like never before …

Next March
We’re bringing together the app community ❤️

Learn growth marketing strategies and tactics directly from Europe’s top app growth experts.


2,000+

APP MARKETERS

50+

SPEAKERS

4

DAYS

Agenda & content

The cutting edge agenda will cover new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.

You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale your app.

APS London

APS London is back

Join us in Mayfair for a 5* in-person experience featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.

App Growth Content

Access talks and workshops in-person and online with four days of sessions covering app growth topics across the funnel.

APP Growth
App Networking

Networking & Community

Connect in our app and take part in interactive discussions in-person and digitally.


WHO ATTENDS?

Everyone. It’s an app growth extravaganza.

APP PROMOTION SUMMIT IS FOR:

✅ Growth, Product, User Acquisition, Performance Marketers and Leaders

✅ On-demand, eCommerce, fintech, media & entertainment apps

✅ App platforms, agencies and technology companies

COVERING APP GROWTH TOPICS ACROSS THE FUNNEL:

📱 App Store Optimization

📈 User Acquisition

❤️ App Engagement and CRM

📷 Social & Influencers


ARE YOU READY TO BECOME A SMARTER APP MARKETER IN 2023?


APP GROWTH:

• Evolving user behaviour

• Success stories

• App subscriptions and IAPs

• Scaling internationally

• Managing growth teams

• 5G tech

APP STORE OPTIMIZATION:

• In-app events

• Product page optimization

• Custom product pages

• Rating and review updates

• App store assets

• Keyword optimization

• A/B Testing

• Apple Search Ads

USER ACQUISITION:

• Creative testing

• SKAdNetwork 3.0

• Video advertising

• Expansion of acquisition channels

• App Marketing automation

• Programmatic ads

• Influencer marketing

APP PRODUCT & ENGAGEMENT:

• UX & Design

• Onboarding Flows

• Conversion Rate Optimization

• Push Notifications

• Mobile CRM

• Personalisation

• Retention benchmarking


APP MARKETERS ❤️ OUR EVENTS


Aurélie Genet
VP PRODUCT, ENGAGEMENT MARKETING
FLO

“Wide range of topics. No sales pitches, just knowledge sharing.”


Gessica Bicego, SENIOR DIRECTOR OF GROWTH
Blinkist

“One of the best conferences I’ve attended. So many valuable insights!”


Lisa Kennelly, CMO
Fishbrain

“I was impressed with the quality of the presentations. It’s rare to have an event go in-depth on topics that are highly relevant to my day-to-day work.”


Dora Trostanetsky, GROWTH MARKETING LEAD
TRADE REPUBLIC

“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”


Hannah Parvaz, HEAD OF MARKETING
Uptime

“App Promotion Summit was great. The workshops and masterclasses were super insightful.”


Claudia Garcia, CRM AUDIENCE MANAGER
HELLOFRESH

“I was impressed by the high level of the organization of the summit, by the speakers and their professionalism, and by the content.”


Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”


Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”


Jamie Mercer, CHIEF PRODUCT OFFICER
Student Beans

“Loved the workshops and the product focus.”


Elia Moliner, ASO MANAGER
Socialpoint

“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”


James Wylie, DIRECTOR, INTERNATIONAL MOBILE APP
American Express

“Really enjoyed the day! Great speakers and plenty of people to connect with.”


Gabriella Earl, SENIOR PERFORMANCE MARKETING SPECIALIST
Farfetch

“Jam packed day but every minute was valuable, with lots of networking opportunities and learnings/takeaways”


Harry Blamire, SENIOR CX, CONTENT AND DESIGN MANAGER
B&Q

“APS London has been a great educational and informative event – I’m excited to implement some of the great ideas I’ve learned today”


Jake Jenner, CO-FOUNDER
Howbout

“Every talk has provided actionable learnings for us – as a B2C social app set to scale, this has been awesome.”


Beckie Brown, PAID SEARCH LEAD
B&Q

“APS London is a great event for people across marketing, product and creative teams at all levels.”