Welcome to the New App Growth Frontier

App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

Enjoy a 5* experience at the iconic Brewery and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.

Join us in 2025





1000+

Attendees

70+

Speakers

30+

Exhibitors

7

Content Stages

Speakers

Dmitry Gurski

CEO & Co-Founder

Flo

Asya Kuznetsova

Senior Product Manager

Wise

Irina Ashkenazy

Head of Growth Marketing

Sweatcoin

Jess Parkijavan

Product Manager

The Premier League

Covering the key themes driving app growth in 2025

APS London

Embedding AI in App Marketing

Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.

APS London

World Class Retention

Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.

APS London

Product-driven Growth

Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.



APS London

User Acquisition 2.0

Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.

APS London

Revenue Growth

Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).

APS London

Channel Diversification

Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.


Learn how to grow and scale apps

User Acquisition:

• AdAttributionKit & Privacy Sandbox

• The Web2App funnel

• Marketing Mix Modeling

• Incrementality and attribution

• ASO & ASA

• Creatives

Retention:

• Onboarding flows

• Personalization

• Process automation

• User journey optimization

• CRM tactics (in-app messaging, push)

• Avoiding churn

Product:

• Product-led growth

• UX & design

• User research & customer feedback

• Feature marketing

• Product a/b testing

• User analytics

Revenue:

• Business models

• Pricing strategies

• Subscriptions & IAPs

• Paywall optimization

• Maximizing LTV

• Ad monetization

APS London

Bringing together app growth professionals

Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.

Get tickets

Learn the latest app growth strategies

Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.

View agenda

APP Growth
App Networking

Make authentic connections

Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.

Check out networking experiences

Connect with app platforms and agencies

The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.

Explore exhibition

Marketplace



The industry’s leading platforms and agencies support APS London

Our Media Platform


Want to sponsor?


Are you ready for the new era of App Growth?


Top apps and brands attend APS London



Request Attendee Sample

App marketers and product leaders ❤️ our events


Erik Bjorkman
CEO
Saga Sleep

“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”


Lisa Kennelly
Global Product Marketing Strategist
KLARNA

“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”


Aurélie Genet
VP PRODUCT, ENGAGEMENT MARKETING
FLO

“Wide range of topics. No sales pitches, just knowledge sharing.”


Gessica Bicego, CMO
Paired

“One of the best conferences I’ve attended. So many valuable insights!”


Dora Trostanetsky, GROWTH MARKETING LEAD
TRADE REPUBLIC

“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”


Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”


Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”


Jamie Mercer, CHIEF PRODUCT OFFICER
Student Beans

“Loved the workshops and the product focus.”


Elia Moliner, ASO MANAGER
Socialpoint

“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”


James Wylie, DIRECTOR, INTERNATIONAL MOBILE APP
American Express

“Really enjoyed the day! Great speakers and plenty of people to connect with.”


Gabriella Earl, SENIOR PERFORMANCE MARKETING SPECIALIST
Farfetch

“Jam packed day but every minute was valuable, with lots of networking opportunities and learnings/takeaways”


Harry Blamire, SENIOR CX, CONTENT AND DESIGN MANAGER
B&Q

“APS London has been a great educational and informative event – I’m excited to implement some of the great ideas I’ve learned today”


Jake Jenner, CO-FOUNDER
Howbout

“Every talk has provided actionable learnings for us – as a B2C social app set to scale, this has been awesome.”


Beckie Brown, PAID SEARCH LEAD
B&Q

“APS London is a great event for people across marketing, product and creative teams at all levels.”


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