App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* experience at the iconic Hotel Adlon and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
AdAttributionKit & Privacy Sandbox
The Web2App funnel
Marketing Mix Modeling
Incrementality and attribution
ASO & ASA
Creatives
Onboarding flows
Personalization
Process automation
User journey optimization
CRM tactics (in-app messaging, push)
Avoiding churn
Product-led growth
UX & design
User research & customer feedback
Feature marketing
Product a/b testing
User analytics
Business models
Pricing strategies
Subscriptions & IAPs
Paywall optimization
Maximizing LTV
Ad monetization
Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.
Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.
Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.
The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.
