MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
Snacks and beverages served in the Marketplace
08.50 – 09.00
OPENING COMMENTS: Your guide to the day
James Cooper
Chairman, App Promotion Summit
APP GROWTH 
09.00 – 09.15
How we grew an App Unicorn in the competitive modern mobile market
Fabien-Pierre Nicolas
VP Marketing, SmartNews
09.15 – 09.30
Getting to No.1 in the App Stores: An Alternative Approach
Matt Davey
COO, 1 Password
09.30 – 09.45
App Marketing for eCommerce Apps – Optimising the Funnel
SUSAN AZARI
MOBILE APP COMMERCIAL LEAD, THE VERY GROUP
09.45 – 10.00
How we grew our app 10X
Representative, Leading On-demand App
10.00 – 10.15
ROUNDTABLE DISCUSSIONS
10.15 – 11.00
App 🌱 Growth 🌱 2020: What’s working this year (and what’s not)
Omri Argaman
CMO, Zoomd (moderator)
Tina Zhang
PAID ACQUISITION MANAGER/INTERIM HEAD OF ACQUISITION, MEMRISE
Ryan Thorpe
Head of Growth UK/IE & Senior Marketing Manager, Revolut
Thiago Monteiro
Director of Growth, Peak Labs
Charlotte Swead
Senior Performance Marketing Manager, Depop
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
HOSTED BY
APP STORE MARKETING 
11.30 – 11.45
Rebranding Skyscanner on the App Stores
Alexandra Lamachenka
GLOBAL MARKETING MANAGER, Skyscanner
11.45 – 12.00
Case Study: How we increased our app store ranking and decreased our CPI using ASO techniques
Paul McCallum
Director of Customer Acquisition, Babylon Health
APP MARKETING INNOVATION 
12.00 – 12.15
Offline Marketing for Apps: The New Frontier?
Janet Balneaves
Director of Growth, Swipii
MARVIN ROTTENBERG
VP MARKETING, ADA HEALTH
Eleanor Hasler
VP Scaling & IR, Dozens
SOCIAL AND INFLUENCERS 
12.15 – 12.30
Discussion: Influencer Marketing for Apps
Representatives from Leading Apps
AD ANALYTICS & DATA 
12.30 – 12.45
App Marketing Attribution in 2020 – What is the data telling us?
David Llewellyn
Marketing Director, EMEA, AppsFlyer
12.45 – 13.00
KPIs and app marketing automation
Representative, Leading App Brand
13.00 – 14.00
NETWORKING LUNCH
SERVED IN THE MARKETPLACE
HOSTED BY
APP ENGAGEMENT & CRM 
14.00 – 14.30
App Engagement, Product Marketing and CRM: How to link up app growth and product
STUART JONES
HEAD OF PRODUCT – ITV HUB, ITV
Tommy Moore
App Marketing Manager, Treatwell
14.30 – 14.45
How we increased retention by 70%
Anja Obermüller
HEAD OF PRODUCT MARKETING – TRAINING, ADIDAS RUNTASTIC
14.45 – 15.00
Case Study: Where App CRM meets Growth
Ayat Baroudi
Head of CRM Marketing, Fishbrain
15.00 – 15.15
MANAGING AND OPTIMISING YOUR CREATIVE CYCLE
REPRESENTATIVE, LEADING APP PUBLISHER
15.15 – 16.00
AFTERNOON TEA
Served in the Marketplace
16.00 – 16.30
GROWTH ACCELERATOR: APP STARTUP ADVICE LIVE ON STAGE
Launching a new climate tracking app
MICHAEL CAPPER
CO-FOUNDER & CEO, VYVE
IRA KRACHANOVSKAYA
HEAD OF GROWTH, VYVE
Growing an Award-Winning Tennis App
Ganesh Rao
Founder & CEO, Spin
16.30 – 16.45
COCKTAIL ROUNDTABLES
SERVED IN THE MAIN CONFERENCE ROOM
(AVAILABLE FOR SPONSORSHIP)
16.45 – 17.00
KEYNOTE CLOSING SESSION: The Future of App Growth
Leading app marketer
17.00 – 19.00
THE APS LONDON 2020 DRINKS RECEPTION
SERVED IN THE MARKETPLACE
HOSTED BY
19.00
THE APS LONDON 2020 AFTERPARTY
SECRET LOCATION
(AVAILABLE FOR SPONSORSHIP)
