MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

Snacks and beverages served in the Marketplace




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP GROWTH

 



09.00 – 09.15

How we grew an App Unicorn in the competitive modern mobile market

Fabien-Pierre Nicolas

VP Marketing, SmartNews



09.15 – 09.30

Getting to No.1 in the App Stores: An Alternative Approach

Matt Davey

COO, 1 Password



09.30 – 09.45

App Marketing for eCommerce Apps – Optimising the Funnel

SUSAN AZARI

MOBILE APP COMMERCIAL LEAD, THE VERY GROUP



09.45 – 10.00

How we launched the new Spurs app: Premier League Case Study

ALEX HUNTE

SENIOR LEAD DIGITAL EXPERIENCE, TOTTENHAM HOTSPUR FOOTBALL CLUB



10.00 – 10.15

ROUNDTABLE DISCUSSIONS





10.15 – 11.00

App 🌱 Growth 🌱 2020: What’s working this year (and what’s not)

Omri Argaman

CMO, Zoomd (moderator)

THIAGO MONTEIRO

DIRECTOR OF GROWTH, PEAK LABS

Tina Zhang

PAID ACQUISITION MANAGER/INTERIM HEAD OF ACQUISITION, MEMRISE

Ryan Thorpe

Head of Growth UK/IE & Senior Marketing Manager, Revolut

Charlotte Swead

Senior Performance Marketing Manager, Depop

Loren Gould

Head of Growth, Cuvva




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace

HOSTED BY


  

APP STORE MARKETING

 



11.30 – 11.45

What can COVID-19 impacted app businesses do?

Alexandra Lamachenka

GLOBAL MARKETING MANAGER, Skyscanner



11.45 – 12.00

Case Study: How we increased our app store ranking and decreased our CPI using ASO techniques

Paul McCallum

Director of Customer Acquisition, Babylon Health

  

APP MARKETING INNOVATION

 



12.00 – 12.15

Offline Marketing for Apps: The New Frontier?

Janet Balneaves

Director of Growth, Swipii

MARVIN ROTTENBERG

VP MARKETING, ADA HEALTH

Eleanor Hasler

VP Scaling & IR, Dozens

  

APP DATA & ANALYTICS



12.15 – 12.30

Using data to drive your app growth

Roy Tzayag

VP Product Marketing & Monetization, Ilyon

Ron Thomas

GM Analytics, App Annie



12.30 – 12.45

THE CHANGING ROLE OF THE MOBILE MARKETER IN THE AGE OF AUTOMATION

David Llewellyn

Marketing Director, EMEA, AppsFlyer



12.45 – 13.00

Case Study: Beyond paid social and search

SOLANGE BAKI

GROWTH MARKETING MANAGER, BADOO




13.00 – 14.00

NETWORKING LUNCH

SERVED IN THE MARKETPLACE

HOSTED BY


  

APP ENGAGEMENT & CRM

 



14.00 – 14.30

App Engagement, Product Marketing and CRM: How to link up app growth and product

STUART JONES

HEAD OF PRODUCT – ITV HUB, ITV

Ilja Goossens

GM EMEA, CLEVERTAP

Mimi Ajayi

APP PRODUCT MANAGER

Tommy Moore

APP MARKETING MANAGER, TREATWELL



14.30 – 14.45

How we increased retention by 70%

Anja Obermüller

HEAD OF PRODUCT MARKETING – TRAINING, ADIDAS RUNTASTIC



14.45 – 15.00

How to use personalisation to increase app engagement

Ayat Baroudi

Head of CRM Marketing, Fishbrain



15.00 – 15.15

Predictive Segments for Mobile-First Markets

Mike Barclay

Director – Europe, MoEngage



15.15 – 16.00

AFTERNOON TEA

Served in the Marketplace




16.00 – 16.30

GROWTH ACCELERATOR: APP STARTUP ADVICE LIVE ON STAGE



Launching a new climate tracking app

MICHAEL CAPPER

CO-FOUNDER & CEO, VYVE

IRA KRACHANOVSKAYA

HEAD OF GROWTH, VYVE


Growing an Award-Winning Tennis App

Ganesh Rao

Founder & CEO, Spin



16.30 – 16.45

COCKTAIL ROUNDTABLES

SERVED IN THE MAIN CONFERENCE ROOM




16.45 – 17.00

KEYNOTE CLOSING SESSION: The Future of App Growth

Leading app marketer



17.00 – 19.00

THE APS LONDON 2020 DRINKS RECEPTION

SERVED IN THE MARKETPLACE

HOSTED BY




19.00

THE APS LONDON 2020 AFTERPARTY

SECRET LOCATION


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