MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
Snacks and beverages served in the Marketplace
08.50 – 09.00
OPENING COMMENTS: Your guide to the day
James Cooper
Chairman, App Promotion Summit
APP GROWTH 
09.00 – 09.15
How we grew an App Unicorn in the competitive modern mobile market
Fabien-Pierre Nicolas
VP Marketing, SmartNews
09.15 – 09.30
Getting to No.1 in the App Stores: An Alternative Approach
Matt Davey
COO, 1 Password
09.30 – 09.45
App Marketing for eCommerce Apps – Optimising the Funnel
SUSAN AZARI
MOBILE APP COMMERCIAL LEAD, THE VERY GROUP
09.45 – 10.00
How we launched the new Spurs app: Premier League Case Study
ALEX HUNTE
SENIOR LEAD DIGITAL EXPERIENCE, TOTTENHAM HOTSPUR FOOTBALL CLUB
10.00 – 10.15
ROUNDTABLE DISCUSSIONS
10.15 – 11.00
App 🌱 Growth 🌱 2020: What’s working this year (and what’s not)
Omri Argaman
CMO, Zoomd (moderator)
THIAGO MONTEIRO
DIRECTOR OF GROWTH, PEAK LABS
Tina Zhang
PAID ACQUISITION MANAGER/INTERIM HEAD OF ACQUISITION, MEMRISE
Ryan Thorpe
Head of Growth UK/IE & Senior Marketing Manager, Revolut
Charlotte Swead
Senior Performance Marketing Manager, Depop
Loren Gould
Head of Growth, Cuvva
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
HOSTED BY
APP STORE MARKETING 
11.30 – 11.45
What can COVID-19 impacted app businesses do?
Alexandra Lamachenka
GLOBAL MARKETING MANAGER, Skyscanner
11.45 – 12.00
Case Study: How we increased our app store ranking and decreased our CPI using ASO techniques
Paul McCallum
Director of Customer Acquisition, Babylon Health
APP MARKETING INNOVATION 
12.00 – 12.15
Offline Marketing for Apps: The New Frontier?
Janet Balneaves
Director of Growth, Swipii
MARVIN ROTTENBERG
VP MARKETING, ADA HEALTH
Eleanor Hasler
VP Scaling & IR, Dozens
APP DATA & ANALYTICS 
12.15 – 12.30
Using data to drive your app growth
Roy Tzayag
VP Product Marketing & Monetization, Ilyon
Ron Thomas
GM Analytics, App Annie
12.30 – 12.45
THE CHANGING ROLE OF THE MOBILE MARKETER IN THE AGE OF AUTOMATION
David Llewellyn
Marketing Director, EMEA, AppsFlyer
12.45 – 13.00
Case Study: Beyond paid social and search
SOLANGE BAKI
GROWTH MARKETING MANAGER, BADOO
13.00 – 14.00
NETWORKING LUNCH
SERVED IN THE MARKETPLACE
HOSTED BY
APP ENGAGEMENT & CRM 
14.00 – 14.30
App Engagement, Product Marketing and CRM: How to link up app growth and product
Ilja Goossens
GM EMEA, CLEVERTAP
Mimi Ajayi
APP PRODUCT MANAGER
STUART JONES
HEAD OF PRODUCT – ITV HUB, ITV
Ayat Baroudi
HEAD OF CRM MARKETING, FISHBRAIN
SUSAN AZARI
MOBILE APP COMMERCIAL LEAD, THE VERY GROUP
14.30 – 14.45
How we increased retention by 70%
Anja Obermüller
HEAD OF PRODUCT MARKETING – TRAINING, ADIDAS RUNTASTIC
14.45 – 15.00
How to use personalisation to increase app engagement
Ayat Baroudi
Head of CRM Marketing, Fishbrain
15.00 – 15.15
Predictive Segments for Mobile-First Markets
Mike Barclay
Director – Europe, MoEngage
15.15 – 16.00
AFTERNOON TEA
Served in the Marketplace
16.00 – 16.30
GROWTH ACCELERATOR: APP STARTUP ADVICE LIVE ON STAGE
Launching a new climate tracking app
MICHAEL CAPPER
CO-FOUNDER & CEO, VYVE
IRA KRACHANOVSKAYA
HEAD OF GROWTH, VYVE
Growing an Award-Winning Tennis App
Ganesh Rao
Founder & CEO, Spin
16.30 – 16.45
COCKTAIL ROUNDTABLES
SERVED IN THE MAIN CONFERENCE ROOM
16.45 – 17.00
KEYNOTE CLOSING SESSION: The Future of App Growth
Leading app marketer
17.00 – 19.00
THE APS LONDON 2020 DRINKS RECEPTION
SERVED IN THE MARKETPLACE
HOSTED BY
19.00
THE APS LONDON 2020 AFTERPARTY
SECRET LOCATION
