The team behind the organisation of the App Promotion Summit events is small but mighty.

James Cooper


James is the Chairman of the App Promotion Summit events and the founder of Soko Media, a specialist B2B media company with a mission to connect and grow the app industry.  In addition to the App Promotion Summit series, Soko Media also publishes Business of Apps, the leading media and information brand for the app industry.

James previously worked at The Guardian where he was Head of Strategy, and as a management consultant on projects for many of the world’s leading media and technology companies.


Andrew Mowbray

Head of Partnerships

A seasoned marketing and events expert, Andrew’s career began after graduation in Canada when he worked in the telecommunications industry. His early focus was on internal and external communications, marketing and sales. After moving to London in 2007 he took up his first position in the conference industry and spent the next 4 years establishing his credentials and leading the marketing, database and partnerships functions and embracing social media.

Following a return to his native Canada, his association with App Promotion Summit became official in 2013. His detailed knowledge of mobile apps, games and advertising has been invaluable to the development of the conferences. This combined with his love of travel and proven marketing and promotional skillset have led to him becoming an intrinsic part of the APS machine.


Talha Ali

Growth Manager

Talha is a digital marketing guru based in Scotland. A specialist in all aspects of paid search, he has worked with clients such as Peter Vardy, Kwik Fit, Hilton Worldwide, Umbro UK and Superga.

Talha’s role at App Promotion Summit is to accelerate growth by promoting the events to app marketing professionals. He also works with Business of Apps, helping to manage the site and improve its digital presence.


Lauren Adair

Events Director & GM, App Growth Awards

With over 12 years’ experience in start-ups, mobile, digital marketing and events Lauren is an ideal fit to further strengthen the APS team. Having started her career at I-play she moved to the highly lauded Player X before spending the past 5 years’ working at Mobile Ecosystem Forum (MEF).

Edinburgh based, Lauren’s love of travel means she knows the city airport like the back of her hand. With conference and awards experience ranging from Brazil to Barcelona to San Francisco to Cape Town and Lagos, Lauren’s ‘can-do’ attitude, attention to detail and general positive outlook is the perfect match for APS.


Emily Hazlewood


Emily graduated from King’s College London with a degree in Spanish and Latin American studies and subsequently pursued a career in event production, previously working on conferences for Women in Technology.

Emily’s role as Producer at App Promotion Summit is to create unparalleled conference agendas – whether in-person or online.

Her fluency in Spanish goes hand in hand with her love of travel, where she plans to explore the Spanish speaking world – having already visited Peru, Bolivia and spending a year abroad in Barcelona!