Launch Tickets for APS Berlin 2025 are ending soon. Save up to €1000. For every ticket sold we will plant a tree for you through our partnership with Treeapp. Launch Tickets for APS Berlin 2025 are ending soon. Save up to €1000. For every ticket sold we will plant a tree for you through our partnership with Treeapp.
Europe’s Most Loved App Event
App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* experience at the iconic Hotel Adlon and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
New for 2025: The Boardroom, Expanded Roundtable Zone, Extended Drinks Reception and Meetings Programme.
700+
Attendees
50+
Speakers
6
Content stages
Hear from app growth and product experts
Covering the key themes driving app growth in 2025
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Covering app growth topics across the funnel
User Acquisition
- Ad Attribution Kit & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue — this is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding Networking Opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2025 Partners
Gold
Bronze
Exhibiting
Networking
Our media platform
Top apps and brands attend APS Berlin
App marketers and product leaders ❤️ our events
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”
“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”
“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”
“The best app growth event in Berlin. I am coming every year. Love it.”
“One of the best conferences I’ve attended. So many valuable insights!”
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
“One of the most useful and insightful events I have ever attended.”
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
“APS is the most awaited app growth event of the year.”
Photos from previous events:
Are you ready for the
new app growth frontier?
APS Berlin 2024 on-demand videos
