Agenda
APS London will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimisation, user acquisition and app product & engagement.
User Acquisition
- SKAN & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Talks
Hear from the top brands on the main stage
Workshops
Go deep with in-depth workshops covering topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions
Interactive Discussions
Get involved and share your ideas and questions in our interactive discussions
Examples of the sessions that have run at APS London in the past include:
• Product-Led Strategies: Unleashing Growth
• Quick Track to User Loyalty: From Onboarding to Engagement
• The Generative AI Revolution
• Building Connections and Community through In-App Content
• Web-to-app User Acquisition War Stories
• Unlocking Growth through Marketing Mix Modeling
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