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23 April 2026

The Brewery

Discover the future
of app growth

Welcome to the New App Growth Frontier

App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

800+

Attendees

60+

Speakers

30+

Exhibitors

7

Content Stages

Covering the key themes driving app growth in 2026

Embedding AI

Embedding AI in App Marketing

Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.

APS London - world class retention

World Class Retention

Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.

Product driven growth

Product-driven Growth

Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.

User acquisition 2.0

User Acquisition 2.0

Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.

Revenue growth

Revenue Growth

Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).

Channel diversification

Channel Diversification

Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.

Learn how to grow and scale apps

User Acquisition

  • AdAttributionKit & Privacy Sandbox
  • The Web2App funnel
  • Marketing Mix Modeling
  • Incrementality and attribution
  • ASO & ASA
  • Creatives

Retention

  • Onboarding flows
  • Personalization
  • Process automation
  • User journey optimization
  • CRM tactics (in-app messaging, push)
  • Avoiding churn

Product

  • Product-led growth
  • UX & design
  • User research & customer feedback
  • Feature marketing
  • Product a/b testing
  • User analytics

Revenue

  • Business models
  • Pricing strategies
  • Subscriptions & IAPs
  • Paywall optimization
  • Maximizing LTV
  • Ad monetization
APS event image

Bringing together app growth professionals

Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.

APS event image

Learn the latest app growth strategies

Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.

APS event image

Make authentic connections

Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.

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Connect with app platforms and agencies

The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.

Top apps and brands attend APS London

Busuu logo
ClearScore logo
Amazon logo
H&M Logo
Skyscanner Logo
Monzo logo
Paramount+ logo
John Lewis logo
Decathlon logo
starlingbank logo
Wolt logo
JD logo
American Express logo
Asos logo
DominosPizza logo
BeReal logo
Deliveroo logo
Very logo
Financial Times logo
GetYourGuide logo
ITV logo
natwest logo
Spotify logo
ocado logo
Costa logo
Vinted logo
sky logo
w3w logo
ProductMadness logo
nespresso logo
tripledot logo
Next logo
Trainline logo
BBC logo
Bolt logo
HSBC logo
The Telegraph logo
wise logo
remitly logo

App marketers and product leaders ❤️ our events

Julia Dolzhenkova
Julia Dolzhenkova
Product Marketing Manager
TikTok

“It was fantastic connecting with brilliant minds in the app industry! Kudos to App Promotion Summit for another fantastic event, showcasing the power of collaboration in shaping the future of mobile apps marketing.”

Simran Chand
Simran Chand
Senior Global Lifecycle CRM Manager
Turo

“Amazing being in a room full of like minded people. Excellent organisation and line-up. Thank you and well done!”

Ben Young
Ben Young
UX Manager & App Product Owner
Sephora

“Wonderful talks and insights gained today at the App Promotion Summit in London. A lot to think about and digest.”

Anton
Anton Volovyk
co-CEO
Reface

App Promotion Summit London brings the brightest minds together under one roof, creating space to connect, share, and grow.

Evelina
Evelina Gruzdzevičiūtė
Mobile Apps CRO Lead
NordVPN

App Promotion Summit London brings the brightest minds together under one roof, creating space to connect, share, and grow. Already looking forward to the next one.

Asya
Asya Kuznetsova
Senior Product Manager
Wise

Loved spending the day with people who care about growth as much as I do – conversations like that always recharge me. Huge thanks to everyone who made the event such a good one.

Sherina
Sherina Khalidi
VP Performance Marketing
Deezer

The entire conference was insightful, and the atmosphere—as always—was full of great energy.

Irina
Irina Ashkenazy
Head of Growth Marketing
Sweatcoin

Incredible energy. One of the most inspiring days yet. So many brilliant minds. Another fantastic event. Already looking forward to the next one.

Lucy
Lucy Rosier
Mobile App Growth Manager
BBC Studios

Great conversation with some amazing brands (Paramount, Channel 4, Very, John Lewis, Uber, Mob, Trip Advisor, American Express, Premier League, Taco Bell … to name drop a few!). It’s always such a great event – see you again next year!

Eugene
Eugene Kuznetsov
Product Lead
Holland & Barrett

Still buzzing from App Promotion Summit. I had an awesome time. Loved how much alignment and passion there is for moving the industry forward!

Barbara
Barbara Schädel
Lead Product Manager
The Very Group

Still buzzing after an incredible day at App Promotion Summit London! Huge thanks to the APS team for hosting such a brilliant event and bringing together some of the sharpest minds in the app space.

Emilie
Emilie Lennon
Marketing & Growth
TallyMoney

APS has been a great place to learn about what other app based products are doing – I’ve left with many great ideas.

Chris
Chris Pimlott
Managing Director
MyBuzz Technologies

APS is the most comprehensive event dedicated to mobile apps I’ve attended. Nothing covers the breadth and quality of talks, networking and food like APS. Great venue! We’ll be back.

Elizabeth
Elizabeth Alves
Senior Product Manager
Busuu

I can’t recommend this event enough. If you want to immerse yourself in knowledge & connect with incredible people, this is the event for you.

Are you ready for the
new app growth frontier?