Welcome to the New Era of App Growth.
Join us in London at our new venue – The Brewery.
Learn growth marketing strategies and tactics directly from Europe’s top app growth experts.
Mobile Product Lead
Head of Marketing
Senior Mobile Marketing Manager
Head of Performance Marketing
User Acquisition Team Lead
Head of Marketing
Senior Product Manager
Holland & Barrett
Head of SEO & ASO
Senior Marketing Manager
Growth Content Strategist
UA Team Lead – Social Channels
Head of Growth
Sidekick by Sorted Food
The cutting edge agenda will cover the latest in app growth and product including new ways to drive app growth through Generative AI, SKAN 4.0, onboarding optimization, retention and product-led growth.
You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale.
Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.
With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.
Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.
With the prospect of SKAN 5.0 looming, the ever-complicated world of SKAN 4.0 still has marketers questioning how to navigate the landscape of user acquisition effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.
Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.
Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.
Media Mix Modelling
App subscriptions and IAPs
PR and brand marketing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Creatives and UGC
Tracking and analytics
User journey optimization
UX and Design
Join us for a 5* in-person experience experience featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.
Access talks and workshops in-person with five rooms of sessions covering app growth topics across the funnel.
Connect in our app and take part in interactive discussions in-person and digitally.
Meet the world’s leading user acquisition, analytics& data and app engagement platforms and agencies.
Are you ready for the new era of App Growth?
✅ Growth, Product, User Acquisition, Performance Marketers and Leaders
✅ On-demand, eCommerce, fintech, media & entertainment apps
✅ App platforms, agencies and technology companies
📱 App Store Optimization
📈 User Acquisition
❤️ App Engagement and CRM
📷 Social & Influencers
“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”
“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”
“Wide range of topics. No sales pitches, just knowledge sharing.”
“One of the best conferences I’ve attended. So many valuable insights!”
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
“Loved the workshops and the product focus.”
“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”
“Really enjoyed the day! Great speakers and plenty of people to connect with.”
“Jam packed day but every minute was valuable, with lots of networking opportunities and learnings/takeaways”
“APS London has been a great educational and informative event – I’m excited to implement some of the great ideas I’ve learned today”
“Every talk has provided actionable learnings for us – as a B2C social app set to scale, this has been awesome.”
“APS London is a great event for people across marketing, product and creative teams at all levels.”