App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* experience at the iconic Brewery and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.
With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.
Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.
As SKAN evolves to AdAttributionKit and Google develops Privacy Sandbox, the ever-complicated world of UA still has marketers questioning how to navigate the landscape effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.
Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.
Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.
AdAttributionKit & Privacy Sandbox
The Web2App funnel
Marketing Mix Modeling
Incrementality and attribution
ASO & ASA
Creatives
Onboarding flows
Personalization
Process automation
User journey optimization
CRM tactics (in-app messaging, push)
Avoiding churn
Product-led growth
UX & design
User research & customer feedback
Feature marketing
Product a/b testing
User analytics
Business models
Pricing strategies
Subscriptions & IAPs
Paywall optimization
Maximizing LTV
Ad monetization
Join us for a 5* in-person experience on 24th April, 2025, featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.
Access talks and workshops in-person with five rooms of sessions covering app growth topics across the funnel.
Connect in our app and take part in interactive discussions in-person and digitally.
Meet the world’s leading user acquisition, analytics& data and app engagement platforms and agencies.
✅ Growth, Product, User Acquisition, Performance Marketers and Leaders
✅ On-demand, eCommerce, fintech, media & entertainment apps
✅ App platforms, agencies and technology companies
📱 App Store Optimization
📈 User Acquisition
❤️ App Engagement and CRM
📷 Social & Influencers
