The UK’s biggest app event returns

The app industry is changing and growing like never before …

This March…
We’re bringing together the app community ❤️

Learn growth marketing strategies and tactics directly from Europe’s top app growth experts.

400+

IN-PERSON ATTENDEES

40+

SPEAKERS

4

ROOMS

Speakers

Greg Turtle

Head of Growth

what3words

Stuart Jones

Head of Digital Products

Domino’s

Claudia Whyte

Head Of Marketing

Howbout

Yoann Pavy

Chief Marketing Officer

Nude

Laricea Roman

Head of Marketing

Dorothy Perkins

Katie Phillips

Senior Product Manager

ITV

Stefana Pesko

UA Team Lead

Product Madness

Vittorio Boccanera

Senior Growth Manager

Monzo

Antoaneta Hristova

Vice President Partnerships
and Customer Marketing

Smule

Bukki Adedapo

UK Country Manager

Fiverr

Rosie Hoggmascall

Growth Product Lead

Peanut

Dimitris Drakatos

Head of SEO and ASO

Paired

Lea Samrani

Product Lead

Uptime

Jessica Alderson

CEO & Co-Founder

So Synced

Nathan Hudson

Head of Growth

SPOKE

Steve Young

Founder

App Masters

SEE MORE SPEAKERS

Agenda & content

The cutting edge agenda will cover new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.

You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale your app.

APS London is back

Join us in Mayfair for a 5* in-person experience featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.

App Growth Content

Access talks and workshops in-person with four rooms of sessions covering app growth topics across the funnel.

Networking & Community

Connect in our app and take part in interactive discussions in-person and digitally.

Our Partners

WHO ATTENDS?

Everyone. It’s an app growth extravaganza.

APP PROMOTION SUMMIT IS FOR:

✅ Growth, Product, User Acquisition, Performance Marketers and Leaders

✅ On-demand, eCommerce, fintech, media & entertainment apps

✅ App platforms, agencies and technology companies

COVERING APP GROWTH TOPICS ACROSS THE FUNNEL:

📱 App Store Optimization

📈 User Acquisition

❤️ App Engagement and CRM

📷 Social & Influencers

ARE YOU READY TO BECOME A SMARTER APP MARKETER IN 2023?

APP GROWTH:

• Scaling during economic turmoil

• Evolving user behaviour

• AI functionality across the funnel

• Success stories

• App subscriptions and IAPs

• Managing growth teams

APP STORE OPTIMIZATION:

• A/B testing

• Apple Search Ads new placements

• Features like CPP, IAE, LiveOps

• Data-driven decision making

• Seasonality

• Combining ASO and paid UA

USER ACQUISITION:

• SKAN 4.0 – IDFA & Privacy Sandbox

• Short form video

• Connected TV

• Web2App acquisition

• Creatives and UGC

• Influencer marketing and micro-influencers

APP PRODUCT & ENGAGEMENT:

• User journey optimization

• Analytics

• Process automation

• Personalisation

• The rise of social CRM

• Cross-app experiences

APP MARKETERS ❤️ OUR EVENTS

Erik Bjorkman
CEO
Saga Sleep

“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”

Lisa Kennelly
Global Product Marketing Strategist
KLARNA

“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”

Aurélie Genet
VP PRODUCT, ENGAGEMENT MARKETING
FLO

“Wide range of topics. No sales pitches, just knowledge sharing.”

Gessica Bicego, SENIOR DIRECTOR OF GROWTH
Blinkist

“One of the best conferences I’ve attended. So many valuable insights!”

Dora Trostanetsky, GROWTH MARKETING LEAD
TRADE REPUBLIC

“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”

Hannah Parvaz, HEAD OF MARKETING
Uptime

“App Promotion Summit was great. The workshops and masterclasses were super insightful.”

Claudia Garcia, CRM AUDIENCE MANAGER
HELLOFRESH

“I was impressed by the high level of the organization of the summit, by the speakers and their professionalism, and by the content.”

Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”

Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”

Jamie Mercer, CHIEF PRODUCT OFFICER
Student Beans

“Loved the workshops and the product focus.”

Elia Moliner, ASO MANAGER
Socialpoint

“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”

James Wylie, DIRECTOR, INTERNATIONAL MOBILE APP
American Express

“Really enjoyed the day! Great speakers and plenty of people to connect with.”

Gabriella Earl, SENIOR PERFORMANCE MARKETING SPECIALIST
Farfetch

“Jam packed day but every minute was valuable, with lots of networking opportunities and learnings/takeaways”

Harry Blamire, SENIOR CX, CONTENT AND DESIGN MANAGER
B&Q

“APS London has been a great educational and informative event – I’m excited to implement some of the great ideas I’ve learned today”

Jake Jenner, CO-FOUNDER
Howbout

“Every talk has provided actionable learnings for us – as a B2C social app set to scale, this has been awesome.”

Beckie Brown, PAID SEARCH LEAD
B&Q

“APS London is a great event for people across marketing, product and creative teams at all levels.”