App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
New for 2025: Verticals Zone, APS Networking App, App Talks Stage and Meeting Hubs
CEO & Co-Founder
Flo
VP Performance Marketing
Deezer
Global Head of Marketing Partnerships
Bolt
Head of PerformanceMarketing & Growth
Tide
CEO
Memrise
Head of Growth Marketing
Sweatcoin
Senior Product Manager
Wise
Mobile App Lead Product Manager
The Very Group
Senior Product Manager
Cleo AI
Mobile App Growth Manager
BBC Studios
Product Manager
The Premier League
Senior Product Marketing Manager
Xero
UA Team Lead
Product Madness
App Marketing Manager
Trainline
Product Lead
Holland & Barrett
Head of Customer Acquisition
Naked Wines
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
• AdAttributionKit & Privacy Sandbox
• The Web2App funnel
• Marketing Mix Modeling
• Incrementality and attribution
• ASO & ASA
• Creatives
• Onboarding flows
• Personalization
• Process automation
• User journey optimization
• CRM tactics (in-app messaging, push)
• Avoiding churn
• Product-led growth
• UX & design
• User research & customer feedback
• Feature marketing
• Product a/b testing
• User analytics
• Business models
• Pricing strategies
• Subscriptions & IAPs
• Paywall optimization
• Maximizing LTV
• Ad monetization
Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.
Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.
Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.
The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.
