Welcome to the New App Growth Frontier
App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
App Promotion Summit London 2025 featured insights from some of the worlds fastest growing apps including a keynote presentation from the CEO of Flo. Access our post event report.
1000+
Attendees
60+
Speakers
30+
Exhibitors
7
Content Stages
Covering the key themes driving app growth in 2026
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Covering app growth topics across the funnel
User Acquisition
- Ad Attribution Kit & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue — this is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding Networking Opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2026 Partners
Our media platform
Top apps and brands attend APS London
App marketers and product leaders ❤️ our events
“It was fantastic connecting with brilliant minds in the app industry! Kudos to App Promotion Summit for another fantastic event, showcasing the power of collaboration in shaping the future of mobile apps marketing.”
“Amazing being in a room full of like minded people. Excellent organisation and line-up. Thank you and well done!”
“Wonderful talks and insights gained today at the App Promotion Summit in London. A lot to think about and digest.”
App Promotion Summit London brings the brightest minds together under one roof, creating space to connect, share, and grow.
App Promotion Summit London brings the brightest minds together under one roof, creating space to connect, share, and grow. Already looking forward to the next one.
Loved spending the day with people who care about growth as much as I do – conversations like that always recharge me. Huge thanks to everyone who made the event such a good one.
The entire conference was insightful, and the atmosphere—as always—was full of great energy.
Incredible energy. One of the most inspiring days yet. So many brilliant minds. Another fantastic event. Already looking forward to the next one.
Great conversation with some amazing brands (Paramount, Channel 4, Very, John Lewis, Uber, Mob, Trip Advisor, American Express, Premier League, Taco Bell … to name drop a few!). It’s always such a great event – see you again next year!
Still buzzing from App Promotion Summit. I had an awesome time. Loved how much alignment and passion there is for moving the industry forward!
Still buzzing after an incredible day at App Promotion Summit London! Huge thanks to the APS team for hosting such a brilliant event and bringing together some of the sharpest minds in the app space.
APS has been a great place to learn about what other app based products are doing – I’ve left with many great ideas.
APS is the most comprehensive event dedicated to mobile apps I’ve attended. Nothing covers the breadth and quality of talks, networking and food like APS. Great venue! We’ll be back.
I can’t recommend this event enough. If you want to immerse yourself in knowledge & connect with incredible people, this is the event for you.
This year at APS London
Are you ready for the
new app growth frontier?
APS London 2025 on-demand videos
