WORKSHOP ROOM 3 AGENDA

SOCIAL AND INFLUENCER ZONE

  



09.30 – 10.10

Marketing your app on the TikTok platform

— Overview of TikTok ad solutions and creatives
— The TikTok influencer marketplace
— Case studies and tips for success

Debbie Teo

Client Solutions Manager, Europe, TikTok



10.20 – 11.00

How to promote Apps on Chinese Social Media

— Overview of the Chinese ecosystem for app promotion
— Tencent, ByteDance, Baidu: comparison of CPM, strategies and case studies
— Localising your app for the Chinese market

Thomas Graziani

CEO, WalktheChat



11.30 – 12.10

User Acquisition with Influencers: How to drive conversions using YouTubers and Instagrammers

— Beyond Likes: What you actually need to look at, and measure, to run successful campaigns
— ROI Over Time: Subscription-based App Case Study
— Organic Spill-Over: Educational App Case Study

LUCIA AGUILAR

FOUNDER, TATAM DIGITAL



14.00 – 14.40

App Marketing on Snapchat

— What’s working and how to win on Snapchat
— Case studies of app campaigns and creatives
— How to target and manage Snapchat ads

SAMUEL BEVAN

HEAD OF EMERGING INTERNATIONAL, ADVERTISING SOLUTIONS, SNAP

  

GROWTH ZONE

  



14.50 – 15.30

Growth Marketing for your App

— Growth Marketing: What it is, who it’s for and why it’s the future of marketing
— Rapid Experimentation: How Amazon, Facebook and Deliveroo run experiments to accelerate business growth
— Customer Activation: Processes and tools that will help you on your journey towards a more consumer-centric, experiment- and data-driven organisation

BEN NAUGHTON-RUMBO

AI & GROWTH CONSULTANT, GROWTH TRIBE UK



16.00 – 16.40

Running App Cohort Analysis and Performance Marketing Analysis using Python

— Using the Theseus open source library
— Building retention profiles, projecting DAU levels, combining cohorts, segmenting cohorts by age
— Marketing budgeting planning, scenario analysis, marketing campaign analysis, revenue projections, and in a media mix model

Nick Duddy

Founder, Miratrix