09.30 – 10.10

Growth Marketing for your App

— Growth Marketing: What it is, who it’s for and why it’s the future of marketing
— Rapid Experimentation: How Amazon, Facebook and Deliveroo run experiments to accelerate business growth
— Customer Activation: Processes and tools that will help you on your journey towards a more consumer-centric, experiment- and data-driven organisation

BEN NAUGHTON-RUMBO

AI & GROWTH CONSULTANT, GROWTH TRIBE UK

10.20 – 11.00

Running App Cohort Analysis and Performance Marketing Analysis using Python

— Using the Theseus open source library
— Building retention profiles, projecting DAU levels, combining cohorts, segmenting cohorts by age
— Marketing budget planning, scenario analysis, marketing campaign analysis, revenue projections, and in a media mix model

Nick Duddy

Founder, Miratrix

11.30 – 12.00

FROM START-UP TO SCALE-UP: THE SECRET TO GROWING YOUR APPS

— How to execute a success-driven, holistic app growth strategy
— Learn how to create a prioritisation framework
— The best approach to data-led optimisations

MICK RIGBY

FOUNDER & CEO, YODEL MOBILE

MEGAN DEAN

ASSOCIATE GROWTH DIRECTOR, YODEL MOBILE

12.20 – 13.00

Promoting Apps with FB Ads POWER PANEL

— What’s working for app promotion on Facebook and Instagram?
— Optimising and managing campaigns and creatives
— Tips, tactics, strategies and tips for success

Tom Hawkins

Senior Acquisition Manager, Yolt

Mack Grenfell

Biddable Lead, Babylon Health

RIDWAN IBRAHIM

VP OF GROWTH, GREENJINN