09.30 – 10.10

How to Level Up your A/B Testing Game: Maximise Impact and Learnings

— What to tackle first? Frameworks to help you systemise your A/B tests
— Navigating volume and significance constraints on your tests
— Easy to set up processes you can follow to maximise impact and learnings

Karan Tibdewal

Growth Consultant, Phiture

10.20 – 11.00

App user centricity: Increasing retention from 10% to 66% using data-driven product development

— How we massively increased app engagement
— Defining mobile optimisation strategy for Shell apps
— Embedding a data driven and customer centric mindset

Darren Last

Mobile Optimisation Lead, Shell

11.30 – 12.10

Best Practices and Strategy: How to deliver best in class user engagement!

— Avoid leaking users in different phases of the funnel: onboarding, activation, check-out
— Tips and tricks that will boost your user retention
— How to turn users into loyal customers

Brooke Serguson

Customer Success Management, Leanplum

David Woods

HEAD OF STRATEGIC ACCOUNTS, UKI, Leanplum

12.20 – 13.00

Case Study: The Story behind the No.1 Paid App Campaign of the Year

— How we won an award for the top paid campaign for apps
— The paid campaign strategy and execution
— Lessons learned

HANNAH PARVAZ

HEAD OF GROWTH, CURIO

14.00 – 14.40

Case Study: How we got 2 million app downloads at a low cost

— The factors behind a £0.32 CPI
— User analysis and research
— Channels, stuctures and data flow

VLAD LAICHICI

MOBILE ACQUISITION & GROWTH, PHILIPS

14.50 – 15.30

How to drive performance with ad assets in Google App Campaigns

— The basics of ad assets
— Creative innovation vs iteration
— Why video is king and how to stand out from the crowd

Paul Mears

Senior Industry Manager, Apps, Google

16.00 – 16.40

Leveraging Discovery for User Lifetime Value: An Intro to Native for Apps + Fireside Chat with Health App Lifesum

— It’s a competitive market out there. We’ll briefly go through app stats and 2020 landscape
— How to effectively leverage Native to meet your specific goals no matter where you are in the sales funnel. From getting your app discovered to gaining paid subscribers, we’ll go through the best strategies to meet your goals
— Fireside chat with one of our app partners, Lifesum, a health company. Q&A on how they’ve successfully run Native Campaigns, their strategies, etc.

Faye Liddle-Moore

Commercial Director, Northern Europe, Outbrain (MODERATOR)

Kelly Hayes

Account Director, Publisher & Brands, Outbrain

Jamie Day

Performance Marketing Manager, Lifesum