APS London is back bigger than ever. Join us in London on Thursday 25th April 2024 at our new venue – The Brewery.
Learn growth marketing strategies and tactics directly from Europe’s top app growth and product experts.
Join us for an unforgettable 5-star experience at APS London, where you’ll be immersed in a legendary and friendly atmosphere. Join us for an unforgettable 5* in-person experience featuring our legendary friendly atmosphere, plus digitally enhanced networking and content.
Access talks and workshops in-person with five rooms of sessions covering app growth topics across the funnel.
The cutting edge agenda will cover the latest in app growth and product including new ways to drive app growth through Generative AI, SKAN 4.0, onboarding optimization, retention and product-led growth.
You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale your app.
At APS London, you’ll have unparalleled networking opportunities with the world’s leading app brands.
Connect with the best in app marketing and engage with thought leaders at our 5-star breakfast, lunch and coffee breaks, cocktail roundtables, and epic drinks party. Need a break? Relax in the chill-out zone or dive deep into the round table zone for deeper conversations.
Our event app allows you to connect and participate in interactive discussions both in-person and online, ensuring you make meaningful connections and stay engaged throughout the event.
Meet the world’s leading user acquisition, analytics & data and app engagement platforms and agencies at APS London at The Brewery. We are excited to unveil a bigger and brighter sponsor area that provides your brand with maximum exposure, ensuring that attendees remember your company long after the event concludes.
CEO
Memrise
Mobile Product Lead
Nespresso
Head of Marketing
Howbout
Growth Lead
what3words
Senior Mobile Marketing Manager
Auto Trader
Head of Performance Marketing
Sweatcoin
Activation Lead
Bunq
User Acquisition Team Lead
Product Madness
Head of Marketing
PlantIn
Senior Product Manager
Peanut
Senior ASO Manager
Paddy Power Betfair
Product Lead
Holland & Barrett
Head of SEO & ASO
Paired
Senior Marketing Manager
Skyscanner
Head of CRM
Blinkist
Group Product Manager
Sweatcoin
Growth Marketing Manager
Curio
Product and Growth Advisor
unlikeany
Growth Content Strategist
Sweatcoin
Product Manager
Headway
UA Team Lead – Social Channels
Product Madness
CMO
Nude
Head of Growth
Sidekick by Sorted Food
Founder
LTV Labs
Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.
With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.
Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.
With the prospect of SKAN 5.0 looming, the ever-complicated world of SKAN 4.0 still has marketers questioning how to navigate the landscape of user acquisition effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.
Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.
Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.
Generative AI
Product-led growth
Media Mix Modelling
App subscriptions and IAPs
Predictive analytics
PR and brand marketing
ASO reporting
A/B testing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Connected TV
Web2App acquisition
Creatives and UGC
Tracking and analytics
User journey optimization
Onboarding
Process automation
Personalisation
UX and Design
Feature marketing
Growth, Product, User Acquisition, Performance Marketers and Leaders,On-demand, eCommerce, fintech, media & entertainment apps, App platforms, agencies and technology companies
Growth, Product, User Acquisition, Performance Marketers and Leaders,On-demand, eCommerce, fintech, media & entertainment apps, App platforms, agencies and technology companies