2 rooms of cutting edge app marketing contentCONFERENCE AGENDA WORKSHOPS
DEDICATED WORKSHOP SESSIONS
45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY
These intimate and detailed 45-minute app promotion knowledge blasts are going to run concurrently alongside the main conference agenda. Industry experts will deliver them and all attendees are welcome to sit in, digest, and enhance their understanding. The workshop room has a limited capacity of 30 people and workshop seating will be allocated on a first-come, first-served basis.
10.15 – 11.00
Engagement and Retention: How to Get App Users to Come Back for More
Product design for app marketers
Including retention mechanics into your app
Examples and best practices from high performing apps
Vanessa Estorach
Founder & CEO, E-Growing
11.30 – 12.15
Workshop: Practical App Store Optimization
On-app and off-app ASO
Localization versus translation for apps
Effect of paid campaigns on organic downloads
Charo Paredes Ortiz
Global Head Of ASO, SEO & Digital Analytics, DOCOMO Digital
12.15 – 13.00
The Power of Recommendation: How to use Influencer Marketing and Referrals to Boost your App
Identifying and approaching your target group with branded content on Twitter, Instagram or Facebook
Developing and managing a referral campaign
Tools and best practices to kickstart your organic growth with the power of recommendations
Benjamin Günther
Co-Founder and Managing Director, Growfirst
JOHANNES VON CRAMON
Co-Founder, Growfirst
14.15 – 15.00
Do’s and Don’t of Soft-Launching
Why should you do a soft-launch of your app?
How and where to do a soft launch
How to track and analyse results
Peter Fodor
Founder & Chief Marketing Agent, AppAgent
15.00 – 15.45
WORKSHOP: APPLYING THE MOBILE GROWTH STACK
Systematic Growth Thinking
Using The ‘Mobile Growth Stack’ Framework To Develop A Holistic Mobile Strategy
Your Growth Scorecard: Auditing Your Mobile Growth Efforts
Andy Carvell
Partner & Co-Founder, Phiture
16.15 – 17.00
2017 video influencer marketing strategy: How to plan your YouTube, Snapchat & Instagram influencer sponsorships budget
YouTube influencer insights for gaming, fashion, lifestyle and food; we will share with you the number of YouTubers worldwide, their monthly reach and cost per install broken down by countries and audience demographics
How to estimate views, clicks and installs when sponsoring influencers to draw up a best practice budget
Learn how to increase your ROI by 25% leveraging the Snapchat and Instagram channels of your YouTubers
Armend Avdijaj
CMO, Sponsokit