The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognise industry innovation and success and drew hundreds of submissions from around the world. The 2023 awards will continue to facilitate and celebrate progress in app marketing and growth.

App Growth Awards 2023 Launch:

3rd July 2023

Entry Deadline:

6th October 2023

Finalist Announcement:

W/C 6th November 2023

Award Ceremony & Winners Announcement:

30th November 2023

 

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2022 WINNERS

 

APP ADVERTISING PLATFORM

Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising.

Finalists:
AppLovin
HUAWEI Ads
Liftoff
Skai

Winner:
AppLovin

 

APP ANALYTICS PLATFORM

Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and understanding of big data analytics in the past 12 months.

Finalists:
Adjust Datascape
devtodev
Adapty
Swaarm

Winner:
Swaarm

 

APP DATA PLATFORM

This award is awarded to the app data platform that has provided the best intelligence to the app industry.

Finalists:
AppTweak
App Radar
Adapty
Qonversion

Winner:
AppTweak

 

APP ENGAGEMENT PLATFORM

Open to technology platforms and services that support app engagement including push notifications, in-app messaging, marketing automation and chatbots.

Finalists:
CleverTap
Iterable
MoEngage
OneSignal

Winner:
OneSignal

 

APP REVENUE PLATFORM

This award is open to all platforms working in the field of app revenue that can illustrate outstanding achievement.

Finalists:
Purchasely
Qonversion
wappier

Winner:
Qonversion

 

MMP OF THE YEAR

This award is for the mobile measurement partner that has demonstrated outstanding best practices for marketing and growth.

Finalists:
Airbridge
AppsFlyer
Adjust
Branch

Winner:
AppsFlyer

 

ASO TOOL

Awarded to the platform that has provided the best app store optimization solution to its users.

Finalists:
AppTweak
Asodesk
App Radar
SplitMetrics

Winner:
SplitMetrics

 

ASO AGENCY

This award is open to all agencies working in the field of app store optimization that can illustrate outstanding achievement.

Finalists:
ConsultMyApp
Gummicube
Phiture
RadASO

Winner:
Phiture

 

USER ACQUISITION COMPANY

Open to platforms and agencies offering user acquisition services that can demonstrate they are leaders in the UA field and experts at acquiring new users.

Finalists:
AppAgent
Bango
HUAWEI Ads
Persona.ly

Winner:
AppAgent

 

APP MARKETING AGENCY OF THE YEAR

Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.

Finalists:
Apptamin
Geeklab
Phiture
SplitMetrics

Winner:
Geeklab

 

APP GROWTH INNOVATION

Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.

Finalists:
B.Layer by Phiture – Lifesum
Purchasely
Smadex
SplashLearn

Winner:
SplashLearn

 

APP MARKETER OF THE YEAR

This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.

Finalists:
Alice Muir, Phiture
Hannah Parvaz
Jess Hill, Apadmi
Soner Sensoy, Storyly
Yanina Velikova, Admiral Media

Winner:
Alice Muir, Phiture

 

APP VIDEO

Video is becoming increasingly important and this award will recognise the best use of it as part of an app marketing campaign either in an app preview or ad creative.

Finalists:
Customlytics – Storytelling birthday Campaign
Photomyne – Video Loop for FilmBox App
PhotoSì – App Video
Phiture – The Trail to Success: Komoot

Winner:
Photosi – App Video

 

FASTEST GROWING APP

Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.

Finalists:
PickleJar Live
Playsee
SplashLearn
Sweatcoin

Winner:
Sweatcoin

 

GROWTH TEAM OF THE YEAR

Open for entries from app developers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.

Finalists:
Yodel Mobile
Entravision + tyba
G5 Games Marketing Team
Plarium Product Marketing Team

Winner:
Yodel Mobile

 

SUBSCRIPTION APP CAMPAIGN

Open to agencies and any subscription app companies that can demonstrate outstanding results within the subscription space.

Finalists:
ePPC – Minimalist Phone Campaign
Adapty – In-app paywalls
Quit Social Media
Saga Sleep – Stella

Winner:
Quit Social Media by Hannah Parvaz

 

FINANCE APP CAMPAIGN

This award is open for entries from agencies or finance companies that can demonstrate outstanding results within the fintech, payments or banking market.

Finalists:
Thing or Two – Banco Azteca
Storyly – Kapital Bank
Chip – ‘Save Smart, Not Hard’
ConsultMyApp – Snoop

Winner:
ConsultMyApp – Snoop

 

SHOPPING APP CAMPAIGN

Open to agencies, e-commerce and retail companies that can demonstrate outstanding results within the retail and shopping space.

Finalists:
Customlytics – Shop Apotheke
Yodel Mobile – Quidco
Storyly – Dolap
The Hut Group – Shopping Apps

Winner:
The Hut Group – Shopping Apps

 

ENTERTAINMENT APP CAMPAIGN

Awarded to the agency or entertainment company that has demonstrated outstanding results within the leisure and communication or games sector.

Finalists:
Smule – adidas Runtastic Challenge
App Growth Network – Coin Splash
mediasmart (Affle) with Spotify & Interactive Avenue – Dil Filmy Toh Suno Filmy
InMobi – Streaming Campaign

Winner:
Smule – adidas Runtastic Challenge

 

MOBILE GAMES CAMPAIGN

Open to entries from agencies and gaming companies that can demonstrate outstanding results within the games space.

Finalists:
Smadex Creative Studio
AppAgent – Game of Words
Goodgame Studios – BitLife
G5 Entertainment – Sherlock

Winner:
G5 Entertainment- Sherlock

 

APP STORE MARKETING CAMPAIGN

This award is for any app store marketing campaign including organic, ASO, Apple Search Ads, Google App Campaigns or other app store related activity.

Finalists:
REPLUG – Fitness AI
Admiral Media – ImmoScout24
SplashLearn – Kids Learning App
Wave – Wave The Rainbow

Winner:
Admiral Media – ImmoScout24

 

RETENTION CAMPAIGN

This award is open for entries from agencies and publishers that highlight a campaign delivering an improvement in engagement and retention for an app.

Finalists:
Nasty Gal – Love Island
PhotoSì – Retention Campaign
REPLUG – SEEN
Shopmium – Cashback boost campaign

Winner:
Shopmium – Cashback boost campaign

 

INFLUENCER APP CAMPAIGN

Open for entries from publishers or agencies that can demonstrate outstanding results in the emerging field of influencer marketing for apps.

Finalists:
Sweatcoin – Promote Sweatcoin
Admiral Media – TikTok Campaign
Customlytics – Micro Influencers
Tatam – Blinkist Curious Minds

Winner:
Tatam – Blinkist Curious Minds

 

PAID SOCIAL APP CAMPAIGN

Open to entries for any ad, influencer or content campaigns on social media platforms including Facebook, Instagram, Snap or TikTok.

Finalists:
Customlytics – WeShare Campaign
REPLUG – ODXClub
Admiral – TikTok Campaign
Adquantum – Fitness app

Winner:
Adquantum – Fitness app

 

OUTSTANDING CONTRIBUTION

Winner:
Thomas Petit

 

 

Judges

Karthik Sriram Chandrashekar

Director, Growth Data Science & Engineering

Netflix

Paola Soriano

Director, Consumer Research and Devices

IDC

Scott Steinberg

Futurist and Trends Expert

Futureproof Strategies

Rishu Arora

Director of Product Management, Growth

Netflix

Bola Rotibi

Research Director,Software Development

CCS Insight

Neil Mawston

Executive Director

Strategy Analytics

Francisco Jeronimo

Associate Vice President,European Mobile Devices

IDC

Emanuel Kolta

Senior Analyst

GSMA

Nicole McCormick

Senior Principle Analyst,5G & Broadband, Pricing,& Strategy

Omdia

Allison Guidetti

Head of Consumer Marketing

The Weather Company,an IBM Business

Ari Lopes

Principal Analyst, LATAM

Omdia

Jun Wei Ee

Research Analyst – Technology

Boston Consulting Group

Alex Santos

Partner & Founder

Chamaeleon VC

Steve Molloy

Digital Product Designer

Lomah Studios

Motty Greenhouse

CEO

Afik.com

 

 

PAST WINNERS

 

SUPPORTING ORGANISATIONS

 

FREQUENTLY ASKED QUESTIONS

How are the App Growth Awards judged?
The awards are judged by our independent panel of international judges.

All the judging is done online and the judges never meet, therefore regardless of whether a company sponsors the awards or anything like that this will have no bearing whatsoever on the outcome. The integrity of the awards is absolutely essential to us, they are completely independent.


Will the submission data be published or made public?
No. We will only share the entry with the judges assigned to the category. However, if there is highly confidential data you should not include this.


What is the deadline for entries?
You must submit your entry by midnight on Friday 6th October 2023.


How much does it cost to enter?
It’s completely free to enter.


Can I enter multiple categories?
You can enter multiple categories if there is a distinct difference between entries but you can only have one entry per category.


If I win an App Growth Award what do I receive?
Kudos, prestige, a very high level of smugness, a physical reward, the right to tell everyone that you’re the best in the business and we’re also building up a prize pot so that each winner will take home an industry related prize.


Do I have to pay to attend if I’m a shortlisted finalist?
No – we want you in the room to collect your award, so all shortlisted finalists will receive free entry to the App Growth Awards Reception.


When and where will the winners be announced?
The App Growth Awards 2023 winners will be announced at App Promotion Summit Berlin on Thursday 30th November 2023.


How can my company get involved in the awards as an official partner?
We have a number of opportunities around the awards for partners. To find out more please send us an email to andrew@apppromotionsummit.com


Where can I find the Terms & Conditions?
All of the T&Cs are at the bottom of this page.

 

TERMS & CONDITIONS, AND THE OFFICIAL RULES OF ENTRY:

1. An entry is defined as a written submission proposing a product, service, app, platform or initiative for one award category.

2. The deadline for entries is Friday 6th October 2023. Submissions must be received before 11:59PM (GMT) on this date to be eligible for entry.

3. Any entry may be withdrawn up until 11.59pm on Friday 6th October 2023 (the closing date) upon written request to the organisers. Entries may also be self-edited up until the 11.59pm on the closing date.

4. The awards are open to any business or project that has commercially launched, been redeveloped or shown substantial innovation / measurable progress during the awards period, which runs from Saturday 1st January 2023 to Friday 6th October 2023.

5. Entrants are strongly encouraged to submit joint entries with partner companies where applications, products, projects or services have been jointly developed and/or launched (i.e. a retailer jointly submitting with their mobile agency/apps developer)

6. Entries will be judged solely on the information provided via the online entry form (including video demos provided in support of the entry). Please do not send any additional supporting materials, as this will not be considered (e.g. documents/presentations)

7. All entrants are required to upload a visual demonstration of the company’s product, service or application. We ask that you send links to videos that have been uploaded to an existing online channel, such as YouTube or Vimeo. Please ensure any website access details, usernames and passwords needed for judging are supplied, that they work, and that they will continue to work until the Awards Ceremony.

8. The App Growth Awards reserves the right to use submitted footage for introducing short-listed companies during its awards ceremony (PLEASE NOTE we will request additional video footage from all finalists).

9. The App Growth Awards organisers reserve the right to refuse any entry at the company’s discretion. They also reserve the right to move an entry into a different category if deemed more suitable in both instances, the entrant would be notified.

10. By entering the App Growth Awards, companies are expressly authorizing the organiser of the App Growth Awards to use the specific text and visual materials submitted for the purposes of promoting the industry in presentations, reports for publication, website and media activities as well as other forms of promotions/publicity materials.

11. The judges’ decisions are final and there will be no further correspondence in this regard. Details of the judging panel sessions will not be disclosed.

12. The winners will be announced at an awards ceremony in-person on Thursday 30th November 2023.