The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem.

Launched in 2017 by the team behind App Promotion Summit and Business of Apps, the awards were the first to recognise industry innovation and success and drew hundreds of submissions from around the world.

The 2024 awards will continue to facilitate and celebrate progress in app marketing and growth.

The App Growth Awards is held in conjuction with the App Promotion Summit Berlin conference and exhibition.


App Growth Awards 2024 Launch:

5th August 2024

Entry Deadline:

27th September 2024

Finalist Announcement:

W/C 28th October 2024

Award Ceremony & Winners Announcement:

5th December 2024

  

 
 

2024 Categories

 

User Acquisition Campaign

Open to entries for any app UA campaign or case study that has provided excellent results in terms of user growth.

 

Retention Campaign

This award is open for entries for campaigns or case studies delivering a significant improvement in engagement and retention for an app.

 

App Store Marketing Campaign

This award is for any successful app store marketing campaign or case study including organic, ASO, Apple Search Ads or other app store related activity.

 

Revenue Optimization Campaign

Open to app campaigns or case studies delivering revenue growth from subscriptions, IAPs or ad revenue.

 

Social & Influencer Campaign

Open for entries that demonstrate outstanding results in the field of social media and influencer marketing for apps.

 

Shopping App Campaign

This award is for campaigns or case studies demonstrating outstanding results within the e-commerce and retail app space.

 

Finance App Campaign

Recognising excellence within the fintech, payments, crypto or banking app marketing campaigns or case studies.

 

Mobile Games Campaign

Open to entries from campaigns or case studies that have demonstrated outstanding results within the mobile games space.

 

Education App Campaign

This award is for any app campaign or case study that can demonstrate outstanding results within the education and learning space.

 

Entertainment App Campaign

Awarded for showing excellence within the sports, media, publishing and wider entertainment app sectors.

 

Health & Fitness App Campaign

This award is for app marketing and growth campaigns or case studies within the health and fitness app space.

 

App Growth Innovation

Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.

 

Fastest Growing App

Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.

 

Growth Team of the Year

Open for entries from brands, app developers, publishers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.

 

App Marketer of the Year

This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.

 

App Product Manager of the Year

This award is open for entries for a product manager that has delivered exceptional results in their role at an app brand, start up or agency.

 

App CRM Manager of Year

Awarded to an individual working on CRM / Retention for an app brand, start up or agency that has illustrated exceptional results.

 

UA Manager of the Year

Awarded to an individual working on user acquisition for an app brand, start up or agency that has illustrated exceptional results.

 

App Marketing Platform of the Year

Recognising the most innovative, effective and successful platform in driving app marketing success – open to all app platforms across user acquisition, engagement, revenue, data and analytics.

 

App Marketing Agency of the Year

Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.

 

Outstanding Contribution

This award is presented to an individual who has made a significant impact on the app industry and will be announced on the night.

2024 Judges

Bola Rotibi

Chief of Enterprise Research

CCS Insight

Peggy Anne Salz

Senior Writer

Forbes

Nishant Mendiratta

Senior Software iOS Engineer

Roku

Lenette Yap

User Acquisition Lead

Public

Stella Li

Senior Product Manager

BILL

Eugene Mischenko

Founder

ECDMA

Ari Lopes

Practice Leader,
Service Provider Americas Markets

Omdia

Karen Harris

Founder

Storiboard

Limor Hadas Sonnenschein

Domain Product Owner- Mobile Apps

Zooplus

Mustafa Tandogan

Co-Founder

nvapps

Andrea Guadalupi

Senior Head of Growth

EvolveYou

Iain Russell

Head of App Growth

Moneyhub

Matt Dodd

Strategy & Operations Manager

Zilch

Claudia Cicalese

Amazon Marketing Manager

Razer

Stephen Davis

Head of Performance

Finder

Clémence Illien

CMO

Nomad Education

Samet Durgun

Mobile App Growth & Performance Marketing Consultant

Growth Therapist

Anthony Williams

Performance Marketing Manager

Ocado Retail

Motty Greenhouse

CEO

Afik.com

Vasilii Domnikov

CTO

Magora Systems

 

 

Past Winners

 

Supporting Organisations

 

Frequently Asked Questions

How are the App Growth Awards judged?
The awards are judged by our independent panel of international judges. Many of the judges are independent analysts. Judges only judge categories where they have no conflict of interest or current activity. They rank each entry using an online judging platform based on the submission provided. The winners and finalists are ranked based on these scores.


Who can enter the awards?
The awards are open to entries from apps, agencies and service providers/ platforms depending on the specific award – there is something for everyone.


Will the submission data be published or made public?
No. We will only share the entry with the judges assigned to the category. However, if there is highly confidential data you should not include this.


What is the deadline for entries?
You must submit your entry by midnight on Friday 27th September 2024.


How much does it cost to enter?
It’s completely free to enter.


Can I enter multiple categories?
You can enter multiple categories up to a maximum of 3 entries per company (if there is a distinct difference between entries) but you can only have one entry per category.


If I win an App Growth Award what do I receive?
You will receive a physical award and some amazing photos of you at the award ceremony, as well as digital badges and the right to describe yourself as an app growth award winner.


Do I have to pay to attend if I’m a shortlisted finalist?
No – we want you in the room to collect your award, so all shortlisted finalists will receive one free ticket to the App Growth Awards Reception in the evening. Additional tickets can be purchased on top of this. Award tickets do not include access to the App Promotion Summit Berlin conference during the day, but again, you can purchase these separately..


When and where will the winners be announced?
The App Growth Awards 2024 winners will be announced at App Promotion Summit Berlin on Thursday 5th December 2024.


How can my company get involved in the awards as an official partner?
We have a number of opportunities around the awards for partners. To find out more please send us an email to andrew@apppromotionsummit.com


Where can I find the Terms & Conditions?
All of the T&Cs are at the bottom of this page.

Terms & conditions, and the official rules of entry:

1. An entry is defined as a written submission proposing a product, service, app, platform or initiative for one award category.

2. The deadline for entries is Friday 27th September 2024. Submissions must be received before 11:59PM (GMT) on this date to be eligible for entry.

3. Any entry may be withdrawn up until 11.59pm on Friday 27th September 2024 (the closing date) upon written request to the organisers. Entries may also be self-edited up until the 11.59pm on the closing date.

4. The awards are open to any business or project that has commercially launched, been redeveloped or shown substantial innovation / measurable progress during the awards period, which runs from Saturday 1st January 2024 to Friday 27th September 2024.

5. Entrants are strongly encouraged to submit joint entries with partner companies where applications, products, projects or services have been jointly developed and/or launched (i.e. a retailer jointly submitting with their mobile agency/apps developer)

6. Entries will be judged solely on the information provided via the online entry form (including video demos provided in support of the entry). Please do not send any additional supporting materials, as this will not be considered (e.g. documents/presentations)

7. All entrants are required to upload a visual demonstration of the company’s product, service or application. We ask that you send links to videos that have been uploaded to an existing online channel, such as YouTube or Vimeo. Please ensure any website access details, usernames and passwords needed for judging are supplied, that they work, and that they will continue to work until the Awards Ceremony.

8. The App Growth Awards reserves the right to use submitted footage for introducing short-listed companies during its awards ceremony (PLEASE NOTE we will request additional video footage from all finalists).

9. The App Growth Awards organisers reserve the right to refuse any entry at the company’s discretion. They also reserve the right to move an entry into a different category if deemed more suitable in both instances, the entrant would be notified.

10. By entering the App Growth Awards, companies are expressly authorizing the organiser of the App Growth Awards to use the specific text and visual materials submitted for the purposes of promoting the industry in presentations, reports for publication, website and media activities as well as other forms of promotions/publicity materials.

11. The judges’ decisions are final and there will be no further correspondence in this regard. Details of the judging panel sessions will not be disclosed.

12. The winners will be announced at an awards ceremony in-person on Thursday 30th November 2023.