The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched in 2017 by the team behind App Promotion Summit, the awards were the first to recognise industry innovation and success and drew hundreds of submissions from around the world. The 2021 awards will continue to facilitate and celebrate progress in app marketing and growth.

Entry Deadline:

21st October 2021

Finalist Announcement:

15th November 2021

Award Ceremony & Winners Announcement:

2nd December 2021

   


ENTER AWARDS

   

2021 CATEGORIES

 

 

 

CATEGORY DESCRIPTIONS


APP ADVERTISING PLATFORM

Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising.


APP ANALYTICS PLATFORM

Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and understanding of big data analytics in the past 12 months.


APP DATA PLATFORM

This award is awarded to the app data platform that has provided the best intelligence to the app industry.


APP ENGAGEMENT PLATFORM

Open to technology platforms and services that support app engagement including push notifications, in-app messaging, marketing automation and chatbots.


APP GROWTH INNOVATION

Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.


APP MARKETER OF THE YEAR

This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.


APP MARKETING AGENCY OF THE YEAR

Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.


APP VIDEO

Video is becoming increasingly important and this award will recognise the best use of it as part of an app marketing campaign either in an app preview or ad creative.


FASTEST GROWING APP

Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.


GROWTH TEAM OF THE YEAR

Open for entries from app developers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.


RETENTION CAMPAIGN

This award is open for entries from agencies and publishers that highlight a campaign delivering an improvement in engagement and retention for an app.


INFLUENCER APP CAMPAIGN

Open for entries from publishers or agencies that can demonstrate outstanding results in the emerging field of influencer marketing for apps.


ASO TOOL

Awarded to the platform that has provided the best app store optimization solution to its users.


ASO AGENCY OF THE YEAR

This award is open to all agencies working in the field of app store optimization that can illustrate outstanding achievement.


USER ACQUISITION COMPANY

>Open to platforms and agencies offering user acquisition services that can demonstrate they are leaders in the UA field and experts at acquiring new users.


APP LEADER OF THE YEAR

This award is open to any senior individual who is driving growth in the global app industry. This can include those working in app development, app marketing and mobile advertising as well as leaders of the world’s fastest growing up.


APP STORE MARKETING CAMPAIGN

This award is for any app store marketing campaign including organic, ASO, Apple Search Ads, Google App Campaigns or other app store related activity.


SOCIAL APP CAMPAIGN

Open to entries for any ad, influencer or content campaigns on social media platforms including Facebook, Instagram, Snap or TikTok.


HEALTH & FITNESS APP CAMPAIGN

Open to entries from agencies or health/wellbeing companies that can demonstrate outstanding results within the health and fitness space.


FINANCE APP CAMPAIGN

This award is open for entries from agencies or finance companies that can demonstrate outstanding results within the fintech, payments or banking market.


E-COMMERCE APP CAMPAIGN

Open to agencies, e-commerce or retail companies that can demonstrate outstanding results within the e-commerce and retail space.


ENTERTAINMENT APP CAMPAIGN

Awarded to the agency or entertainment company that has demonstrated outstanding results within the leisure and communication or games sector.


ENTER AWARDS

PAST WINNERS

SUPPORTING ORGANISATIONS

Judges

Kitty Fok

Managing Director

IDC

Scott Steinberg

Futurist and Trends Expert

Futureproof Strategies

Ari Lopes

Principal Analyst, LATAM

Omdia

Neil Shah

Vice President of Research

Counterpoint Research

Alice Pickthall

Senior Research Analyst

Enders Analysis

Nitesh Patel

Director

Strategy Analytics

Eddie Hold

President

The NPD Group

Francisco Jeronimo

Associate VP

European Mobile Devices

IDC

Miguel Castaneda

Industry Analyst

ABI Research

Stephen Molloy

Digital Product Designer

Lomah Studios

Ian Fogg

VP Analysis

Opensignal

James Moar

Lead Analyst

Juniper Research

Bola Rotibi

Research Director

CCS Insight

Neil Mawston

Executive Director

Strategy Analytics

Rushabh Doshi

Research Director

Canalys

Emanuel Kolta

Senior Analyst

GSMAi

Ben Stanton

Research Manager

Canalys

FREQUENTLY ASKED QUESTIONS

Are the App Growth Awards completely independent?
Yes, 100%, of course, without a doubt.

All the judging is done online and the judges never meet, therefore regardless of whether a company sponsors the awards or anything like that this will have no bearing whatsoever on the outcome. The integrity of the awards is absolutely essential to us, they are completely independent.


Will the submission data be published or made public?
No. We will only share the entry with the judges assigned to the category. However, if there is highly confidential data you should not include this.


What is the deadline for entries?
You must submit your entry by midnight on Thursday 21st October 2021.


How much does it cost to enter?
It’s completely free to enter.


Can I enter multiple categories?
Yes as long as you have a relevant entry you can enter multiple categories.


If I win an App Growth Award what do I receive?
Kudos, prestige, a very high level of smugness, a physical reward, the right to tell everyone that you’re the best in the business and we’re also building up a prize pot so that each winner will take home an industry related prize.


Do I have to pay to attend if I’m a shortlisted finalist?
No – we want you in the room to collect your award, so all shortlisted finalists will receive free entry to the App Growth Awards Reception.


When and where will the winners be announced?
The App Growth Awards 2021 winners will be announced at App Promotion Summit Berlin on Thursday 2nd December 2021 and online.


How can my company get involved in the awards as an official partner?
We have a number of opportunities around the awards for partners. To find out more please send us an email to andrew@apppromotionsummit.com


Where can I find the Terms & Conditions?
All of the T&Cs are at the bottom of this page.

TERMS & CONDITIONS, AND THE OFFICIAL RULES OF ENTRY:

1. An entry is defined as a written submission proposing a product, service, app, platform or initiative for one award category.

2. The deadline for entries is Thursday 21st October 2021. Submissions must be received before 11:59PM (GMT) on this date to be eligible for entry.

3. Any entry may be withdrawn up until 11.59pm on Thursday 21st October 2021 (the closing date) upon written request to the organisers. Entries may also be self-edited up until the 11.59pm on the closing date.

4. The awards are open to any business or project that has commercially launched, been redeveloped or shown substantial innovation / measurable progress during the awards period, which runs from Friday 1st January 2021 to Thursday 21st October 2021.

5. Entrants are strongly encouraged to submit joint entries with partner companies where applications, products, projects or services have been jointly developed and/or launched (i.e. a retailer jointly submitting with their mobile agency/apps developer)

6. Entries will be judged solely on the information provided via the online entry form (including video demos provided in support of the entry). Please do not send any additional supporting materials, as this will not be considered (e.g. documents/presentations)

7. All entrants are required to upload a visual demonstration of the company’s product, service or application. We ask that you send links to videos that have been uploaded to an existing online channel, such as YouTube or Vimeo. Please ensure any website access details, usernames and passwords needed for judging are supplied, that they work, and that they will continue to work until the Awards Ceremony.

8. The App Growth Awards reserves the right to use submitted footage for introducing short-listed companies during its awards ceremony (PLEASE NOTE we will request additional video footage from all finalists).

9. The App Growth Awards organisers reserve the right to refuse any entry at the company’s discretion. They also reserve the right to move an entry into a different category if deemed more suitable in both instances, the entrant would be notified.

10. By entering the App Growth Awards, companies are expressly authorizing the organiser of the App Growth Awards to use the specific text and visual materials submitted for the purposes of promoting the industry in presentations, reports for publication, website and media activities as well as other forms of promotions/publicity materials.

11. The judges’ decisions are final and there will be no further correspondence in this regard. Details of the judging panel sessions will not be disclosed.

12. The winners will be announced at an awards ceremony online on Thursday 2nd December 2021.