APS Berlin will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
SKAN & Privacy Sandbox
The Web2App funnel
Marketing Mix Modeling
Incrementality and attribution
ASO & ASA
Creatives
Onboarding flows
Personalization
Process automation
User journey optimization
CRM tactics (in-app messaging, push)
Avoiding churn
Product-led growth
UX & design
User research & customer feedback
Feature marketing
Product a/b testing
User analytics
Business models
Pricing strategies
Subscriptions & IAPs
Paywall optimization
Maximizing LTV
Ad monetization
Examples of the sessions that have run at APS Berlin in the past include:
• Growing Your App Downloads With PR
• Increasing Conversion Rates with Channel Testing and Influencer Marketing
• Lessons Learned on Scaling a Global Community
• Developing a Successful Creative Strategy for Social Channels
• Using Data to Drive Personalisation at Scale
• From the Top: App Growth Strategies for 2023
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