APS Berlin will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.

User Acquisition:

SKAN & Privacy Sandbox

The Web2App funnel

Marketing Mix Modeling

Incrementality and attribution

ASO & ASA

Creatives

Retention:

Onboarding flows

Personalization

Process automation

User journey optimization

CRM tactics (in-app messaging, push)

Avoiding churn

Product:

Product-led growth

UX & design

User research & customer feedback

Feature marketing

Product a/b testing

User analytics

Revenue:

Business models

Pricing strategies

Subscriptions & IAPs

Paywall optimization

Maximizing LTV

Ad monetization

Examples of the sessions that have run at APS Berlin in the past include:

‌• Growing Your App Downloads With PR
• Increasing Conversion Rates with Channel Testing and Influencer Marketing
• Lessons Learned on Scaling a Global Community
• Developing a Successful Creative Strategy for Social Channels
• Using Data to Drive Personalisation at Scale
• From the Top: App Growth Strategies for 2023

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