APS Berlin will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
• SKAN & Privacy Sandbox
• The Web2App funnel
• Marketing Mix Modeling
• Incrementality and attribution
• ASO & ASA
• Creatives
• Onboarding flows
• Personalization
• Process automation
• User journey optimization
• CRM tactics (in-app messaging, push)
• Avoiding churn
• Product-led growth
• UX & design
• User research & customer feedback
• Feature marketing
• Product a/b testing
• User analytics
• Business models
• Pricing strategies
• Subscriptions & IAPs
• Paywall optimization
• Maximizing LTV
• Ad monetization
Examples of the sessions that have run at APS Berlin in the past include:
• Product-Led Strategies: Unleashing Growth
• Quick Track to User Loyalty: From Onboarding to Engagement
• The Generative AI Revolution
• Building Connections and Community through In-App Content
• Web-to-app User Acquisition War Stories
• Unlocking Growth through Marketing Mix Modeling
We are busy building an amazing agenda and to be the first to know when it is released, fill in the form below.
Get agenda updates
