APS Berlin will be covering app marketing across the funnel with 4 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.

APP GROWTH:

Generative AI

Product-led growth

Globalisation

App subscriptions and IAPs

Guerilla Marketing

PR and brand marketing

APP STORE MARKETING:

ASO reporting

A/B testing

Apple Search Ads

Features like CPP, IAE, LiveOps

Data-driven decision making

Combining ASO and paid UA

USER ACQUISITION:

SKAN 4.0 – IDFA & privacy sandbox

Utilizing First-party data

Connected TV

Web2App acquisition

Creatives and UGC

Tracking and analytics

APP PRODUCT & ENGAGEMENT:

User journey optimization

Onboarding

Process automation

Personalisation

UX and Design

Feature marketing

Examples of the sessions that have run at APS Berlin in the past include:

• How to Supercharge your App Proposition with User Insights
• Leveraging Behavioural Science in Onboarding and Lifecycle Marketing
• How to Create Positive Feedback Loops Between ASA & ASO to Improve Efficiency
• Leveraging Contextual Data for Performance Advertising: Preparing for a Privacy-first World
• How to Develop Cross-Channel User Journeys That Can 4X Your Revenue
• 2023 Influencer Marketing Outlook: Top Trends to Plan for

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