APS Berlin will be covering app marketing across the funnel with 4 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
Generative AI
Product-led growth
Globalisation
App subscriptions and IAPs
Guerilla Marketing
PR and brand marketing
ASO reporting
A/B testing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Connected TV
Web2App acquisition
Creatives and UGC
Tracking and analytics
User journey optimization
Onboarding
Process automation
Personalisation
UX and Design
Feature marketing
Examples of the sessions that have run at APS Berlin in the past include:
• How to Supercharge your App Proposition with User Insights
• Leveraging Behavioural Science in Onboarding and Lifecycle Marketing
• How to Create Positive Feedback Loops Between ASA & ASO to Improve Efficiency
• Leveraging Contextual Data for Performance Advertising: Preparing for a Privacy-first World
• How to Develop Cross-Channel User Journeys That Can 4X Your Revenue
• 2023 Influencer Marketing Outlook: Top Trends to Plan for
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