MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

SERVED IN THE MARKETPLACE

HOSTED BY






08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP GROWTH

 



09.00 – 09.15

How we got to 1m downloads

Darius Moravcik

Head of Growth, Reflectly




09.15 – 09.30

How Revolut got to 4M users using viral loops

Ryan Thorpe

MARKETING MANAGER UK & IRELAND, REVOLUT



09.30 – 09.45

How to “Marie Kondo” your App Growth Strategy

Dan Lapham

Head of Campaign Marketing & SEO, IDP



09.45 – 10.00

How we grew with organic app store marketing

Matthijs van Giffen

Senior Mobile Manager B2C, Philips



10.00 – 10.15

ROUNDTABLE DISCUSSIONS





10.15 – 11.00

The 🌱 Growth 🌱 Panel: Finding high growth app channels in 2019

Fiona Sellick

MANAGING DIRECTOR, THE NOD (moderator)

Enric Pedro

CMO, Lab Cave

Meg Gettel

Senior App Growth Manager, Skyscanner

Andrew Platt

Head Of Client Services, M&C Saatchi Performance

Mark Beck

CMO, Tripledot Studios

Nadine Sequeira Sham

Programmatic Demand Lead, MoPub, Twitter



11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace



  

SOCIAL & INFLUENCERS

HOSTED BY

FIONA SELLICK

MANAGING DIRECTOR, THE NOD



11.30 – 11.45

How to Optimise your Facebook Ad Creatives for App Installs

Ira Krachanovskaya

Head of Growth Marketing, Badoo




11.45 – 12.00

5 Lessons Learned Growing our App on Social Platforms

Hannah Parvaz

Head of Growth, Curio Labs



12.00 – 12.15

Influencer Marketing for Apps

David Cremades

CMO, From the Bench

  

AD ANALYTICS & DATA

 



12.15 – 12.30

Lessons learned bringing our app UA in-house

Tom Hawkins

Senior Performance Manager, Yolt



12.30 – 12.45

How to identify and defend against app ad fraud

Jennifer Burrington

Vice President & Head of Sales – North America, Interceptd



12.45 – 13.00

Top 5 Data Trends of 2018 and What They Mean for 2019

Brad Want

Sales Director – UK & Africa, AppsFlyer



13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace

HOSTED BY





  

APP ENGAGEMENT & CRM

HOSTED BY

Beverley Eve

Co-Founder, TechMode



14.00 – 14.30

THE 💗ENGAGEMENT💗 PANEL: HOW TO KEEP USERS COMING BACK FOR MORE

Michael Paxman

Product Communications Lead, Adjust

PIERRE-HENRI OUTTIER

HEAD OF MARKETING, ALBERT

Rebecca Symmons

Head of Digital, Swansea City AFC

SANJAY PANCHAL

HEAD OF GROWTH, YOLT

Emily Grossman

Principal App Growth Manager, Skyscanner



14.30 – 14.45

Best Practices to Fuel Growth: Turning Downloads into Loyal Customers

Christian Castro

Customer Success Lead – EMEA, Leanplum

  

APP GROWTH INNOVATION

 



14.45 – 15.00

Managing and Optimising your Creative Cycle

Thiago Monteiro

Director of Growth, Peak Labs



15.00 – 15.15

Measurement and Attribution Case Study

Michael Paxman

Product Communications Lead, Adjust



15.15 – 15.30

Leveraging alternative app stores

REPRESENTATIVE, HUAWEI




15.30 – 16.00

AFTERNOON TEA

Served in the Marketplace



  

THE FUTURE OF APP GROWTH




16.00 – 16.15

How to dominate millennial and Gen Z advertising in 2019

Timothy Armoo

CEO, Fanbytes



16.15 – 16.30

Cocktail roundtables






16.30 – 17.00

KEYNOTE CLOSING SESSION: The Future of App Growth

James Bott

CEO & Co-Founder, The ASO Co (moderator)

Charlie Cooke

Head of Marketing, Movebubble

Carla Manent Molina

Senior Marketing & Commercial Manager – Mobile, TUI

JOE GAGLIESE

Co-Founder & Managing Partner, Viral Nation



17.00 – 19.00

THE APS LONDON 2019 DRINKS RECEPTION

SERVED IN THE MARKETPLACE

HOSTED BY







19.00 – LATE

THE APS LONDON 2019 AFTERPARTY

SECRET LOCATION





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