Discover the future
of app growth
Welcome to the New App Growth Frontier in NYC
App Promotion Summit NYC brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product Led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* event experience with outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
New for 2025: The Boardroom Interactive Discussions, Networking App, Enhanced Venue
300+
Attendees
30+
Speakers
3
Rooms
2025 Keynote Speaker
Yves Benchimol
CEO & Co-Founder
20m users worldwide
2000 brand partners
24% increase in steps taken
588,000 tons of CO2 averted
Hear from app growth and product experts
Covering the key themes driving app growth in 2025
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Covering app growth topics across the funnel
User Acquisition
- AdAttributionKit & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue — this is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding Networking Opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2025 Partners
Gold
Bronze
Exhibiting
Networking
Our Media Platform
Top apps and brands attend APS NYC
App marketers and product leaders ❤️ our events
“I really enjoyed hearing the different perspectives from all of the speakers. It made me look at mobile app marketing in a new light.”
“Attended App Promotion Summit today and gained valuable insights into the future of app growth and marketing strategies.”
“I loved the energy here, and the speakers are top-tier!”
“APS brings together so many awesome people and is a wealth of information for anyone growing an app.”
“Had such a great time. Wonderful panels, friendly crowd, great exhibitors. Learned a lot about changes in the app and growth space.”
“Amazing people, amazing conversation, amazing times. APS is a great conference for both anyone new to app marketing or who’s been a veteran in the industry. You’ll connect with great people. There is something for everyone to learn.”
“A well organized event with informative sessions and opportunities to network.”
“Thank you and congratulations to all the organizers for putting together an amazing event! It was a truly wonderful opportunity for us to make connections.”
“I got to attend App Promotion Summit NYC, where I had the opportunity to listen to some of the most insightful and inspiring professionals in the industry.”
“APS provided the tools to build strong profitable growth and long-term retention strategies for our team as we continue to launch our new app.”
This year at APS NYC
