APS NYC will be covering app marketing across the funnel with 3 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
Generative AI
Product-led growth
Globalisation
App subscriptions and IAPs
Guerilla Marketing
PR and brand marketing
ASO reporting
A/B testing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Connected TV
Web2App acquisition
Creatives and UGC
Tracking and analytics
User journey optimization
Onboarding
Process automation
Personalisation
UX and Design
Feature marketing
Examples of the sessions that have run at APS London in the past include:
• Generative AI’s Impact on Mobile
• Building Connections and Community through In-App Content
• The Cross-Platform Opportunity for Mobile Apps: CTV & Beyond
• The New Era of ASO: Conquer the Modern App Stores
• Start with The Customer and Win Loyalty for Life
• The Role of “The Product” in your App Growth Strategy
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