APS London will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
• SKAN & Privacy Sandbox
• The Web2App funnel
• Marketing Mix Modeling
• Incrementality and attribution
• ASO & ASA
• Creatives
• Onboarding flows
• Personalization
• Process automation
• User journey optimization
• CRM tactics (in-app messaging, push)
• Avoiding churn
• Product-led growth
• UX & design
• User research & customer feedback
• Feature marketing
• Product a/b testing
• User analytics
• Business models
• Pricing strategies
• Subscriptions & IAPs
• Paywall optimization
• Maximizing LTV
• Ad monetization
Examples of the sessions that have run at APS London in the past include:
• Growing Your App Downloads With PR
• Increasing Conversion Rates with Channel Testing and Influencer Marketing
• Lessons Learned on Scaling a Global Community
• Developing a Successful Creative Strategy for Social Channels
• Using Data to Drive Personalisation at Scale
• From the Top: App Growth Strategies for 2024
We are busy building an amazing agenda and to be the first to know when it is released, fill in the form below.
GET AGENDA UPDATES
