The App Growth event for NYC

App Promotion Summit NYC brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product Led growth, Retention, AdAttributionKit and Subscriptions.

Enjoy a 5* event experience with outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.

Exhibit & Sponsor




300+

IN-PERSON ATTENDEES

30+

SPEAKERS

3

ROOMS

Covering the key themes driving app growth in 2025

APS NYC

Embedding AI in App Marketing

Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.

APS NYC

World Class Retention

Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.

APS NYC

Product-driven Growth

Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.



APS NYC

User Acquisition 2.0

Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.

APS NYC

Revenue Growth

Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).

APS NYC

Channel Diversification

Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.


Learn how to grow and scale apps

User Acquisition:

AdAttributionKit & Privacy Sandbox

The Web2App funnel

Marketing Mix Modeling

Incrementality and attribution

ASO & ASA

Creatives

Retention:

Onboarding flows

Personalization

Process automation

User journey optimization

CRM tactics (in-app messaging, push)

Avoiding churn

Product:

Product-led growth

UX & design

User research & customer feedback

Feature marketing

Product a/b testing

User analytics

Revenue:

Business models

Pricing strategies

Subscriptions & IAPs

Paywall optimization

Maximizing LTV

Ad monetization

APS NYC

Bringing together app growth professionals

Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.

Get tickets

Learn the latest app growth strategies

Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.

View agenda

APP Growth
App Networking

Make authentic connections

Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.

Check out networking experiences

Connect with app platforms and agencies

The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.

Explore exhibition

Marketplace



2025 Partners

Our Media Platform


Want to sponsor?

Top apps and brands attend APS NYC





Request Attendee Sample

Are you ready for the new era of App Growth?

App marketers and product leaders ❤️ our events


Katie Mahon, Digital Marketing Manager
Mount Sinai

“Attended App Promotion Summit today and gained valuable insights into the future of app growth and marketing strategies.”


Jonathan Link, Growth Lead
MaxRewards

“I loved the energy here, and the speakers are top-tier!”


Jacob Rushfinn
Retention.Blog

“APS brings together so many awesome people and is a wealth of information for anyone growing an app.”


Janie Ho, Deputy Editor, Growth & Audience Development
New York Daily News

“Had such a great time. Wonderful panels, friendly crowd, great exhitbitors. Learned a lot about changes in the app and growth space re: Google, Reddit, streaming TV, product (from CNN, DoorDash, etc.), and met some friends who I’ll actually keep in touch with.”


Ryan Moore, Senior Marketing Director
Hooked on Phonics

“Amazing people, amazing conversation, amazing times. APS is a great conference for both anyone new to app marketing or who’s been a veteran in the industry. You’ll connect with great people. There is something for everyone to learn.”


Vrinda Aggarwal, Growth Marketing Manager
DailyPay

“A well organized event with informative sessions and opportunities to network.”


Yves Benchimol, CEO & Co-founder
WeWard

“Thank you and congratulations to all the organizers for putting together an amazing event! It was a truly wonderful opportunity for us to make connections. “


Christinne Cuyugan, Product Marketing Manager
Air Apps

“I got to attend App Promotion Summit NYC, where I had the opportunity to listen to some of the most insightful and inspiring professionals in the industry.”


Lindsay Neff, Senior Demand General Manager
DAT Freight & Analytics

“APS provided the tools to build strong profitable growth and long-term retention strategies for our team as we continue to launch our new app.”


Brittany Watson, Marketing Content Manager
Victoria’s Secret

“I really enjoyed hearing the different perspectives from all of the speakers. It made me look at mobile app marketing in a new light.”