9.30 – 10.10

The New Organic: Making SERP your app’s acquisition channel

— Key elements of SEO for apps
— SEO toolset for a small / medium / big player
— Hands-on health check of your app’s desktop presence

Ekaterina Petrakova

Marketing Lead, Rocket Internet

10.20 – 11.00

CASE STUDY: 360° APP LOCALIZATION

— Multichannel optimization – email, app, push-notifications, app store listing
— Building systems and processes that scale
— Impact on retention and acquisition

Tanya Mitkova

Head of Localization, Readdle

11.30 – 12.10

Case Study: running hyperlocalized ads for app acquisition and retention

— How to localize your paid (Facebook, ad networks, etc.) and non-paid promotions (push notifications)
— Generate CPI and CTR uplifts and ROAS improvements
— Managing creatives and media buying

MARCO SCABIOLI

MOBILE MARKETING MANAGER, FLIXBUS

12.20 – 13.00

How do you say ‘Power User’ in CRM?: Translate user personas into a segmented, high-impact CRM strategy

— Identify and understand high-value insights from user personas
— Leverage insights to segment users into impactful communications flows
— Use cohort analysis to develop creative communications to fit each segment

Natalie Jane Fitch

CRM Manager – Retention & Engagement, Babbel

13.00 – 14.00

NETWORKING LUNCH

SERVED UPSTAIRS IN THE GALERIE BEL ETAGE

HOSTED BY

14.00 – 14.40

How To Come Up With Better Marketing Copy For Your App

— Why does your product exist?
— How to make people care
— The key to writing good marketing copy

Sandra Wu

Paid Content Marketing Lead, Blinkist

14.50 – 15.30

Community monetization through app retention

— The story of Tattoodo world’s #1 Tattoo community
— Moving beyond acquisition
— How to really engage your users

Jeff Aksengor

Head of Growth, Tattoodo

16.00 – 16.40

The role of measurement in app marketing

— The one thing all have forgotten about: marketing
— Lost in data: what should you focus on / how to systematize your marketing
— Introduction of pRank: the one metric to rule them all

ANDRÉ KEMPE

FOUNDER, ADMIRAL MEDIA