Agenda
APS Berlin will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
User Acquisition
- SKAN & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Examples of the sessions that have run at APS Berlin in the past include:
- Product-Led Strategies: Unleashing Growth
- Quick Track to User Loyalty: From Onboarding to Engagement
- The Generative AI Revolution
- Building Connections and Community through In-App Content
- Web-to-app User Acquisition War Stories
- Unlocking Growth through Marketing Mix Modeling
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