09.30 – 10.10

Getting the most from the Snapchat app install platform

— Audience targeting
— Creatives that deliver results
— Advanced tips and tactics

JAN MÜLLER

SENIOR ACCOUNT EXECUTIVE, SNAP INC.

TOM NGUYEN

USER ACQUISITION MANAGER, GOODGAME STUDIOS

10.20 – 11.00

Influencer Marketing as a User Acquisition Tool for Apps

— Onefootball influencer marketing structure
— Running campaigns on YouTube and Instagram
— Make sure when starting this strategy

Luisa Manopelli Moura

Influencer Marketing Lead, Onefootball

11.30 – 12.10

SOCIAL APP ADVERTISING POWER PANEL

— What’s working for app promotion on TikTok, Snapchat, Facebook and Instagram?
— Optimizing and managing campaigns and creatives
— Tips, tactics and strategies for success

Aude Boscher

Mobile Growth Expert (ex Bonial and Phiture) (MODERATOR)

Kristoffer Nilsson-Kampitsch

DIGITAL MARKETING MANAGER, SPHOCK

ALPER TANER

Mobile Growth Consultant (ex Kaia Health)

LUKE COSTLEY-WHITE

SENIOR GROWTH SPECIALIST, ASANA REBEL

12.20 – 13.00

The changing landscape of influencer marketing

— Launching TikTok influencer campaigns
— Direct response influencer marketing
— Selecting the right social media platform for your app

Jidé Maduako

CEO, Yoke Network

13.00 – 13.20

Check in

13.20 – 13.30

HUAWEI DEVELOPER DAY WELCOME SPEECH

William Tian

Managing Director, Huawei Consumer Business Group Germany, Huawei

13.30 – 14.15

User growth with Huawei AppGallery

— How big is the exposure window Huawei can provide?
— AppGallery is about Discovery and Engagement
— New promotional capabilities in AppGallery

Martin Pauer

Head of Marketing Communications Germany, Huawei

14.15 – 15.05

Integrate Huawei Mobile Services (HMS Core) into your app

— What is HMS Core?
— Learn about the HMS Kits that are available
— How can you integrate HMS?

Andreas Zimmer

Senior Product Manager, Huawei

15.05 – 15.15

Tea break

15.15 – 15.40

Huawei Ability Gallery: Use cases in assistant & browser

— Practical use cases of the new smart feature
— Huawei’s cross-device strategy
— How to develop your first Ability

Ana Violante

Digital Marketing Manager, Huawei

15.40 – 16.05

Quick App: New experiences, new opportunities

— Learn about the functionality, advantages & features of the new technology
— Why should you choose Quick Apps?
— An overview of a Quick App development

Roland Bartella

Product Manager – Quick Apps, Huawei

16.05 – 16.30

PARTNER CASE STUDY

Andrew Hart

ASO Consultant, Phiture

16.30 – 16.50

Q&A