App Promotion Summit Berlin | 30th November 2023

Speakers

Brad Richards

CPO

LOVOO

Irina Ashkenazy

Head of Growth Marketing

Sweatcoin

Rodolphe Helderwerdt

Head of Marketing

Tandem

Sherina Khalidi

VP of Performance Marketing

Deezer

Anja Obermüller

Head of Digital Marketing

Raiffeisen Bank International

Alexander Beresford

Chief Growth Officer

Taxfix

Marton Varga

Senior Product Marketing Manager

adidas Runtastic

Tobias Lüder

Head of CRM

Delivery Hero

Ekaterina Gamsriegler

Head of Marketing

Mimo

Niklas Henckell

Head of Community Development

Jodel

Ioana Iordache

Head of Retention

Blacklane

Quoc Anh Luong

ASO Manager

Vinted

Isabelle Matuschka

Senior CRM Manager

Blinkist

Nika Grigoreva

Senior Performance Marketing Manager, ASO & Search

Ada Health

Anton Tatarinovich

Senior ASO & ASA Manager

Freeletics

Inna Sumovska

Senior User Acquisition Manager

Hily

Jorge Játiva

ASO Manager

Vinted

Jessica Gotti

Head of Performance Marketing

Paired

Deniz Kekec

Performance Marketing Manager

InnoGames

Jon Genovard

CRM & Retention Manager

ShareTheMeal

Agenda & content

The cutting edge agenda will cover new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.

You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale your app.

SEE AGENDA

APP GROWTH:

Generative AI

Product-led growth

Globalisation

App subscriptions and IAPs

Guerilla Marketing

PR and brand marketing

APP STORE MARKETING:

ASO reporting

A/B testing

Apple Search Ads

Features like CPP, IAE, LiveOps

Data-driven decision making

Combining ASO and paid UA

USER ACQUISITION:

SKAN 4.0 – IDFA & privacy sandbox

Utilizing First-party data

Connected TV

Web2App acquisition

Creatives and UGC

Tracking and analytics

APP PRODUCT & ENGAGEMENT:

User journey optimization

Onboarding

Process automation

Personalisation

UX and Design

Feature marketing

Welcome to the New Era of App Growth

Join us in Berlin at Hotel Adlon for a 5* in-person experience in our legendary friendly atmosphere.

App Growth Content

Access talks and workshops in-person on November 30th with five rooms of sessions covering app growth topics across the funnel.

Networking & Community

Create authentic connections in our numerous networking breaks. Enhanced with our digital networking platform.

Marketplace & Exhibition

Meet the world’s leading user acquisition, analytics
& data and app engagement platforms and agencies.

APP PROMOTION SUMMIT IS FOR:

✅ Growth, Product, User Acquisition, Performance Marketers and Leaders

✅ On-demand, eCommerce, fintech, media & entertainment apps

✅ App platforms, agencies and technology companies

COVERING APP GROWTH TOPICS ACROSS THE FUNNEL:

📱 App Store Optimization

📈 User Acquisition

❤️ App Engagement and CRM

📷 Social & Influencers

ARE YOU READY FOR THE NEW ERA OF APP GROWTH?

APP MARKETERS ❤️ OUR EVENTS

Rodolphe Helderwerdt
Head of Marketing
Tandem

“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”

Cayle McNamara
Head of Marketing
KptnCook

“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”

Erik Bjorkman
CEO
Saga Sleep

“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”

Lisa Kennelly
Global Product Marketing Strategist
KLARNA

“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”

Aurélie Genet
VP PRODUCT, ENGAGEMENT MARKETING
FLO

“Wide range of topics. No sales pitches, just knowledge sharing.”

Gessica Bicego, CMO
Paired

“One of the best conferences I’ve attended. So many valuable insights!”

Dora Trostanetsky, GROWTH MARKETING LEAD
TRADE REPUBLIC

“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”

Hannah Parvaz, HEAD OF MARKETING
Uptime

“App Promotion Summit was great. The workshops and masterclasses were super insightful.”

David Collins, Head of Product
ImmobilienScout24

“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”

Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”

Carmen Marin, Head of App Marketing
HomeToGo

“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”

Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”

Marina Zinakova, PRODUCT MARKETING LEAD
N26

“One of the most useful and insightful events I have ever attended.”

Dawid Kowalski, USER ACQUISITION TEAM LEADER
DietLabs

“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”

Elia Moliner, ASO MANAGER
Socialpoint

“The chat feature was amazing and made you feel included in the event. The talks were short and sweet, really insightful, and well delivered.”

Marina Mazein, Product Owner
Breuninger

“I really enjoyed the honest deep dive insights and the high-quality speakers.”

Europe’s biggest app event returns

500+

50+

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