Discover the future
of app growth
Europe’s Most Loved App Event
App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* experience at the iconic Hotel Adlon and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
500+
Attendees
50+
Speakers
6
Content stages
Covering the key themes driving app growth in 2025
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Learn how to grow and scale apps
User Acquisition
- AdAttributionKit & Privacy Sandbox
- The Web2App funnel
- Marketing Mix Modeling
- Incrementality and attribution
- ASO & ASA
- Creatives
Retention
- Onboarding flows
- Personalization
- Process automation
- User journey optimization
- CRM tactics (in-app messaging, push)
- Avoiding churn
Product
- Product-led growth
- UX & design
- User research & customer feedback
- Feature marketing
- Product a/b testing
- User analytics
Revenue
- Business models
- Pricing strategies
- Subscriptions & IAPs
- Paywall optimization
- Maximizing LTV
- Ad monetization
Bringing together app growth professionals
Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.
Learn the latest app growth strategies
Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.
Make authentic connections
Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.
Connect with app platforms and agencies
The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.
2025 Partners
Our media platform
Top apps and brands attend APS Berlin
App marketers and product leaders ❤️ our events
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”
“APS provides a great platform for apps and suppliers up the value chain, yielding a huge amount of contacts and networking in just one day”
“My favourite mobile growth conference. Truly celebrates and empowers the app growth community!”
“The best app growth event in Berlin. I am coming every year. Love it.”
“One of the best conferences I’ve attended. So many valuable insights!”
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
“One of the most useful and insightful events I have ever attended.”
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
“APS is the most awaited app growth event of the year.”
Photos from previous events:
