OUR SPEAKER FACULTY
Mark is in charge of mobile app marketing at AMC Theatres, the world’s largest movie exhibiter. He plays the role of product owner, leading guest engagement initiatives to better serve AMC’s guests. The AMC Theatres app helps moviegoers plan their trips to the theatre and has become a power tool for its AMC Stubs loyalty members.
Before joining AMC Theatres, Mark drove product roadmap for startup software companies and worked in online product management at H&R Block.
Derek Rhodes is the Manager of Innovation & Strategy for the Miami HEAT. This year, the Miami HEAT became the first franchise in the NBA to be mobile-only entry, requiring guests to enter using a smartphone. In his role, Derek sets and manages the communication and marketing strategy for this project, and champions new ways to engage fans through mobile and digital experiences.
Prior to joining the HEAT, Derek was a Team Lead at Google’s Creative Lab in NYC where he worked on a range of projects for Google, including enhancements to Google Photos and YouTube. He graduated from Duke University with a degree in Public Policy Studies and a minor in Political Science.
Cecile has been managing digital growth acquisition for Grubhub/Seamless for more than 2 years. She has led UA for mobile at Grubhub and focused on driving new diner orders in-app. She has also worked on cross-channel programs driving the strategies for Facebook, display, YouTube, affiliate and gift card marketing.
Prior to Grubhub Cecile held roles managing teams at HBC Digital (saks.com, lordandtaylor.com, saksoff5th.com) overseeing testing, email and promotional strategy to drive sales. She was also an account manager at Epsilon aiding companies like Disney, Ritz Carlton, and Pepsi with their email strategy to improve engagement metrics.
Scott has been in mobile app marketing for over 6 years now, working on the agency side, starting his own agency (PIVMO) and now on the brand side at Stash Invest. He currently runs Growth and Acquisition at Stash Invest, a platform that simplifies investing for Americans with only $5 to get started.
Scott excels at connecting strategy, data and automation to drive best in class acquisition tactics with personalized product and CRM experiences. He is now looking at robotics and AI to bring greater value to mobile UA and digital advertising in general.
George heads up PayPal’s global SEO, web analytics & measurement shared services function. He also leads the company’s App Store Optimization program.
Trish Mikita is Vice President, Digital Media Strategy for AccuWeather, focusing on the development and strategy of AccuWeather’s award-winning applications and AccuWeather.com digital media products. With a background in meteorology, she understands how to best communicate weather information and its global impact through AccuWeather’s digital properties so people can plan their lives, protect their business, and get more from their day.
Trish previously led platform development as Director of Digital Media Content Operations. Overseeing the online journalists, social media teams, on camera broadcasters, and technical staff, she managed the full scope of the weather news editorial strategy while facilitating the vision for the product.
Trish holds a Bachelor of Science degree in Meteorology from Penn State University and lives in State College, PA, with her husband and daughter.
Eric leads global mobile app marketing at Ebates, the world’s largest cash back shopping app. In his role, he is responsible for overseeing user acquisition, retention and product marketing. Ebates offers cash back and coupons at 2,500+ stores in the US, Canada, South Korea & Japan.
Prior to joining Ebates, Eric held marketing and UA roles at Yahoo!, Monster.com and Wanderful Media. He graduated with honors from UC Davis with degrees in Political Science & Communications and a minor in History.
Sumit has spent the past decade helping enterprises identify and achieve their goals in advertising and multi-channel marketing. Starting off at Grey Global, Sumit found his way into marketing automation, including Salesforce Marketing Cloud and Oracle-Responsys, where he held responsibility for all non-email client services. For the past 3 years he’s applied these accumulated insights and strategies to the mobile screen for clients of Swrve.
Sumit’s solutions and architecture have been used by brands like Conde Nast, IHG, Travelocity, Dell, Alaska Airlines, Gilt Groupe, Pier 1 Imports, Subaru, Pfizer, JP Morgan Chase, Walmart, Zipcar, Verizon, Capital One Bank, The Weather Channel, Blue Cross Blue Shield, FOX, and Tidal. In 2010 he and his brother designed the first simultaneous multi-player arcade game for the iPad, Gurlz vs Robots.
Sumit has an MFA in Digital Arts & New Media from the University of California, Santa Cruz. He’s an avid collector of obscure Japanese guitars, which he plays poorly.
Briana Severson is the Senior Director of Marketing for North America at TodayTix, an app that provides its more than 4 million users with the best discounted and full-priced tickets to theater, comedy, dance, jazz, opera, and other cultural offerings in over a dozen cities across the globe.
In her role, she oversees cross-market strategy and campaign development for TodayTix’s North American markets, with particular emphasis on partnerships marketing, sales strategy, communications, CRM, social media, and media planning.
Danny Spyra leads marketing for Yahoo Finance, the #1 business and finance site in the world. As the Senior Manager of Product Marketing, Danny is responsible for strategy, research, positioning, CRM, mobile acquisition, creative, media planning and brand management. He focuses on driving audience growth and brand affinity for Yahoo Finance through cross channel marketing campaigns.
Prior to Yahoo (now a part of Oath), Danny worked at Shazam, Saatchi & Saatchi and Rosetta. Danny holds a MBA from UCLA Anderson and a BBA from the University of San Diego.
Christina Harewood is a strategic brand and mobile marketing consultant with over 15 years of experience working with top brands including McDonald’s, American Express, Verizon, MINDBODY, Darden Restaurants, MassMutual, Time Warner Cable, Subway and Burger King.
Christina joined Leanplum in 2017 as a Strategic Customer Success Manager and she works closely with our Enterprise-level clients designing consumer-centric mobile engagement strategies to move their businesses forward. Always in pursuit of innovation, Christina consistently encourages clients to visualize mobile marketing beyond its inherent bounds, by identifying new ways to leverage mobile to maximize their agility and find success in a constantly evolving industry.
Christina has a Master’s degree in Integrated Marketing from the Medill School at Northwestern University and a Bachelor’s degree from Cornell University.
Simon is the Head of User Acquisition at Hopper. Hopper is the #1 most installed travel booking app in the US, surpassing travel giants like Expedia and Booking.com.
With a strong focus on automation and prioritization, Simon has built a small technical team that is able to execute hyper targeted campaigns at scale across the largest UA channels.
Prior to joining Hopper Simon was the marketing director at Busbud, the largest bus travel booking website in the world, where his team won multiple awards for their SEO & SEM strategies.
As Vice President of Sales for the Americas at Remerge, Eric is responsible for building partnerships with digital marketers and providing consultative insights on best practice setups and strategies specific to retargeting campaigns.
With a proven history in mobile adtech of developing and executing successful activations, Eric is committed to supplying his clients with the most effective and scalable app-to-app retargeting platform.
Tarush is the Head of Business Development and Partnerships at Toca Boca, the No. 1 mobile-first kids brand in the App Store. Based in San Francisco, he is responsible for managing and growing the company’s digital presence and revenue through strategic partnerships globally.
Prior to Toca Boca, Tarush led business development for the Walt Disney Company in Los Angeles and New York.
Jen is executive producer of content at Babbel, the #1 selling language-learning app in the world. Previously, she led content and community efforts at NYC-based startups Schoology and Conductor. She’s enough of a millennial to use snapchat today with the same friends she grew up chatting with on AIM.
Fabien-Pierre Nicolas is responsible for US marketing & growth at SmartNews, the award-winning, addictively simple mobile news app loved by millions.
Previously he was Vice President of Marketing at App Annie, General Manager of Mobile at Perfect World, and working at DeNA West leading the marketing teams to scale mobile hits such as Rage of Bahamut and Marvel War of Heroes. He holds an MBA and BA from Grenoble School of Management in France.
Dave Bell is the Co-Founder and CEO of Gummicube. In this role, he is responsible for overseeing the business strategy for the company, driving growth and market development.
Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carriers, direct to consumers and via app store channels.
John is responsible for product and engineering at Dubsmash, the fast-growing video messaging app with over 175 million users in more than 100 countries.
Prior to joining Dubsmash John founded two startups and held senior roles at Groupon and McKinsey & Company. A self-taught iOS developer, he is bad at Objective-C and worse at Swift.
Mirela is an award-nominated global digital marketing specialist with 15+ years of solid B2C and B2B experience, leading global digital strategy & partnerships within multinational eCommerce environments spanning EMEA, APAC, NORAM and LATAM.
Since joining Zinio, the first and largest global digital newsstand, Mirela has been responsible for driving marketing strategies, leading business development efforts and driving partner revenue growth worldwide. Her work has earned several consecutive nominations from media bodies such as the British Media Awards, and promotions with each professional position.
Adam Hadi is the VP of Marketing at Quidd and a user acquisition consultant in New York City. He helps apps with overall marketing strategy and spend while specializing in influencer marketing.
Previously, Adam was the Head of Marketing at Draft and led user acquisition at Topps Digital after spending several years as an economist for the Bureau of Labor Statistics. He earned an MA in Applied Economics from Johns Hopkins University and a BA in Economics from Binghamton University.
Andrew Birnbryer is the Managing Director of North and South America at AppLift where he oversees AppLift’s User Acquisition & Performance Advertising business operations across the US and LatAm offices. His primary goal is cementing AppLift’s place as an industry leader across both continents. As AppLift’s primary public speaker, his tenacity and comprehensive experience accredits Andrew as a thought leader in the mobile advertising space.
Andrew was previously Senior Vice President of User Acquisition and Advertiser Business Development and the Director of Global Business Development, responsible for expanding the international market and growing AppLift’s traffic supply.
Upon joining the company in 2013, he was responsible for opening and growing the US office. Andrew is a proud Golden Bear, graduating from UC Berkeley with a BA in Economics. Prior to joining AppLift, Andrew was the youngest Vice President of City National Bank. He is an enthusiastic gamer and avid freestyle skier.
Timothy Armoo is the 23-year-old CEO of Fanbytes, the world’s largest Snapchat influencer network helping brands like Universal, Warner and Sony to reach Generation Z through a programmatic influencer network.
Timothy found success with the first two businesses he launched whilst still a teenager; a tutoring business he began aged 14, and a media company he sold to a US company aged 17. This success has not gone unrecognised, as he went on to win a Black British Business Award in the ‘Arts & Media Rising Star’ category and a ‘Young Entrepreneur’ award from the Huffington Post.
Elyse Burack is the Director of Integrated Marketing at Boxed. In her role, she oversees the day-to-day marketing strategy across channels. Specifically, she is responsible for building and establishing the Boxed brand; connecting various initiatives across strategic growth pillars for the organization; integrating closely with the creative team; and ensuring all marketing programs are supporting larger business goals within the company.
Prior to Boxed, Elyse was a Senior Consultant at Interbrand leading brand strategy projects for a number of clients including AT&T, UPS, YP and Pfizer. Elyse started her career in market research with CTPartners and then Coleman Research Group. She graduated with honors from Lehigh University with a BA in Political Science and Psychology.
Ori is the Senior Vice President of Growth at Via, a tech startup building the next generation of on-demand urban transit, using big data and real-time route optimization.
In his role, Ori is responsible for driving user growth, engagement, and revenue, by leading initiatives at the intersection of product, data, marketing, and partnerships.
Previously, Ori was with McKinsey & Co, working with tech companies on growth strategy, data driven marketing, and data-enabled operations. Prior to McKinsey, Ori served 11 years in the Israel military and government as part of IDF’s Talpiot program, where he led large-scale cyber security projects. Ori holds an MBA from the University of Chicago Booth School of Business and a BSc. in Math and Physics from the Hebrew University in Jerusalem.
Alexei Chemenda is the US Managing Director USA of Adikteev Group, and the company’s Chief Revenue Officer for Apps. Adikteev is a mobile marketing company, driven by a machine learning technology, offering answers all along the conversion funnel: branding, performance, users acquisition and retention.
Alexei joined Adikteev in 2015 following its acquisition of MotionLead, a company he co-founded. MotionLead is a Y Combinator-backed ad tech company that helps advertisers grow their audience.
He splits his time every month between Berlin, New York and Paris where Adikteev is located.
Josh Fenn is senior BD manager at Baidu’s California office. In this role, he works with mobile developers and publishers to drive partnerships for Baidu’s global ad platform, DU Ad Platform. Josh is also responsible for bridging Baidu’s US and Chinese teams on international business strategy for its B2C apps including DU Recorder and ES File Explorer.
Josh holds a Masters of Journalism from Hong Kong University and a Bachelor of Science from Cornell University. Before moving to California, Josh lived in Beijing for nine years and worked for Baidu, the Chinese Academy of Sciences and Science Magazine. He speaks, reads and writes Mandarin Chinese at a professional working level.
Sabrina is the Head of Direct Marketing at Dashlane, the world’s best password manager and secure digital wallet.
Sabrina joined Dashlane from Zipcar, where she managed the company’s digital media budget and was responsible for membership growth in all Zipcar’s North American markets.
Prior to that, Sabrina held multiple marketing positions at Sallie Mae and Upromise, the leading college savings program. As Director of Digital Marekting at Sallie Mae, she expanded their private student loan marketing into social media and display and led a cross-functional team to create an in-house ad serving engine that later became a key acquisition source for Sallie Mae.
Sabrina studied international business at Beijing University of Chemical Technology and received her M.A. in Economics from Tufts University.
Bolong currently leads the customer acquisition team at Amazon’s Audible. His team focuses on getting new members though various channels, including the fast growing mobile apps. He was also responsible for engagement and retention at Audible before his current role.
Prior to Audible, Bolong worked at Apple and one of Goldman Sach’s joint ventures. He obtained a master’s degree from NYU in Financial Engineering, and a certificate in Business Excellence from Columbia Business School.
Olivier is the CEO & Co-Founder of AppTweak, empowering app developers and marketers with tools and techniques to improve their app store visibility, increase app rankings and drive organic downloads. Founded in 2011 and headquartered in Brussels, AppTweak manages over 400 accounts in more than 40 countries, including Rocket Internet, FoodPanda, Zalando, Samsung, LinkedIn, Etsy, Merkle, RunKeeper, S4M and Foodora.
He is also the Co-Founder of Wooclap, a user-friendly application to engage live audiences, and 87 Seconds, a creative and dedicated motion design platform.
Olivier acts as a Business Angel at Qualifio and is a Coach in Entrepreneurship at the Solvay Brussels School of Economics and Management.
Shamanth is an experienced mobile growth leader with 2 exits under his belt. Currently VP of Growth & User Acquisition at FreshPlanet, he has driven growth for Bash Gaming (acquired by GSN Games), PuzzleSocial (acquired by Zynga), and Crosswords With Friends (Zynga).
Shamanth also hosts the How Things Grow podcast that features stories of growth trajectories of companies, technologies and economic systems.
Becky Peterson leads App Store Optimization and Photo SEO efforts for Walgreens. She works closely with teams across the organization (including Product, Creative and Content teams) to advance the organic visibility for the award-winning Walgreens mobile app and leads key SEO eCommerce initiatives across Walgreens digital interests.
Becky is originally from Chicago and attended Loyola University Chicago.
Thomas has a decade of experience in digital marketing, the past 6 years focused solely on mobile.
Prior to launching The ASO Co Thomas was Head of Strategy at M&C Saatchi Mobile, where he led global mobile strategies for the likes of Microsoft, Amazon, JUST EAT, MixRadio, Time Out, Zoopla and John Lewis. In this role he covered everything from acquisition strategy, customer and market research, and ASO.
Matt leads the paid media strategy for Tilting Point, a mobile app growth partner with expertise in development, publishing and user acquisition. With prior UA experience in the social/dating app industry at SNAP Interactive (now PeerStream), Matt has a deep passion for user acquisition and technology.
When not working, Matt enjoys finding the best hipster coffee shop in Williamsburg or recording voice-overs in his home studio.
Ben Roodman leads integrated business development partnerships across mobile, digital advertising, and data platforms. He is an advocate for getting to the truth of what converts in mobile. Well-versed in mobile advertising platforms with a notable aptitude and passion for analytics, he’s currently putting deals together as head of North American partnerships at AppsFlyer.
Ben has previously held business development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Esther is Director of Growth at Poshmark, the largest social mobile marketplace for fashion where anyone can buy, sell, and share their wardrobe with others. In her role, she specializes in mobile app user acquisition and paid growth.
Esther has been in the B2C digital marketing space for various verticals, from online dating to eCommerce, and enjoys geeking out about attribution models.
James has over a decade of digital and mobile marketing experience. He is currently CEO & Co-Founder of The ASO Co, the world’s leading App Store Optimization agency. The ASO Co counts eBay, Spotify, Walmart, Sephora, Trivago, Twitter, Lifesum and many others as their clients. All work is focused on improving visibility, conversion rates and organic growth within the app stores globally.
Prior to founding The ASO Co, James was Director of Global Business Development at a leading performance focused mobile media agency. Here he led the commercial team working directly with many clients including Alibaba, OpenTable, Skyscanner and others on acquisition, retention and monetization strategies.
Previous to this, James founded, ran and sold two successful eCommerce businesses in the retail and entertainment space.
Wilson is the Chief Business Officer of PicsArt, the largest mobile creator and community platform with over 100 million MAU, who through 3,000 editing & social creative tools produce nearly 1 billion edited images, remixes & stickers, monthly.
Wilson was previously an executive at 6 funded startups in online & mobile games and social media.
Zoe is responsible for Business Insider’s native app products across iOS and Android platforms. This involves defining and deploying experiences that drive engagement and revenue by finding the ‘sweet spot’ between user needs, market opportunity, business goals and design/technology solutions.
Prior to Business Insider Zoe held senior product roles at Condé Nast, Fairfax Media and The New York Times.
Dennis joined the HEAT organization last year to lead the redesign and relaunch of the Miami HEAT app. He has over 15 years of experience in the IT industry, with a record of successfully leading, managing and delivering technology projects and infrastructure deployments.
Dennis has worked in product management for NCR, The Channel Company and Phunware, where he launched and maintained multiple apps.
Marie-Laure is a Customer Success Manager at AppTweak, helping app developers and marketers find the best keywords to increase their apps’ organic visibility in the App and Play Store.
She works closely with large game studios and major app companies to help them improve their ASO strategy and drive worldwide installs. She’s also responsible for making sure AppTweak offers the best value to its clients and really answers their ASO needs.
Marie-Laure previously worked for Rocket Internet in the launching of new travel app in Chile and then joined a SaaS company present across Latin America.
Arsen is a serial entrepreneur with a proven track record in building successful, profitable and highly valued app companies. Since 2008, Arsen has published over 400 apps that have amassed millions of downloads, reached the top charts, been featured by Apple & Google, and been profitable. Several of Arsen’s apps have reached #1 in the App Store in over 40 countries, including the USA.
Tommy Yannopoulos is a seasoned marketing and sales executive with a demonstrated history within adtech of developing, planning, and executing successful activations across all disciplines of media, especially mobile.
As a Senior Account Executive at Remerge, he is dedicated to providing the world’s most efficient and scalable app-to-app retargeting platform for his clients.
Arielle heads growth at Via, an app delivering on-demand transit on a mass scale. Currently live in NYC, Chicago and Washington D.C., Via is backed by some of the world’s top investors and aggressively expanding.
Prior to joining Via Arielle led user acquisition at SpotHero, North America’s leading parking reservation service.
Kevin is responsible for leading creative product development at Liftoff, a mobile user acquisition and re-engagement company. Before joining Liftoff, Kevin built out client-facing products at Zesty, a food-delivery service that was acquired by Square. Prior to that, he was the first technical hire at Rise, a health-focused nutrition app that was acquired by OneMedical, where he built out their full-stack tech, infrastructure, and UX.
Kevin has a BS in Systems Engineering from University of Virginia and has spent time living in Brazil, hiked the Annapuma Valley in Nepal, and biked across the USA.
James co-founded App Promotion Summit in 2013. Previously, he was The Guardian’s Head of Strategy and worked as a strategy consultant to the world’s leading media and telecoms organisations.
James holds a BA in History from the London School of Economics and an MA in Management from Durham University.
Rory has over 20 years of experience at the commercial coalface of mobile and advertising. Having worked at This is Global, BBC and Vodafone in a sales capacity, Rory’s understanding of technology has been directly linked with the delivery of new commercial formats, ranging from the first popup banner ads at beeb.com to a pizza being bought on a mobile phone and charging your phone bill.
Rory founded Redbox Mobile, a full-service ASO agency with over 30 employees and offices in London and New York, in 2013. Redbox Mobile delivers every aspect of ASO, from app preview video, metadata and scripting to icon/screenshot design, ratings and reviews, link building and A/B testing.
Rory has a Degree in Business and Marketing from Robert Gordon University, Aberdeen, Scotland.
Kristy Barger is a seasoned marketing and sales executive with over a decade of digital experience, the last 5 years focused in mobile.
Kristy is a Sr Programmatic Demand Lead at MoPub by Twitter. MoPub is the leading mobile monetization platform for mobile app publishers and developers. Kristy works on the MoPub Marketer Program, providing mobile programmatic education and how to maximize programmatic buying through consultative advice to marketers.
Prior to joining MoPub in 2013 Kristy held sales positions at PubMatic, Ziff Davis and UBM.
David is Adjust’s Sales Engineering Lead in the Americas. With an account management background, he has a penchant for creating customized solutions that align with his clients’ business strategies.
This will be David’s first time at App Promotion Summit and he is looking forward to collaborating with industry leaders and sharing knowledge of the mobile landscape.
Avneesh leads the team that builds Swarm, Foursquare’s app that acts as a journal for capturing your travels.
Before joining Foursquare Avneesh was a Product Manager at Microsoft, driving the roadmap and apps integration initiative for Outlook on iOS and Android.
Emily is Senior Manager of Media Strategy at Boxed. She builds performance-oriented digital strategies designed to acquire quality customers for Boxed. From paid social campaigns to affiliate programs, Emily brings a data-driven approach to deliver a best-in-class first time user experience. She works closely with creative, brand and data teams to ensure cohesiveness in Boxed’s media strategy.
Emily came to Boxed from the agency world where she crafted media strategies for brands including Capital One, Chipotle, Anheuser-Busch and Ferrari. She has built and executed campaigns for all objectives from brand awareness and affinity to down-funnel conversions and loyalty.
Michael directs MakeSpace’s user growth demand in all current major markets, including LA, NY, DC and Chicago, through strategic management of multi-channel paid media (digital, traditional), brand marketing and owned communications.
Prior to joining MakeSpace Michael led the customer acquisition growth team at Begin, a company that creates amazing learning experiences for young kids, with a focus on reading. He oversaw paid and organic marketing growth across multiple channels and platforms for the award-winning Speakaboos and Homer app products. Previously, he was in charge of digital subscription growth at Star Tribune, where he grew vertical revenue 52% and improved retention by 13% in 18 months.
Michael is a proud alumnus of 5x FCS Football National Champion North Dakota State University, in Fargo, ND.
Sam Chapman is a mobile expert who helps top brands develop relationships with consumers during the moments that matter. As a leader on Google’s App Marketing team he helps marketers understand the impact mobile can have on their business and how customer centricity drives real business results.
Before Google, Sam was at Amazon helping marketers leverage Amazon’s world-class personalization technologies to drive both sales and brand awareness on the platform.
Lori is an architect turned entrepreneur and the Founder & CEO of Cheekd, a mobile dating app that makes missed connections obsolete. She is a Shark Tank veteran and was recently listed as “the Digital Dating Disruptor” and “One of the Top 10 CEOs to Watch.”
A University of Kentucky architecture graduate, Lori is no longer building structures. She’s now building relationships.
WE BELIEVE THAT SPEAKERS ARE THE CRUX OF ANY CONFERENCE
That’s why we’re busy researching and assembling a speaker faculty that will do this conference, and this topic, justice.
If you believe that you represent the elite of app promotion experts, have a unique perspective, have made a technological advance that needs shouting about, or possess a case study to rival all case studies, then please let us know by filling in this form: