Urban Airship

Urban Airship provides the world’s leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers.

With Urban Airship, companies gain total control of their mobile footprint — apps, wallets and user-level data — to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint.

More than 40,000 apps and some of the most innovative global brands trust Urban Airship to accelerate their business through mobile marketing with an independent study calculating an average 878 percent return on investment for customers.




Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers messaging, automation, app editing, personalization, A/B testing and analytics — all in a single solution.

Top brands such as Lyft, Tesco and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46 million in funding from top-tier VCs like Canaan Partners, Kleiner Perkins and Shasta Ventures.




Adikteev-Trademob-MotionLead helps advertisers grow their audience and increase LTV by re-engaging dormant users, acquiring new customers, and creating deep engagement through interactive and playable ad units. With campaigns live in 70 countries, it boasts more than 1 billion users reached worldwide.

Our target KPI for every advertiser is Return On Ad Spend. The company optimizes every creative and campaign to deliver astonishing results for companies like eBay, Uber and Machine Zone.




Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 11,000 advertisers worldwide and with direct relationships with over 16,000 publishers.




Priori Data is the leading app store intelligence tool for mobile startups. Companies of any size can use Priori’s simple, affordable, and accurate platform to track the performance of their mobile competitors and explore market opportunities across the globe.

Using its proprietary database and algorithms, Priori provides daily app download and revenue data for more than 3 million apps across nearly 60 countries with 2 years of historical data. Thousands of the world’s leading global startups use Priori Data, including Buzzfeed, Clue, Hutch Games, Soundcloud, Runtastic, and Wargaming.

Priori was founded in 2013 in the bustling mobile startup hub of Berlin.




AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle.

AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.



The ASO Co

The ASO Co is the world’s leading App Store Optimization agency with over 25 ASO, media and strategy experts dedicated to mobile growth.

Trusted by leading brands and startups including eBay, Spotify, Sephora, Walmart, Twitter, Lifesum, Farfetch and many more, The ASO Co uses a combination of proprietary technology and data analysis/optimization and measurement methodologies in order to achieve exponential global organic mobile growth for their clients.

The ASO Co provides an end to end, global App Store Optimization, app strategy and media management service covering competitor analysis, asset production, review management, creative A/B testing, localization, conversion optimization, planning/buying, reporting, analysis and optimization for all platforms and app stores globally.




msales is a leading global ad performance network. Our managed supply and demand platform connects app developers with an engaged audience anywhere in the world. Delivering you quality, transparent results at scale.

— Advanced targeting
— Performance focussed support
— CPI, CPE, CPL and CPI to CPA optimization

We work with digital entertainment products from lifestyle to commerce to gaming and more on a performance basis, offering flexible, quality user acquisition through our plug and play system.

Used by the leading players in the industry, we are completely brand safe and our tech-driven monetization approach provides outstanding growth and reach in the market.




AdAction is an innovative mobile app media company partnering with leading app developers, Fortune 100 brands, and quality publishers to facilitate and accelerate efforts to increase sales, drive app downloads, and engage consumers across iOS and Android platforms.

Since its inception in 2013, AdAction continues to have one of the highest client retention rates in the industry and averages more than 6 million monthly app installs in over 180 countries.




Mpire Network is an innovative global ad network, dedicated to reaching your future app users, wherever they are in the digital world.

With our user-friendly self-serve portal, you can:
• Set up ad campaigns for your apps in minutes
• Get fast access to your target audience in 180+ countries
• Control budget, schedule and targeting on one portal
• Access performance dashboards and reporting to fuel optimization that maximizes ROI
• Only pay when a user installs your app

Visit us in the Marketplace to see how partnering with Mpire can give your mobile app the edge!




Redbox Mobile was founded by Rory Mudie in 2013 and has become the leading App Store Optimization (ASO) company. Redbox Mobile, with offices in London and New York, has acquired and successfully serviced accounts for over 50 major brands in its three-year history.

This new and developing industry has similar challenges to the ones that faced website owners when the Google search engine began to dominate the discovery of websites. This led to a new industry that focused purely on Search Engine Optimisation (SEO). For an app, the solution is referred to as App Store Optimization. ASO is the service that Redbox Mobile delivers.




Are you a publisher or advertiser? Do you have a keen APPetite? Then get the biggest piece of PIE with minimob’s ‘post install events’ ad-tech platform!

minimob is a ‘pure play’ app marketing service that delivers tasty results for both branded and startup partners anywhere in the world, whether on Android or iOS.

The main PIE ingredients? User registrations, in-app purchases, orders placed, first rides, free users converting to premium – and much, much more, right at your fingertips!
— Advertisers: get a plateful of free installs for your apps – and pay only for meaningful post-install events
— Publishers: get the highest payouts for your ads – and feast upon minimob’s direct and exclusive global offers

There’s no secret sauce as to why major brands and ambitious partners trust our unique recipe for success. Our performance advertising gives everyone a healthy slice of profit!

Meet with minimob’s team of mobile marketing experts at App Promotion Summit 2017 in NYC





Blind Ferret is an app marketing platform and agency strategically focused on maximizing performance for its clients. With access to global direct and premium mobile inventory, Blind Ferret has proven itself as a one stop shop for scalable user acquisition campaigns focused on acheiving client KPIs.

Blind Ferret is a trusted partner of 100+ clients including Zynga, letgo, Huuuge Games, Scopely, Big Fish Games, Vertigo, Playtika and many more.



Masur Griffitts + LLP

Masur Griffitts + LLP is a full-service transactional law firm that offers top level experience and guidance to those who wish to succeed in today’s rapidly changing business and technology environment.  Our team of seasoned experts bring their years of both big-firm and boutique law experience to bear on the issues that most effect the success of your business. We operate in a great many industries, including technology, creative, services, and products. Bring us your ideas, your challenges, and most importantly your passion, and together we will make success a reality.



AppTweak is an App Store Optimization (ASO) tool empowering app developers and marketers to improve their app store visibility, increase app rankings and drive organic downloads. The platform enables users to audit, optimize and monitor their app’s performance globally and over time.

Solutions include: personalized and recommended actions; competition analysis; app analytics; reviews analysis; and a powerful multilingual keyword tool. The company also offers consulting services and an API access.

AppTweak manages over 1000 accounts in more than 60 countries, including Universal Music, Air France, Babbel, LinkedIn, Etsy, Shopify, Chess.com, StepStone, Rocket Internet, GoEuro, Practo and S4M.




Apptimize is the best-in-class mobile testing platform for native apps. Apptimize helps you improve your app’s user experience through our easy to use A/B testing, instant update, and feature roll out tools. With Apptimize, mobile apps are no longer trapped by slow app approvals or poor data.




Adperio is a premier mobile acquisition partner that helps apps generate installs that meet their KPIs. We look beyond the install to align quality and scale, leveraging data to deliver targeted users that continue to engage. We proudly offer our clients access to a combination of internal inventory and traffic from the world’s top mobile publishers, working across channels including video, in-app, incent, influencer, pre-installs and display.




Curate is a technology-driven mobile growth agency; a simple, effective touch-point for advertisers looking to boost user LTV or increase their brand awareness on mobile. Curate is focused on post-install user acquisition, ensuring the right users, at the right time find and engage with your mobile brand.

Our central focus is the spearheading and execution of mobile user acquisition and direct response campaigns. By employing a variety of ad formats (video, display, native, social) and a robust inventory of mobile ad placements we are able to continuously optimize the audience targeting process, ensuring that not a single impression is wasted on disengaged or irrelevant users.

Through our extensive network of technology partners and direct supply resources, along with our in-house media buying competencies, Curate Mobile is uniquely positioned to help advertisers navigate the complex mobile marketing landscape.



Pollen VC

Pollen VC provides developers early access to revenues they’ve earned from the app stores, so they can rapidly reinvest in the resources they need to grow their business faster.

Pollen VC offers a capital efficient financing solution to fund growth using earned revenues (i.e. receivables). Funds can be paid directly every 7 days, or recycled daily directly into ad networks like Facebook and Google, eliminating credit line issues and reliance on credit cards/prepayments.

If your team has figured out how to acquire users profitably, then Pollen VC can help you scale your business without relying on VC funding.



Supporting Organizations


Centurions was founded in 2010 and is now the ‘must go to’ networking event in town. Aimed at VIPs in the digital entertainment industry, events are held in London, New York, Istanbul, Munich and Berlin.




The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.

The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

Established in 2000 and headquartered in the UK, MEF has chapters across Africa, Asia, Europe, the Middle East, and Latin and North America.




The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space.

Women in Wireless was created by a small group of female business leaders who consistently found themselves sharing ideas and strategies amongst a sea of men at tech conferences.

Today the group has 12,000+ members, consisting of entrepeneurs, senior executives, and those in junior levels looking to accelerate their advancement.

Our members represent mobile companies and initiatives primarily in the following industry segments: Brands, Agencies, Mobile Carriers, Publishers/Media Companies, Marketing/Ad Tech Providers, and Startups/Mobile Applications.

Email us at info@womeninwireless.org to find out how to get involved!



Media Partners


App Masters is the place where admired app entrepreneurs from companies like Shazam, Yahoo! Weather and Tweetbot share their failure and success stories.




Business of Apps is the hub for app industry insights for app business professionals. We cover all the latest news on app deals & investments and aggregate the latest mobile and app user research and data. Use our downloads section to find the latest whitepapers, presentations and ebooks; watch videos of the latest conference presentations, tutorials & webinars; and plan your schedule with our comprehensive events calendar.




Digital Agency Network (DAN) focuses on collaboration, knowledge-sharing, business support and exploration.

DAN is a global network of carefully selected, highly talented, independently operated marketing & advertising agencies with digital DNA. DAN’s mission is to support member agencies’ businesses and enhance the intelligence, expertise, reach and effectiveness of the members through knowledge sharing and collaboration.

Today, there are more than 400 DAN member agencies operating in 57 cities worldwide. All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards.




F6S is the network for founders with the highest-ranked startup programs globally, over 5,700 startup orgs, 110,000 startups, and more than 1,000 deals.

Thousands of F6S’ers a day apply to accelerators, pitch investment funds, post or apply for jobs, get free deals, and grow.

The F6S name comes shortening the six letters in ‘FOUNDERS’ between F and S to F6S. We’re all about tech, getting stuff done, and growing.




Mobile Marketing Experts is the meeting point for professionals from around the globe to discuss trending topics, help each other and newcomers in the industry with Q&A, and share key learnings about mobile advertising, app install campaigns, remarketing, cross device challenges, etc.




mobyaffiliates covers mobile advertising and app marketing news and provides directories, resources and data for an audience of mobile marketers, media buyers, mobile ad tech players and app publishers. It hosts a comprehensive open directory of over 500 mobile advertising networks, platforms, exchanges and agencies.