CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MASTERCLASSES

MASTERCLASS SESSIONS WILL RUN THROUGHOUT THE DAY

These unique sessions will provide an opportunity to engage deeply with your fellow app marketers on a range of topics, led by expert representatives from leading app marketing companies. There’s only space for 20+ people per session so get there early to secure your spot.

  



10.20 – 11.00

Skills for the App Marketer of The Future

— Creating a Toolkit for discovering new and innovative data layers

— Chop, churn, prep data with Python

— ‘Hiring’ your first Learning Machine

Nick Duddy

“Databoi”, Miratrix



11.30 – 12.10

How to Predict Marketing ROI and Grow Your App Faster

— What are the benefits of ROI predictions? (in context with other forms of evaluating UA – CPI > post-installs > avg LTV > ROI prediction)

— Quick tech overview – what data do we need, which tools and roles are necessary, where and how to aggregate and visualize the data

— Predicting LTV on a user level; how to leverage all of the available data to get the best possible results

— Adjustments for different business models – microtransactions vs. subscriptions

Martin Jelinek

MARKETING ANALYST, AppAgent



12.20 – 13.00

User Acquisition & Retargeting: Finding Success with Programmatic

— new opportunities to target the right users

— bidding strategies and getting ROI

— workflows, tools and ways of working

TARIKA SONI

PRODUCT GROWTH MANAGER – MOPUB, TWITTER



14.00 – 14.40

What happens when you get featured on the App Store?

— New opportunities for featured placement on iOS 11

— Impact of getting featured and included in editorial picks

— Discussion and Q&A

George NATSVLISHVILI

ASO Manager, Shpock

Steve Grice

UK Head of Sales, Shpock



14.45 – 15.30

Keyword install data and other keyword tricks & metrics

— Understanding Google’s new (beta) organic and keyword install breakdown

— Comparing keyword tools’ volume estimates

— Informing your keyword strategy with search behaviour intelligence

Pablo Penny

CONSULTANT, PHITURE


© 2018 1936 MEDIA. ALL RIGHTS RESERVED.