That’s why we’re busy researching and assembling a speaker faculty that will do this conference, and this topic, justice.

If you believe that you represent the elite of app promotion experts, have a unique perspective, have made a technological advance that needs shouting about, or possess a case study to rival all case studies, then please let us know by filling in this form:

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Marie-Anne Lambert

Global Head of Paid Social & Mobile Marketing, HelloFresh

Marie-Anne is responsible for all paid social media and mobile marketing activities at HelloFresh, in all the company’s markets. She plans and executes scaling strategies and manages the allocation of a 7-digit monthly budget. HelloFresh is the #1 meal kit delivery service globally and the #1 fastest growing company in Europe according to the Financial Times, with revenues over €600 million in 2016.

Prior to HelloFresh, Marie-Anne acted as Team Lead Mobile Marketing for Bonial.com’s US operations. The role included full responsibility for all app promotion activities in the US market and the management of an 8-digit yearly budget. Marie-Anne was a key member of the cross-functional growth hacking team that drove double-digit uplift in user retention.

Noam Auerbach


Noam is the Head of Growth at YEAY, a revolutionary app that allows buying and selling with videos. His team is responsible for driving user acquisition, onboarding and retention across all platforms (iOS, Android and web). His work involves driving global growth using data prediction models, powerful backend systems, hacking growth marketing, and developing user facing features.

Previously Noam was the Product Manager for the Growth Team at SoundCloud. He was also a film producer and director, and a researcher in the field of social neuroscience.

Adeline Lee

Director of Product, Clue

Adeline Lee is the Director of Product at Clue, one of the world’s most popular female health apps. With 10 years of experience in telecommunications and tech, she currently focuses on both marketing (ASO, localization and digital marketing) and product (definition, conceptualization, implementation and messaging strategy).

Adeline previously worked as the Director of Global Partnerships for Telenor Group based out of Bangkok, leading social media partnerships with companies such as Facebook, Twitter and Wikipedia.

Thomas Petit

Growth Team Member, 8fit

With 12 years of experience as a marketing specialist and a 6-year stint at various start-ups, Thomas is a passionate practitioner of ASO experiments.

He is a part of the growth team at 8fit, a Top 25 grossing app for health & fitness with over one million users.

Gessica Bicego

Head of Performance Marketing, Blinkist

Gessica is a computer scientist in love with marketing. She currently leads the performance marketing team at Blinkist, a mobile learning startup that offers key insights from non-fiction books.

She has been working in digital for 7+ years at startups, agencies and big companies, combining her analytical skills and IT background with her passion for marketing.

Marina Guz

Growth Lead, Mimi

Marina is in charge of Growth at Mimi Hearing Technologies, an mHealth company with the mission to develop smartphone based tools for people around the world to hear better.

She has 9 years of international marketing experience, ranging from large corporations to agencies and startups.

Prior to Mimi, Marina was responsible for international user growth strategy at FAMILO, Europe’s most popular location messenger app.

Lior Barak

Senior Marketing Analyst, Zalando

Lior is a Senior Marketing Analyst at Zalando, where he is transforming data into meaningful and actionable insights.

Prior to Zalando, Lior held marketing roles at LOVOO and Nielsen.

Ekaterina Petrakova

ASO Manager, Rocket Internet

Ekaterina is responsible for App Store & Search Engine Optimization, mobile SEO and app indexing at Rocket Internet.

Gianluca Segato

Founder, Uniwhere

Gianluca Segato is the founder of Uniwhere, a mobile app for university students that currently counts 120,000 active users in 55 Italian universities.

Over the past two years, Uniwhere has been featured in prominent Italian and German media and in industry-related publications. The company’s headquarters are in Berlin, while the development team is located in Venice.

Gianluca graduated in Economics and Management and is skilled in machine learning, artificial intelligence and mobile development. The Italian Embassy in Germany awarded him the title of Italian of the Year for 2016.

Denys Zhadanov

VP of Marketing, Readdle

Denys has spent the last 10 years transforming Readdle from a “garage start-up” into a leading software company that creates the best productivity apps on the Apple platform. With 65 million organic downloads, millions of daily users, numerous industry awards and much love from the community, Readdle aims to solve much bigger problems in tech such as personal assistants and collaborative email management.

The current Readdle portfolio includes Spark, Scanner Pro, PDF Expert, Documents, Calendars 5 and Printer Pro.

Denys has been successfully leading marketing activities and business development at Readdle from day one.

Jacques Frisch

User Acquisition & Retention, Wallapop

Jacques has been working in digital marketing for 10 years, focusing on helping mobile apps to grow for the past 5. He has run user acquisition and retention for various eCommerce, communication and lifestyle apps.

Jacques is currently growing the user base for Wallapop, a mobile marketplace app that helps people to buy and sell nice things nearby.

Patrick Kane

Founder & CEO, Priori Data

Patrick founded Priori Data in 2013 after working for a decade on the consumer side of market data.

As an analyst in the investment banking division at Morgan Stanley in New York City, he analyzed large volumes of data to assist in M&A, IPO, leverage buyouts and debt financing transactions. Later, as a Senior Associate at Vestar Capital Partners, a private equity fund, he relied on data to identify, evaluate and execute private equity investments across the U.S. and Western Europe.

Patrick holds a BA in Political Science and Spanish from Middlebury College in Vermont and an MBA from INSEAD in France.

Florian Plenge

CEO, Skoove

Dr Florian Plenge is the Co-Founder and CEO of Berlin-based startup Skoove, a piano-learning platform that analyses, through a computer’s microphone, whether music students are hitting the right notes. Since its launch in November 2015, Skoove (a product of Microsoft Ventures Berlin accelerator) has provided over 200,000 lessons to consumers learning piano, from beginners to players with existing experience, in 187 countries.

With over 10 years of experience in the music industry, including multiple roles at Native Instruments (a leading manufacturer of software and hardware for music production and DJing), Florian co-founded Skoove with his colleague Stephan Schulz in 2014. The pair identified the need for Skoove by noticing a clear gap in the music education market that was not being met by existing online tuition methods. As CEO, Florian’s personal passion for making things entertaining and easy plays a key role in bringing Skoove’s goal to life – making music education fun, effective and accessible to everyone.

Elena Tsarkova

User Acquisition & Growth Specialist, Wooga

Elena is a User Acquisition & Growth Specialist at Wooga, a Berlin-based developer of casual mobile games. In her role she is in charge of connecting players with high quality mobile games across the company’s portfolio.

Elena holds a Master of Science in Digital Media focused on VR & AR. She also acts as Co-Organizer of “Women Who Go”, a non-profit that provides free programming classes for underrepresented groups in tech.

George Natsvlishvili

ASO Manager, Shpock

George is ASO manager at Shpock, one of the most downloaded classifieds apps across Europe. Launched in 2012, the startup has led the trend of mobile second hand shopping in Germany and Austria before creating a similar impact in the United Kingdom, Italy, Sweden and Norway. Shpock’s mission is to build the best marketplace for the smartphone generation.

With more than 12 years of working experience in different multinational organizations such as the UN, Coca-Cola, Microsoft, Zalando, Nielsen and GFK, George has successfully conceptualized, developed and led marketing & sales initiatives. During his time at Zalando he was involved in ASO projects for several of the company’s apps, leading to significant visibility, conversion rate and installs growth on Google Play/App Store. At Coca-Cola George was running category management projects for the Russian subsidiary, leading to sales growth in modern trade. At Microsoft he was heavily involved with marketing activity optimization of the Russian subsidiary, leading to significant savings.

George is passionate about ASO and believes that it is the present and future of mobile growth.