OUR 2016 SPONSORS & PARTNERS
WE’RE OBLIGED TO PAY HOMAGE TO THE FANTASTIC COMPANIES AND ORGANISATIONS THAT FORMALLY SUPPORT THE EVENT – WE SALUTE EACH ONE OF YOU
Cheetah Ad Platform
Cheetah Ad Platform is Cheetah Mobile’s leading mobile advertising platform that works with the world’s top brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.
Combining the top rated, category-leading Cheetah Mobile apps with a network of 1,000+ select publishers around the world, Cheetah Ad Platform leverages over 1 billion mobile signals to deliver massive, global reach, data fueled intelligence, and brand stewardship – enabling partners to scale their business, engage with consumers, and enjoy optimal return on marketing investment.
Cheetah Mobile is the second largest developer on Google Play, and the third largest on Google Play & Apple’s App Store combined, according to App Annie in June 2015. As of May 2016, Cheetah Mobile has over 651 million mobile MAUs. Its mission-critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experiences speedier, simpler, and safer for users worldwide.
Singular
Singular has built the only unified marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation all in a single application, giving marketers access to unparalleled data granularity. Best of all, getting started with Singular does not require an SDK.
Since its inception in 2014, Singular has tracked and analyzed more than $3 billion in digital marketing spend across industries including commerce, travel, gaming, entertainment and on-demand services.
Singular is backed by General Catalyst, KDWC Ventures, TransLink Capital and Telstra Ventures, and is headquartered in San Francisco, with offices in Europe and the Middle East.
Appscatter
appScatter analyzes the 400+ app stores worldwide servicing more than two billion smartphones & tablets and selects the best performing stores to distribute, market and monetize apps.
appScatter is the only service that automates registration and submissions, consolidates sales reports, and provides hourly rankings from 50 of our top performing stores, thus increasing your installs and revenues.
Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
Trademob
Trademob is one of the leading mobile advertising DSPs. The distinctive feature is the intelligent combination of retargeting of existing users and acquisition of new users. Via the RTA traffic Trademob reaches over a billion users worldwide.
The dynamic retargeting enables advertisers to show their users personalized banners where the last product viewed or similar products are presented. This advertisement feature significantly increases the conversion rate and thus the user-LTV. The new user acquisition product allows advertisers to find users similar to their most active or revenue-generating ones. A big advantage is the possibility to blacklist existing users so that only new potential users are approached. Trademob’s data-driven and smart combination of the retargeting and user acquisition product increases the ROI significantly for both campaign types.
Ravi Kamran founded Trademob in 2010 and the company headquarters is in Berlin. Renowned and large companies like the eBay group (eBay, eBay classifieds, brands4friends, etc.), Delivery Hero, Wooga and HRS are some of their clients.
AppsFlyer
Founded in 2011, AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, ad agencies, and brands to optimize their marketing spend by measuring their campaigns across more than 1000 integrated mobile advertising network partners. As an official Facebook and Twitter Mobile Measurement Partner, AppsFlyer is a one stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI, and retargeting attribution.
A single real-time dashboard, powered by AppsFlyer’s NativeTrackTM, gives users all the tools they need to achieve the biggest return on their marketing dollars, smart deeplinking, and more. The platform currently serves more than 5000 advertisers, measures more than $1 billion in annual mobile ad spend, and drives more than 300 million installs every month. Clients include Samsung, Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan.
ADCOLONY
Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content.
AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings.
AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle and New York.
Criteo
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 11,000 advertisers worldwide and with direct relationships with over 16,000 publishers.
Mobvista
Mobvista specializes in global mobile advertising and overseas game publishing. As an industry leading mobile advertising platform, Mobvista covers users from more than 240 countries and regions, reaching over 10 billion daily impressions through boosting technology innovation and excellent customized service. It also owns a user database covering over 2 billion devices and 3000+ user targeting labels.
Mobvista ranked No.3, following Facebook and Google AdWords, in the Global Android Power Ranking released in 2016 by AppsFlyer, a leading mobile analytics platform. In AppsFlyer’s gaming and non-gaming performance index released in April and October in 2015, it also ranked top third for both. Mobvista was listed on NEEQ in 2015 with a market value of around USD 1 billion.
Mobvista has over 300 employees, with global offices in Hong Kong, Guangzhou, Beijing, San Francisco, New Delhi, and Singapore.
AVAZU
Avazu is a global cross-device performance advertising company with in-house developed AvazuTracking, AvazuPrivateExchange and AvazuDSP platforms. We are a technology-driven company focused on programmatic advertising, behavioral retargeting, audience targeting and RTB – real time bidding. With state-of-the-art technologies and extensive expertise in digital performance advertising we provide clients massively scalable direct-response and ROI-driven campaigning services.
With offices in Shanghai, Beijing, Hong Kong, Amsterdam, Berlin, Tokyo and Brunei, Avazu is collaborating with over 500 of the largest international advertising clients.
Tapad
Tapad is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens.
Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, Minneapolis, San Francisco, Frankfurt, London and Toronto.
TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”
Growfirst
Growfirst is a young app marketing agency based in Munich. With our data driven approach, we support our clients with regard to consultation and implementation of organic growth strategies. Through either workshops or project work, we convey the necessary knowledge to provide your app with sustainable success.
Priori Data
Priori Data is the leading app store intelligence tool for mobile startups. Companies of any size can use Priori’s simple, affordable, and accurate platform to track the performance of their mobile competitors and explore market opportunities across the globe.
Using its proprietary database and algorithms, Priori provides daily app download and revenue data for more than 3 million apps across nearly 60 countries with 2 years of historical data. Thousands of the world’s leading global startups use Priori Data, including Buzzfeed, Clue, Hutch Games, Soundcloud, Runtastic, and Wargaming.
Priori was founded in 2013 in the bustling mobile startup hub of Berlin.
LOCAL ENABLING PARTNER
Mobilbranche
mobilbranche.de is the leading German newsletter for the mobile industry. On a daily basis it covers Mobile Commerce, Mobile Marketing, Mobile Payments, Enterprise Mobility and other topics within mobile. For a free subscription, please write to abo@mobilbranche.de
SUPPORTING ORGANISATIONS
Betahaus
betahaus is a coworking space in Berlin, Hamburg, Sofia and Barcelona.
At betahaus | Berlin you can work from Monday to Friday 8am to 8pm. If you book the 24/7 extra you can even work weekends and during the night. We’ve envisioned a space that functions as a combination of a Vienna-style coffee house, a library, a home office, or a university campus. We combine the best aspects of these locations, and use them to slowly build the idea of betahaus.
Since January 2009, we have been operating in a formerly state-owned space on Prinzessinnenstraße, close to Moritzplatz in the heart of Kreuzberg. Our team consists of highly talented people from different disciplines, such as design, architecture, and more. At betahaus, we seek to implement our own ideas from work and life, as well as to invite other designers to exhibit, test, and further develop their ideas and prototypes in our space. Who knows what may emerge from this flow of ideas…
At betahaus, we offer areas for quiet, concentrated work, as well as plenty of communicative space where you can make a phone call, or simply think aloud. Apart from separate meeting rooms, a large event space, a fablab and our café on the ground floor for relaxed entertainment, we have a co-working space of approximately 1500 square metres. Of course, we provide access to printers, scanners, and free Wi-Fi – all of that should be a given!
The German Startups Association
The German Startups Association was founded in 2012 and is the representative of startups in Germany. Our unique bottom-up approach is reflected in all that we do. Headquartered in Berlin with 11 regional representatives, we are constantly growing. The Association brings together more than 400 startups from various sectors and in all stages and over 50 corporate members and business angels to create synergies between the old and new economies.
It is our aim to advise on legislation and connect founders, startups, and investors to create a broad network within an entrepreneur-friendly environment. By fostering these relationships, the German Startups Association builds bridges between global startup hubs, nations and continents. We undertake research both on a national and international level to create much needed evidence for the importance of startups and foster active international exchanges with startup tours to New York, Tel Aviv and Silicon Valley.
hub:raum
hub:raum is the incubator of Deutsche Telekom. It invests in early stage startups, backs them with co-working-space and mentoring, and helps them to find the right business partners within Deutsche Telekom.
MEF
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.
The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
Established in 2000 and headquartered in the UK, MEF has chapters across Africa, Asia, Europe, the Middle East, and Latin and North America.
TECH BERLIN
TechBerlin is where the startup community shares news, events and resources. We believe that entrepreneurship is a force for good, and that a thriving startup community is essential to nurturing entrepreneurship. Communities are created by groups of people sharing experiences, knowledge and conversing with one another, and we are here to support this in the Berlin startup scene.
WOMEN IN WIRELESS
The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space.
Women in Wireless was created by a small group of female business leaders who consistently found themselves sharing ideas and strategies amongst a sea of men at tech conferences.
Today the group has 12,000+ members, consisting of entrepeneurs, senior executives, and those in junior levels looking to accelerate their advancement.
Our members represent mobile companies and initiatives primarily in the following industry segments: Brands, Agencies, Mobile Carriers, Publishers/Media Companies, Marketing/Ad Tech Providers, and Startups/Mobile Applications.
Email us at info@womeninwireless.org to find out how to get involved!
PR PARTNER
Big Ideas Machine
Big Ideas Machine is a PR and marketing agency that loves tech.
In the new world of apps, iPads and social media, the old media world has been turned on its head. So if the rules of the game are changing, you need an agency that is ready for the new world – not stuck in the old.
The future of PR is no longer just about media contacts. Instead, we believe that PR needs to blend the strengths of good media relations with content marketing, events, and a whole mixture of digital and offline communications. We have created Big Ideas Machine to deliver a new kind of PR and marketing for our clients.
Big Ideas Machine’s founders are James Kaye and John Ozimek – both veterans of the UK mobile technology industry. John has spent the past decade working with mobile, tech and games companies, from ARM, IBM and Qualcomm to ad-tech and wearables start-ups. John was one of the founding team members of mobile gaming pioneer Glu Mobile.
James has over 12 years of B2B and B2C marketing experience in the mobile industry with Orange, BT and Muzicall, including several years at global mobile content publisher Hands-On Mobile.
RESEARCH PARTNER
VISIONMOBILE
VisionMobile is the leading research company in the app economy, tracking mobile & IoT developer trends via the largest, most comprehensive developer surveys worldwide.
Developer Economics is VisionMobile’s flagship research program, tracking mobile and IoT developer trends via the largest, most global app developer surveys, conducted every six months. Our semi-annual surveys reach up to more than 10,000 app developers in over 137 countries and engage developers across all regions, platforms, and developer segments. We offer clients the opportunity to conduct their own research or dip into our huge pool of developer data and do custom data slicing via our Databoard service.
MEDIA PARTNERS
App Masters
App Masters is the place where admired app entrepreneurs from companies like Shazam, Yahoo! Weather and Tweetbot share their failure and success stories.
Berlin Valley
The leading startup magazine for entrepreneurs and decision-makers, Berlin Valley presents all the protagonists, financings, statistics, background reports and numerous exclusive interviews with the stars of the scene.
The monthly magazine is well on its way to becoming a required must-read for startup entrepreneurs and innovation managers across Germany.
Business of Apps
Business of Apps is the hub for app industry insights for app business professionals. We cover all the latest news on app deals and investments and aggregate the latest mobile and app user research and data. Use our downloads section to find the latest whitepapers, presentations and eBooks. Watch videos of the latest conference presentations, tutorials and webinars and plan your schedule with our comprehensive events calendar.
F6S
F6S is the network for founders with the highest-ranked startup programs globally, over 5,700 startup orgs, 110,000 startups, and more than 1,000 deals.
Thousands of F6S’ers a day apply to accelerators, pitch investment funds, post or apply for jobs, get free deals, and grow.
The F6S name comes shortening the six letters in ‘FOUNDERS’ between F and S to F6S. We’re all about tech, getting stuff done, and growing.
FUTUREBIZ
Futurebiz has been reporting on digital and social media since 2009. With over 8,000 readers daily, we are one of the leading business blogs on digital marketing and social media in Germany. Our readers are marketing and brand managers as well as service providers, experts and employees of agencies.
The Hundert
The Hundert aims to connect anyone and everyone interested, invested or involved in the Berlin startup ecosystem. The vision has always been to produce a freely distributed high quality magazine – both in content and production – that makes the inner workings of this environment accessible and approachable.
mobyaffiliates
mobyaffiliates covers mobile advertising and app marketing news and provides directories, resources and data for an audience of mobile marketers, media buyers, mobile ad tech players and app publishers. It hosts a comprehensive open directory of over 500 mobile advertising networks, platforms, exchanges and agencies.
Silicon Allee
Silicon Allee began in 2011 as a monthly meet up for startups to connect and share ideas, and has since become synonymous with Berlin’s tech ecosystem as its community-driven voice. In 2016, Silicon Allee joined Factory to build a space in the heart of Berlin for the city’s startup community to work, live, connect and grow.
Silicon Allee’s mission remains unchanged: to be the best place – online and offline – to experience the Berlin tech scene, and to provide Berlin startups with the resources, networks and voice to gain meaningful international exposure.