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Russell Buckley

Partner, Kindred Capital

Russell Buckley is a Partner with Kindred Capital, the early stage venture investor, based in London and Chairman of Touch Surgery and Tapdaq. He is a previous Global Chairman of the Mobile Marketing Association and was an active Angel Investor in over 40 companies (via Ballpark Ventures). Russell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob soon after its launch, joining as its first employee in 2006. His remit was to launch AdMob into the EMEA market and four years later, AdMob was sold to Google for $750m.

Saleha Riaz

Reporter, Mobile World Live

Saleha Riaz works at Mobile World Live, where she creates news content, blogs and video interviews on all topics related to the mobile industry, but with a particular focus on apps. She has previously been on the judge’s panel for the GSMA Glomo Awards.

Ian Fogg

Senior Director, Mobile & Telecoms, IHS Technology

Mr. Ian Fogg is Senior Director and head of the Mobile and Telecoms team for IHS Technology.

He directs research, consulting, analysis and forecasting of the mobile and telecoms market. In mobile, IHS delivers strategic insights for media firms, device makers, operators, equipment vendors and other companies that are refining their mobile strategies. He has delivered custom consultancy and presentations for global companies headquartered in Europe, North America and Asia, covering ideation, roadmap validation, market sizing, disruptive strategy and competitor analysis, among other areas. Mr. Fogg is widely quoted on mobile, personal technology, mobile strategies and media in both industry trade publications and in leading media outlets, such as the BBC, CNN, Financial Times, The Guardian, The Sunday Times, The Telegraph and Reuters.com. Also, he is an energetic, thought-provoking conference speaker. Prior to becoming an analyst, he worked for a number of companies in mobile, as a product marketing manager at mobile operator 3 and as a producer that helped launch the interactive TV service at Cable & Wireless, now VirginMedia. He also was in the marketing department of the innovative mobile device maker Psion. Mr. Fogg holds a Master of Arts (Hons.) from the University of St Andrews, U.K.​

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove

Peggy Anne Salz is the Lead Analyst and Founder of MobileGroove, providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

She has written 9 books about mobile, including The Everything Guide To Mobile Apps (published by F+W).

Raphael Heiner

Head of Mobile, PwC Germany

Raphael is an app enthusiast, principal within PwC’s Customer Practice and Head of Mobile PwC Germany. Raphael has 2o+ years of professional consulting experience in the area of digital, mobile and customer centric strategy & transformation. He consults FT500 and middle market clients in all aspects with regard to CX/UX strategy, marketing, sales, service and related IT enablement. Raphael earned master degrees in law and business administration/economics and accredited lawyer and certified treasurer. Raphael has served as a judge on various digital/mobile summits.

Alex Jubien

Founder, ThinkMobile


A pioneer of mobile app development, Alex Jubien started his career as a mobile developer in 2003. He then moved to product and management roles, and became Head of Mobile at Deezer (main competitor of Spotify) and Viadeo (main competitor of LinkedIn). The apps of these services are used daily by millions of users worldwide.

Alex is now the founder of ThinkMobile, a mobile strategy consultancy. He’s also a speaker, lecturer, trainer, startup coach and startup advisor.

Vanessa Estorach

Founder & CEO,


Vanessa Estorach is the founder of mobile marketing agency e-growing. She is an entrepreneur and tech lover, always looking on the marketing side of IT.

Building on many years of experience in marketing and digital strategy, Vanessa is now specialising in mobile acquisition, mobile retention and app growth hacking.

Vanessa also co-founded the Women in Mobile initiative in order to create a networking space where the best and brightest international women in mobile can meet and exchange ideas on how to shape the future of mobile apps.

Andreas Constantinou

CEO & Founder at /data

As Director and Founder, Andreas oversees the growth and strategy at VisionMobile. He has been working on the mobile industry since 2000, helping take the very first smartphones to market. Since then he’s worked with the top brand names in the mobile industry including Microsoft, Intel, Google, Mozilla, Amazon and AT&T. Over the past ten years, Andreas has grown VisionMobile into the leading analyst firm in the developer economy, with a client base and reputation that out-rivals companies many times the size.

In his academic life, Andreas is an Adjunct Professor at Lund University, Sweden, where he teaches Internet Business Models, and an Adjunct Professor at the Athens University of Economics and Business where he teaches Entrepreneurship. Andreas holds a Ph.D. in Image & Video Compression from the University of Bristol, UK.

Prior to founding VisionMobile, Andreas spent 3 years at Orange Labs division, including serving as a technology lead for the Orange-Microsoft relationship. He is passionate about mapping the trends that will shape how people communicate, work and play.

Gen Ashley

Director, Women Who Code London


Gen is the Director of Women Who Code London and is a very active leader in the Tech community in London. Aside from her involvement with Women Who Code she is a Lead for Google Women Techmakers, NASA Space Apps Challenge and Twitter Developer Community London. She is also part of the leadership committee for Ada’s List (a network for women in technology). She is co-organiser of COED:CODE, OpenTechSchool London and London Game Developers. She was the Head of Developer Outreach at Skills Matter and a former VP / Business Development Manager / Project Manager at Citigroup. In 2016 Gen helped lead Anita Borg Institute London and was actively instrumental in delivering the very first 1-Day Grace Hopper Conference in Europe which was held in London.

Alfonso Marone

Managing Director, Point79

Alfonso Marone is a Senior Executive with Fortune-50 and FTSE-250 operating experience in the global Media, Communications and Technology sectors.

Alfonso specialises in shaping, running and delivering complex value creation programmes based on strategic M&A, digital innovation, revenue development, operational improvement and international expansion.

Over the past 20 years, he has tackled strategic and operational issues in mobile, entertainment and digital media, B2B information & data, events, and fintech.

He has led cross-border business development and investment programmes across the US, UK, Europe, Australia, India, Latam and Africa markets.

Alfonso has appeared frequently on the international media, including CNBC (Money Program, Squawk Box), the BBC (World, News 24, Radio 4) and the Financial Times.

Helen Keegan

Founder, Heroes of Mobile


A retail and marcomms professional with over 20 years experience, Helen has specialised in mobile for more than 10 years and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer.

Today, Helen is a specialist consultant in mobile marketing, advertising and media working on a wide variety of projects including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients including NewsCorp, Teletext, The English National Opera, Dagen, Egmont, BBC and Vodafone to name but a few. She also advises mobile start-ups on their business strategy and marketing efforts and helps mobile network operators and handset manufacturers with their developer relations programmes.

Helen keeps busy running events and initiatives in the mobile and media sectors including the Heroes of the Mobile Fringe Festival, Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards. She runs the popular mobile networking event, Swedish Beers (http://www.swedishbeers.org) in London, San Francisco and Barcelona. Helen is invited to speak at many conferences and events both in the UK and abroad and she is a regular judge for the Meffys and the Mobile Marketing Magazine Awards. She has a regular column in Mobile Marketing Magazine and when she has time, she blogs about mobile marketing at http://www.technokitten.com and tweets regularly at http://twitter.com/technokitten.

Guillermo Escofet

Principal Analyst

A retail and marcomms professional with over 20 years experience, Helen has specialised in mobile for more than 10 years and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer.

London-based Principal Ovum Analyst Guillermo Escofet tracks the global mobile media market, with a special interest in telco-OTT partnerships, mobile advertising and telco digital services strategies.
Guillermo brings 14 years’ experience into his work in analysing the global mobile media sector.

He joined Ovum in 2014, and has provided expertise to our clients in the areas of mobile payments, advertising, and network APIs.

Prior to becoming an analyst, Guillermo had a successful career in business and current affairs journalism. He previously positions as a newspaper reporter in Central America and as a foreign correspondent in Mexico City.

Jasmine Yuen

Product Manager, Telenor

Product manager extremely passionate about building products and services that truly solve customers’ problems. I have cross-functional experience in developing content, marketing and product management, and I apply a data-driven, customer-centric approach to everything I do. Experienced in rolling out products globally and working in multicultural environments.

Axel Hoehnke

Co-Founder and Managing Partner, Sembassy.com

Axel is the Co-Founder and Managing Partner with Sembassy.com, a boutique go-to-market advisor, based in Hamburg. His most recent role was CBDO with RadioOpt, which was successfully sold to Vodafone Group in 2017.

Before that, Axel has established the German business for several adtech and mobile startups from Finland, Israel, and the US, among them Smaato, AtlasSolutions, Microsoft Advertising.

Axel co-founded MobileMonday in Germany and co-hosted 100+ events in Berlin, Duesseldorf, Frankfurt, Hamburg and Munichsince 2008.

He earned a masters degree in business administration, innovation management and started his career at Mars, Bertelsmann and Thomson Multimedia.