WORKSHOP ROOM 1 AGENDA

  

APP STORE OPTIMIZATION ZONE

 



10.20 – 11.00

How to Make Money with ASO

— How to choose a profitable niche for the app
— How to build a complete infrastructure for your app (analytics, monetization, communication, SDKs, MBaaS)
— How to market your app with ASO + growth hacks
— Monetization and tracking

 

Daniel Peris

CEO & Co-Founder, TheTool

Katerina Zolotareva

Marketing & Customer Success, TheTool



11.30 – 12.10

Case Study: Data-driven App Store Optimization

— Using Google Play acquisition report and App Analytics data for ASO
— Enriching understanding of Browse and Search installs, and where on the app stores they’re coming from
— Learning from diverse mobile games with millions of downloads to find keyword best practices
— Applying all of the above for actionable search optimization tactics

Wolfgang Peters

Head of Performance Marketing, Flaregames



12.20 – 13.00

App Store Marketing: how to conquer this new frontier

— Picking the right keywords to target
— Managing your bidding strategy to deliver ROI
— Case studies of successful apps

Rory Mudie

CEO, Redbox Mobile



14.00 – 14.40

Driving sustainable installs in the stores with the conversion optimization loop

— Optimize your processes for testing assets in the stores
— Understand how to conduct research, hypothesize, create and test assets
— Implement other useful techniques for increasing your app’s conversion

Aude Boscher

Senior ASO Consultant, Phiture

Stuart Miller

Lead Growth Designer, Phiture




14.50 – 15.30

10 practical tips for keyword optimization you can apply right now!

Agata Jajszczyk

App Store Optimization Manager, Babbel

Marie-Laure Cruyt

Head of Product, AppTweak



16.00 – 16.40

Panel: App Store Marketing 2019 – What’s the Future of ASO?

George Natsvlishvili

App Growth Manager, Shpock (MODERATOR)

Ryan Kelley

Business Development – EMEA, Gummicube

Charo Paredes Ortiz

Global Head of Organic Acquisition – ASO & SEO, DOCOMO Digital

Ilia Kukharev

ASO & Localization Expert, Aviasales

MARIE-LAURE CRUYT

HEAD OF PRODUCT, APPTWEAK


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