GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia.

With a deep domain expertise in the Consumer Subscription Software (CSS) sector, GP Bullhound is the first investment bank with CSS focus, consistently serving as a contributor and guide to the CSS ecosystem and entrepreneurs.

GP Bullhound’s CSS team leverages decades of collective experience, proprietary intelligence, deep industry relationships, and leading data sources to identify and communicate what you need to know to stay ahead of the curve. Our CSS practice is led by our San Francisco-based Partner, Eric Crowley, who has 10+ years of investment banking and private equity experience.

GP Bullhound continues to lead in the CSS sector from both an advisory and investment perspective having acted as exclusive financial advisor to AllTrails, Pinkbike, RealVNC and Busuu as well as an investor in Spotify, Revolut and Discord.



Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Over 75,000 apps have selected Branch, including Adobe, BuzzFeed, Yelp, OfferUp, and more.



Launched in 2020 as the brainchild of three award-winning developers, Purchasely is designed to make In-App Subscription maximization easy and simple.

Purchasely’s intuitive and powerful no-code Paywall Builder removes all technical barriers from the entire development-to-delivery process, allowing In-App Subscription businesses to focus on what matters: growth and product.

Purchasely empowers ANYONE to build and iterate native paywalls using templates inspired by winning subscription apps (e.g. Tinder, Blinkist and The New York Times), manage and personalize subscription flows, run price and UI A/B tests with higher velocity, enable multiple languages, leverage real-time data to grasp every single upsell and retention opportunity, test placements, and so much more without app re-releasing.

The device and OS agnostic platform is compliant with mobile and TV ecosystems on iOS, Android, Huawei and Amazon devices.



Airbridge is a universal attribution measurement solution featuring incrementality and helping brands measure true marketing effectiveness across web and mobile.



OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful and easy-to-use omnichannel platform enables 1M+ businesses to deliver over 10B+ messages daily. Powered by superior architecture, OneSignal is designed to scale with your business to deliver messages quickly and reliably.



Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers and game developers scale revenue growth with solutions to market and monetize mobile apps.

With a suite of solutions including Vungle, JetFuel and GameRefinery, Liftoff supports over 6,600 mobile businesses across 74 countries, including gaming, social, finance, ecommerce, entertainment and more. Liftoff is proud to be a long-term partner to leading advertisers and app publishers since 2012. Headquartered in Redwood City, CA, Liftoff has a growing global presence with offices around the world.



CleverTap is the World’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai.



Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

Adjust is a subsidiary of AppLovin, a leading marketing software platform providing developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.



MoEngage is an insights-led customer engagement platform, trusted by more than 1000 global consumer brands such as McAfee, Domino’s, Nestle, Deutsche Telekom, Travelodge and more. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 900 million users every month.



Remerge helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Our strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. By developing advanced methodologies and practicing transparent communication, we refine the science of app marketing.