Europe’s Most Loved App Event

App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

Enjoy a 5* experience at the iconic Hotel Adlon and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.

Join us



500+

Attendees

50+

Speakers

6

Content stages



Covering the key themes driving app growth in 2025

APS Berlin

Embedding AI in App Marketing

Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.

APS Berlin

World Class Retention

Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.

APS Berlin

Product-driven Growth

Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.



APS Berlin

User Acquisition 2.0

Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.

APS Berlin

Revenue Growth

Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).

APS Berlin

Channel Diversification

Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.


Learn how to grow and scale apps

User Acquisition:

AdAttributionKit & Privacy Sandbox

The Web2App funnel

Marketing Mix Modeling

Incrementality and attribution

ASO & ASA

Creatives

Retention:

Onboarding flows

Personalization

Process automation

User journey optimization

CRM tactics (in-app messaging, push)

Avoiding churn

Product:

Product-led growth

UX & design

User research & customer feedback

Feature marketing

Product a/b testing

User analytics

Revenue:

Business models

Pricing strategies

Subscriptions & IAPs

Paywall optimization

Maximizing LTV

Ad monetization

APS Berlin

Bringing together app growth professionals

Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.

Get tickets

Learn the latest app growth strategies

Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.

View agenda

APP Growth
App Networking

Make authentic connections

Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.

Check out networking experiences

Connect with app platforms and agencies

The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.

Explore exhibition

Marketplace



2025 Partners

Our Media Platform


Want to sponsor?

Top apps and brands attend APS Berlin



Request Attendee Sample


Are you ready for the new era of app growth?

 

App marketers and product leaders ❤️ our events


Marina Mazein
Product Owner
Breuninger

“I really enjoyed the honest deep dive insights and the high-quality speakers.”


Rodolphe Helderwerdt
Head of Marketing
Tandem

“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”


Cayle McNamara
Head of Marketing
KptnCook

“If you work in the mobile app industry and you want to discuss trends, best practices, success stories, network, learn and have fun. RUN, don’t walk to buy tickets for the next event!”

 

 

Photos from previous events:

1
2
3
4
5
6
7
8
9
10
11
12

Get involved