2 rooms of cutting edge app marketing contentCONFERENCE AGENDA WORKSHOPS
WEDNESDAY, 30 NOVEMBER 2016
HOTEL ADLON KEMPINSKI, BRANDENBURG GATE, BERLIN, GERMANY
8.00
REGISTRATION, BREAKFAST SNACKS & BEVERAGES
WHERE IS APP MARKETING HEADING?
USER ACQUISITION AT SCALE
09.45 – 10.00
7 things we learned as a big brand launching an app into a crowded market
What types of traffic deliver the best CPI (and loyal users)
Finding the right partners
Setting up tracking and analysing the data
Kristina Wunderer
Senior Marketing Manager for TopApps and Mega-Deal, Deutsche Telekom
10.15 – 10.30
ROUNDTABLE DISCUSSIONS
10.30 – 11.00
PANEL DISCUSSION: The future of mobile user acquisition: Real talk, no bullsh*t
Sis Timberg
Director of Publishers, Avazu (Moderator)
Andre Kempe
Performance Marketing Lead, Fleek
Clara Scheurenbrand
Director of Sales – DACH, AppsFlyer
Tamara Ziegler
MOBILE APPS MARKETING MANAGER, STYLIGHT
Robert Kelly
Business Development Director – Europe, Mobvista
DATA-DRIVEN APP MARKETING
11.45 – 12.00
Using data to optimise your app marketing funnel
Analysing the entire user journey: acquisition, onboarding, retention, monetisation
How to set up a process that can be used by all functions throughout the company
What tools to use for which stage of the user journey
Marina Guz
Growth Lead, Mimi Hearing Technologies
12.00 – 12.15
Turn Data Overload Into Your Competitive Advantage
Navigating the constant inflow of data from channels, tools and services
How to apply data constructively to improve your app marketing
Rapid fire learnings to enable you to manage and benefit from data
Julian Schroll
General Manager EMEA, Singular
12.30 – 12.45
Dynamic user acquisition and retargeting
Show your most popular products inside creatives based on age, gender, location, income and interest
Increase activity and conversions of existing users
Case study with Delivery Hero demonstrating massive increase in ROI, orders and revenue
Ravi Kamran
Founder & CEO, Trademob
13.00 – 13.15
#GOLIVE: TWITTER IS YOUR LIVE CONNECTION TO CULTURE, YOUR LIVE CONNECTION TO THE WORLD
Reaching A Live, Premium Mobile Audience On Twitter
Twitter’s Marketing Solutions For Mobile Apps, Start-Ups & Brands
Case Studies From Twitter’s Top Mobile Partners
Ross Sheil
Head Of EMEA Mobile, Twitter
NEW APPROACHES TO MOBILE GROWTH
14.15 – 14.45
PANEL DISCUSSION: How to break through in the app market using alternative approaches
Andrew French
General Manager EMEA, AdColony (moderator)
Maxim Nitsche
Co-Founder & CEO, MATH 42
Ewa Stochlinska
Senior Business Development Manager, HolidayPirates
DENYS ZHADANOV
VP OF MARKETING, READDLE
15.15 – 15.30
How to market user generated content for mobile acquisition
How to acquire user generated content
How to develop user generated content
How to optimise user generated content for acquisition
Dennis Werner
Growth Manager, Wunder Carpool
Jared Beekhuyzen
Video and Storytelling Manager, Wunder Carpool
15.30 – 15.45
People Centric Marketing
Criteo predicts the big trends in e-commerce over the next ten years
A combination of new technology and a new consumer mind set means marketers will need to adapt to change
Exploring the Criteo mobile commerce report and the importance of cross device campaigns
Steven Chard
Commercial Director EMEA Mobile, Criteo
THE RUSH HOUR – HANDS-ON APP MARKETING
16.30 – 16.45
What video ads mean for your strategy: Why content becomes the key in the mobile industry
Why content is and will remain the highest value proposition of the mobile industry
The movement from TV to mobile and how video advertisements should be taking centre stage
Let’s talk about “Musers”, social and how musical.ly is a case in point
Elena Kutsopal
Senior Sales Director EMEA, Cheetah Mobile
16.45 – 17.15
PANEL DISCUSSION: App Store Optimisation LIVE!
RICHARD BUETTNER
MANAGING DIRECTOR & FOUNDER, APP MARKETING AGENTUR (moderator)
Ekaterina Petrakova
ASO Manager, Rocket Internet
Moritz Daan
Partner & Co-Founder, Phiture
ADELINE LEE
DIRECTOR OF PRODUCT, CLUE
JAMES EGGLESTON
CTO, APPSCATTER
17.15 – 18.00
COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ
With Thousands Of Dollars Worth Of App Store Intelligence To Be Won, This Session Will Test Your Knowledge Of The App Economy While You Sip On Hand-Made Cocktails. What A Way To Finish The Day!
Anders Lykke
Head of Sales & Developer Relations, Priori Data
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