WORKSHOP ROOM 2 AGENDA

  

APP ? ENGAGEMENT ? ZONE

  

  



9.30 – 10.10

HOW TO INCREASE YOUR APP USER ENGAGEMENT

— Increasing engagement for social apps
— Increasing engagement for eCommerce apps
— Managing product and features

KEN VERMEILLE

FOUNDER & CEO, VERMILLION SKY



10.20 – 11.00

QUICK WINS TO TAKE YOUR PUSH NOTIFICATION STRATEGY TO THE NEXT LEVEL

— Delivery reliability challenges explained
— Push notification funnel & metrics that matter
— Edge computing – unlocking control of the delivery moment, and its
impact on engagement
— Best practices from around the world

DAVID SHACKLETON

CEO, OPENBACK

  

APP ADVERTISING ZONE

  



11.30 – 12.10

The 5 Step Process to Thoughtfully Growing your Mobile App Business

— Understanding the importance of measuring app retention and how to improve it
— How to establish the right app KPIs and how to use them to inform your marketing campaigns
— Best practices for promoting app acquisition and engagement across both paid and organic channels

JONATHAN PELOSI

HEAD OF INDUSTRY, MOBILE APPS, AMERICAS, GOOGLE



12.20 – 13.00

De-Mystifying Reddit for Performance App Marketers

— Overview of new performance products for app growth: App Install, CPC bidding, advanced targeting, etc.
— Reddit Ads Dashboard walk-through
— Tips & tricks for success on Reddit

Ashleigh Rankin

Brand Partnerships – Performance, Reddit



14.00 – 14.40

HOW TO WIN ON SNAPCHAT

— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat

Leah Rudman

Product Strategy, Snap



14.50 – 15.30

PANEL: NAVIGATING THE PROGRAMMATIC GROWTH OPPORTUNITY FOR APPS

— Understanding the mobile programmatic space
— Strategies for testing new partners
— Do’s and Don’ts when adopting programmatic inventory for mobile growth

David Maciel

Senior Account Executive, Aarki (moderator)

Yonatan Ellert

Director of Growth, DraftKings

Dhiyay Chohan

Global Head of Programmatic, M&C Saatchi Performance

David Leviev

VP – Programmatic Product Development, timehop

Rockford Yapp

Growth Marketing Director, Tilting Point



16.00 – 16.30

How to scale your app

— Lessons learned building a portfolio of apps
— How to get ROI on user acquisition spend
— Growth hacks and tactics for rapid growth

Arsen Pereymer

Founder & Managing Partner, Appument Ventures