The App Growth Awards are the barometer for the global app growth and marketing ecosystem.
Launched in 2017 by the team behind App Promotion Summit and Business of Apps, the awards were the first to recognise industry innovation and success and drew hundreds of submissions from around the world.
2024 Winners
User Acquisition Campaign
Open to entries for any app UA campaign that has provided excellent results in terms of user growth.
Finalists
Rethinking the Customer Journey – Webrepublic
The F*** Club – Twigeo
Unlocking Success with Media Buying – Tappx & Cooltra
Driving Member Acquisition – Apadmi & Co-op
Inspiring Path from Goals to the Winning Plan – Mobupps
Winner: Tappx & Cooltra – Unlocking Success with Media Buying
Retention Campaign
Open to entries for any app retention campaign or case study that has effectively improved user retention.
Finalists
Starter Kit for Success – Lifesum
In App Events – Burger King Brazil & Jampp
Kuda
Big Huge Games & RevX
Crea & madduck
Winner: Kuda
App Store Marketing Campaign
This award is open for entries for campaigns delivering a significant improvement in engagement and retention for an app.
Finalists
Veezu & Redbox Mobile
ConsultMyApp & Macy’s
Ecosia x Replug
yellowHEAD – Scaling made Simple
Frank Energie & Wuzzon
Winner: ConsultMyApp & Macy’s
Revenue Optimization Campaign
Open to app campaigns delivering revenue growth from subscriptions, IAPs or ad revenue.
Finalists
Taimi’s Strategic Feature Substitution
Crea & madduck
Mindset & Conversion Rate Store
Smadex’s Data Driven Revenue Growth
Blinkist Embracing Local Moments
Winner: Crea & madduck
Social & Influencer Campaign
Open for entries that demonstrate outstanding results in the field of social media and influencer marketing for apps.
Finalists
FaceYogi’s Social Media Triumph
Aix’s X InstantWin Campaign for Mafia 42
Taimi – Boosting Revenue with Strategic Feature Substitution
Unlocking Growth in Hard-to-Reach Markets by Ramped
heyroom – find roommates who share your vibe
Winner: Ramped – Unlocking Growth in Hard-to-Reach Markets
Finance App Campaign
Recognising excellence within the fintech, payments, crypto or banking app marketing campaigns.
Finalists
Curve & Incubeta
ANNA & Growthcurve – Unleash your Business Side
Mining Success: AdQuantum’s Transformative Impact on GoMining
Pockit & Addesu
Exness Go & Persona.ly
Winner: AdQuantum’s Transformative Impact on GoMining
Mobile Games Campaign
Open to entries from campaigns that have demonstrated outstanding results within the mobile games space.
Finalists
Papaya & Smadex
Global Walk Cup 2024 – WeWard
Wargaming & SplitMetrics
Grand Summoners & Persona.ly
Winner: WeWard – Global Walk Cup 2024
Education App Campaign
This award is for any app campaign that can demonstrate outstanding results within the education and learning space.
Finalists
Splash Impact – UA Campaign
Replace Doomscrolling with Microlearning – Headway
Achieving High-Impact User Growth in Core Markets -Babbel & Thing02
Winner: Achieving High-Impact User Growth in Core Markets – Babbel & Thing02
Entertainment App Campaign
Awarded for showing excellence within the sports, media, publishing and wider entertainment app sectors.
Finalists
HubX & UGC Ninja – Becoming Number 1 on TikTok
Shahid & Tappx
Wavve & Persona.ly
Disney & Creative Clicks – Winning the UA Game
Winner: HubX & UGC Ninja – Becoming Number 1 on TikTok2
Health & Fitness App Campaign
This award is for app marketing and growth campaigns within the health and fitness app space.
Finalists
Flo Health & Ramped’s Breakthrough in Brazil
DocMorris’ Fully Digitalised Redemption Process
BetterMe Mental Health App
WeWard’s Global Walk Cup 2024
Lifesum’s Starter Kit for Success
Adidas Running – New onboarding series for beginner runners activation
Winner: DocMorris’ Fully Digitalised Redemption Process
App Growth Innovation
Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.
Finalists
Purchasely’s Funnel Optimization in No Code
Xeropan: The effective and fun way for the committed to learn a language
AppsFlyer’s Innovative Drive
Headway’s Empathy-Based Onboarding
PressPlay — Phiture’s AI Agent for App Store Testing
Winner: Purchasely’s Funnel Optimization in No Code
Fastest Growing App
Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.
Finalists
Localboss
Wave AI
Tappz
WeWard
Zumba
Winner: Localboss
Growth Team of the Year
Open for entries from brands, app developers, publishers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.
Finalists
Mimo’s Marketing Team
ChatOn User Acquisition Team
Zigzag Puppy Coach
Yodel Mobile Team
StillFront Marketing Hub
Winner: Zigzag Puppy Coach
App Marketer of the Year
This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.
Finalists
Sergi Rodriguez, Bumble
Allen Park, aix
Nathan Hudson, Perceptycs
James Ventris – ConsultMyApp
Ekaterina Gamsriegler, Mimo
Winner: Nathan Hudson, Perceptycs
UA Manager of the Year
Awarded to an individual working on user acquisition for an app brand, start up or agency that has illustrated exceptional results.
Finalists
David Vargas, SplitMetrics
Antonio Gomez, Admiral Media
Marcus Burke, SKAN Consultant
Winner: David Vargas, SplitMetrics
App Marketing Platform of the Year
Recognising the most innovative, effective and successful platform in driving app marketing success.
Finalists
CleverTap
OneSignal
Appier
MobileAction
Adapty
Winner: Appier
App Marketing Agency of the Year
Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.
Finalists
ShyftUp
Yodel Mobile
AppAgent
Creative Clicks
Tatam
Winner: Yodel Mobile
Outstanding Contribution
This award is presented to an individual who has made a significant impact on the app industry and will be announced on the night.
Winner: Moritz Daan
2024 Judges
Past Winners
Supporting Organisations
Frequently Asked Questions
The awards are judged by our independent panel of international judges. Many of the judges are independent analysts. Judges only judge categories where they have no conflict of interest or current activity. They rank each entry using an online judging platform based on the submission provided. The winners and finalists are ranked based on these scores.
The awards are open to entries from apps, agencies and service providers/ platforms depending on the specific award – there is something for everyone.
No. We will only share the entry with the judges assigned to the category. However, if there is highly confidential data you should not include this.
You must submit your entry by midnight on Friday 27th September 2024.
It’s completely free to enter.
You can enter multiple categories up to a maximum of 3 entries per company (if there is a distinct difference between entries) but you can only have one entry per category.
You will receive a physical award and some amazing photos of you at the award ceremony, as well as digital badges and the right to describe yourself as an app growth award winner.
No – we want you in the room to collect your award, so all shortlisted finalists will receive one free ticket to the App Growth Awards Reception in the evening. Additional tickets can be purchased on top of this. Award tickets do not include access to the App Promotion Summit Berlin conference during the day, but again, you can purchase these separately..
The App Growth Awards 2024 winners will be announced at App Promotion Summit Berlin on Thursday 5th December 2024.
We have a number of opportunities around the awards for partners. To find out more please send us an email to andrew@apppromotionsummit.com
All of the T&Cs are at the bottom of this page.
Terms & conditions, and the official rules of entry:
1. An entry is defined as a written submission proposing a product, service, app, platform or initiative for one award category.
2. The deadline for entries is Friday 27th September 2024. Submissions must be received before 11:59PM (GMT) on this date to be eligible for entry.
3. Any entry may be withdrawn up until 11.59pm on Friday 27th September 2024 (the closing date) upon written request to the organisers. Entries may also be self-edited up until the 11.59pm on the closing date.
4. The awards are open to any business or project that has commercially launched, been redeveloped or shown substantial innovation / measurable progress during the awards period, which runs from Saturday 1st January 2024 to Friday 27th September 2024.
5. Entrants are strongly encouraged to submit joint entries with partner companies where applications, products, projects or services have been jointly developed and/or launched (i.e. a retailer jointly submitting with their mobile agency/apps developer)
6. Entries will be judged solely on the information provided via the online entry form (including video demos provided in support of the entry). Please do not send any additional supporting materials, as this will not be considered (e.g. documents/presentations)
7. All entrants are required to upload a visual demonstration of the company’s product, service or application. We ask that you send links to videos that have been uploaded to an existing online channel, such as YouTube or Vimeo. Please ensure any website access details, usernames and passwords needed for judging are supplied, that they work, and that they will continue to work until the Awards Ceremony.
8. The App Growth Awards reserves the right to use submitted footage for introducing short-listed companies during its awards ceremony (PLEASE NOTE we will request additional video footage from all finalists).
9. The App Growth Awards organisers reserve the right to refuse any entry at the company’s discretion. They also reserve the right to move an entry into a different category if deemed more suitable in both instances, the entrant would be notified.
10. By entering the App Growth Awards, companies are expressly authorizing the organiser of the App Growth Awards to use the specific text and visual materials submitted for the purposes of promoting the industry in presentations, reports for publication, website and media activities as well as other forms of promotions/publicity materials.
11. The judges’ decisions are final and there will be no further correspondence in this regard. Details of the judging panel sessions will not be disclosed.
12. The winners will be announced at an awards ceremony in-person on Thursday 30th November 2023.