WORKSHOP ROOM 2 AGENDA
APP ENGAGEMENT ZONE
10.20 – 11.00
QUICK WINS TO TAKE YOUR PUSH NOTIFICATION STRATEGY TO THE NEXT LEVEL
— Delivery reliability challenges explained
— Push notification funnel & metrics that matter
— Edge computing – unlocking control of the delivery moment, and its
impact on engagement
— Best practices from around the world
DAVID SHACKLETON
CEO, OPENBACK
APP ADVERTISING ZONE
11.30 – 12.10
The 5 Step Process to Thoughtfully Growing your Mobile App Business
— Understanding the importance of measuring app retention and how to improve it
— How to establish the right app KPIs and how to use them to inform your marketing campaigns
— Best practices for promoting app acquisition and engagement across both paid and organic channels
JONATHAN PELOSI
HEAD OF INDUSTRY, MOBILE APPS, AMERICAS, GOOGLE
12.20 – 13.00
De-Mystifying Reddit for Performance App Marketers
— Overview of new performance products for app growth: App Install, CPC bidding, advanced targeting, etc.
— Reddit Ads Dashboard walk-through
— Tips & tricks for success on Reddit
Ashleigh Rankin
Brand Partnerships – Performance, Reddit
14.50 – 15.30
PANEL: NAVIGATING THE PROGRAMMATIC GROWTH OPPORTUNITY FOR APPS
— Understanding the mobile programmatic space
— Strategies for testing new partners
— Do’s and Don’ts when adopting programmatic inventory for mobile growth
David Maciel
Senior Account Executive, Aarki (moderator)
Yonatan Ellert
Director of Growth, DraftKings
Dhiyay Chohan
Global Head of Programmatic, M&C Saatchi Performance
David Leviev
VP – Programmatic Product Development, timehop
Rockford Yapp
Growth Marketing Director, Tilting Point