MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

Snacks and beverages served in the Marketplace

HOSTED BY




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP TRACTION

 



09.00 – 09.15

Lessons Learned Getting to 100m MAUs

WILSON KRIEGEL

CBO, PICSART



09.15 – 09.30

How we got to 2m users

Scott Schmidt

HEAD OF GROWTH & ACQUISITION, STASH INVEST

  

SOCIAL & INFLUENCERS

 



09.30 – 09.45

HOW TO SCALE MOBILE APP INSTALLS ON SOCIAL

Esther Hwang

Director of Growth, Poshmark



09.45 – 10.00

How we used Social Stories and Influencers to promote our app

Simon Lejeune

HEAD OF USER ACQUISITION, Hopper



10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels

Ben Roodman

Senior Director of Partner Development, North America, AppsFlyer (moderator)

Bolong Li

Director, Acquisition/ Growth Marketing, Audible

JOSH FENN

SENIOR BUSINESS DEVELOPMENT MANAGER, BAIDU

Marcy Comer

Vice President of Marketing, Dosh

Kristy Barger

SENIOR PROGRAMMATIC DEMAND LEAD, Twitter

Danny Spyra

Senior Manager, Product Marketing, Yahoo Finance




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace


  

APP STORE OPTIMIZATION

 



11.30 – 11.45

ASO Myth Busters

Dave Bell

CEO, Gummicube



11.45 – 12.15

Discussion: App Store Optimization in 2018 – What’s Working?

HOSTED BY

James Bott

CEO & Co-Founder, The ASO Co (moderator)

Becky Peterson

Senior Analyst, Digital Marketing, Walgreens

Eric White

Vice President, Mobile Marketing, Ebates


  

APP COMMERCE

 



12.15 – 12.30

How our app transformed the Miami HEAT business

Derek Rhodes

Manager, Strategy & Innovation, Miami HEAT

Dennis Garayalde

Mobile Product Manager, Miami HEAT

  

DATA DRIVEN APP MARKETING

 



12.30 – 12.45

Navigating the Mobile User Journey Via Experimentation

ORI KLEIN

SENIOR VICE PRESIDENT, GROWTH, VIA

Christina Harewood

Mobile Engagement Strategist, Leanplum



12.45 – 13.00

App Retargeting: insights to increase your LTV & DAU (incrementality, user segmentation & more)

Alexei Chemenda

Chief Revenue Officer for Apps & Managing Director USA, Adikteev



13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace


  

APP ENGAGEMENT & UX

 



14.00 – 14.30

Engagement Panel: How to engage and retain app users

Andrew Birnbryer

MANAGING DIRECTOR, AMERICAS, APPLIFT (MODERATOR)

Avneesh Kohli

Senior Product Manager, Foursquare

Trish Mikita

Vice President, Digital Media Strategy, AccuWeather

Mark Minor

Manager, Mobile App Marketing, AMC Theatres

Mirela Cialai

Global Digital Marketing Specialist, Zinio

Zoe Soon

General Manager, Apps and Email, Business Insider

DAVID WEI

SALES ENGINEERING LEAD – AMERICAS, ADJUST



14.30 – 14.45

Do You Even Retarget, Bro?

TOMMY YANNOPOULOS

SENIOR ACCOUNT EXECUTIVE, REMERGE



14.45 – 15.00

Using Apps to Deepen the Customer Relationship

Elyse Burack

Marketing Director, Boxed

  

APP GROWTH INNOVATION

 



15.00 – 15.15

How to Promote Your App Using TV

Sabrina Gao

Head of Direct Marketing, Dashlane



15.15 – 15.30

Performance Influencer Marketing for Apps

Adam Hadi

VP of Marketing, Quidd




15.30 – 16.00

AFTERNOON TEA

Served in the Marketplace




16.00 – 16.15

Don’t bet on Featuring: Why you shouldn’t waste your time talking to Apple or Google

Fabien-Pierre Nicolas

Head of US Marketing, SmartNews



16.15– 17.00

GROWTH SCHOOL: APP MARKETING ADVICE LIVE ON STAGE




SHAMANTH RAO

VP GROWTH & USER ACQUISITION, FRESHPLANET

Briana Severson

Senior Director of Marketing, North America, TodayTix

Michael Herman

Director of Customer Acquisition, MakeSpace

Lori Cheek

Founder & CEO, Cheekd



17.00 – 17.15

COCKTAIL ROUNDTABLES

Enjoy an artisanal hand-made cocktail with your fellow app marketers and prepare for the final session of the day




17.15 – 18.00

Keynote Closing Discussion: The Future of App Growth

Andrew Watts

Marketing Manager, HQ Trivia

JOHN MCCLELLAND

CHIEF PRODUCT OFFICER, DUBSMASH

Clara Planel

Director of Paid Acquisition, Amino Apps

Aubrey Levy

VP Marketing & Partnerships, theScore

Timothy Armoo

CEO, Fanbytes



18.00 – 20.00

THE APS NYC 2018 DRINKS RECEPTION




20.00

THE APS NYC 2018 AFTERPARTY


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