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2 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS

MAIN CONFERENCE AGENDA

USER ACQUISITION AT SCALE    APP STORE OPTIMIZATION 2.0    USERS NOT INSTALLS
    ENGAGEMENT, RETENTION, REFERRAL    MOBILE GROWTH HACKING



REGISTRATION


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08.00 – 09.00

BREAKFAST SNACKS & BEVERAGES


  

WHERE IS APP MARKETING HEADING?

 



09.00 – 09.15

Opening address: The app growth trends to pay attention to in 2017 – what you need to know and why

Patrick Kane

CEO, Priori Data




09.15 – 09.30

Facebook or Snapchat? How and where to find your app users in a fragmented media market

Scott Stanchak

Managing Director, Platform Operations, The New York Times


  

USER ACQUISITION AT SCALE

 



09.30 – 09.45

How we became the world’s top downloaded education app: the journey to 22 million MAUs

Gina Gotthilf

VP of Growth and Marketing, Duolingo




09.45 – 10.00

The 7 key things we learned launching and scaling Jet.com

Lauren Picasso

Director of Marketing, Jet.com




10.00 – 10.15

Going global: How to grow and manage an app in 100 COUNTRIES

Anna Ying Zeng

Associate Director, Mobile Products, Starwood Hotels & Resorts Worldwide




10.15 – 10.30

ROUNDTABLE DISCUSSIONS




10.30 – 11.00

PANEL DISCUSSION: The future of user acquisition: Real talk, real insights



    

Andrew Birnbryer

Managing Director, Americas, AppLift (MODERATOR)


Sarah Bidnick

VP of Marketing, TodayTix


Marc Atiyeh

Chief Strategy Officer, Clarity Money


Michael Herman

Director of Customer Acquisition, Learn With Homer & Speakaboos


Ben Clark

Director of Customer Acquisition, SeatGeek




11.00 – 11.30

MORNING COFFEE BREAK


  

APP STORE OPTIMIZATION 2.0





11.30 – 11.45

Discussion: Achieving international growth through ASO



Trisha Harry

Lead Global Mobile Growth Strategist, eBay


James Bott

CEO & Co-Founder, The ASO Co






11.45 – 12.00

Lessons learned from going local with app store marketing

Thaniya Keereepart

Head of Mobile & Platforms, TED




12.00 – 12.15

How to win big with Apple Search Ads

Rory Mudie

CEO, Redbox Mobile


  

USERS NOT INSTALLS

 



12.15 – 12.30

How to grow your app in a niche category

Sabrina Gao

Head of Direct Marketing, Dashlane




12.30 – 12.45

Redefining App Maturity

Jon Hudson

Vice President, App Advertising, Criteo




12.45 – 13.00

How to Build a Life Time Value (LTV) Model

Jonathan Pelosi

Head of Industry, Mobile Apps, Americas, Google




13.00 – 14.00

NETWORKING LUNCH


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ENGAGEMENT, RETENTION, REFERRAL

 



14.00 – 14.30

PANEL DISCUSSION: How to create a personalized app experience



    

Gary Yentin

CEO, App Promo (moderator)


Alyssa Meritt

Head of Strategic Consulting, Urban Airship


Beth Murphy

SVP Marketing, iHeartRadio


Shamanth Rao

Growth, Crosswords With Friends, Zynga


Shawn Azman

SVP of Growth, Leanplum




14.30 – 14.45

Increasing app engagement: How Artificial Intelligence can boost your results

Sam Morris

Growth Team, Hiya




14.45 – 15.00

5 Ways to Get Better ROI from Retargeting

Alexei Chemenda

MANAGING DIRECTOR USA, ADIKTEEV-TRADEMOB-MOTIONLEAD


  

MOBILE GROWTH HACKING

 



15.00 – 15.15

How to hack your way to 100k installs in one month

Marina Guz

Growth Lead, Mimi




15.15 – 15.30

5 Growth Hacking Strategies To Drive App Downloads

Steve Young

Mobile Growth Hacker, AppMasters




15.30 – 16.00

AFTERNOON TEA


  

INNOVATION AND NEW APPROACHES

 



16.00 – 16.30

Pimp My App: App Startup Marketing Advice Live on Stage





Tony Pearce

CEO & Co-Founder, gamesGRABR (moderator)


Kristin Zecher

Founder, Aura Rating


Jack Hoskins

CEO, JK2Designs




16.30 – 16.45

DEMO: How you can utilize video to promote your app

Sylvain Gauchet

Co-Founder, Apptamin




16.45 – 17.00

Keynote Closing Address: Influencers and The Future of Mobile Marketing

Adam Hadi

User Acquisition Consultant




17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ

With thousands of dollars worth of app store intelligence to be won, this session will test your knowledge of the app economy while you sip on hand-made cocktails. What a way to finish the day!

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18.00 – 20.00

THE APS NYC 2017 DRINKS RECEPTION


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20.00

THE APS NYC CENTURIONS AFTERPARTY



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