CONFERENCE AGENDA  WORKSHOPS ROOM 1  WORKSHOPS ROOM 2

MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION, BREAKFAST SNACKS & BEVERAGES

Snacks and beverages served in the Marketplace

HOSTED BY




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

THE FUTURE OF MOBILE GROWTH

 



09.00 – 09.15

OPENING ADDRESS: The app growth trends to pay attention to – what you need to know and why

Patrick Kane

CEO, Priori Data



  

APP TRACTION

 



09.15 – 09.30

Next Generation App Growth

Noam Auerbach

HEAD OF GROWTH, YEAY



09.30 – 09.45

Case Study: 5 things we learned growing a top 10 education app

Florian Plenge

CEO, Skoove





09.45 – 10.00

From Snapchat to Podcasts – New channels to scale your app

Gessica Bicego

Head of Performance Marketing, Blinkist





10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

PANEL DISCUSSION: Hot Topics 🔥 in App Marketing

    

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove (MODERATOR)

Thomas Petit

Growth Team Member, 8fit

Clara Scheurenbrand

Director of Sales – DACH, AppsFlyer

Daniel Pearson

CEO & Co-Founder, Bamboo

Dave Bell

Co-Founder & CEO, Gummicube



11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace


  

GROWING APPS ON FACEBOOK

 



11.30 – 11.45

CASE STUDY: How to scale your app with Facebook ads

Marie-Anne Lambert

Global Head of Paid Social & Mobile Marketing, HelloFresh





11.45 – 12.00

CASE STUDY: Facebook App Event Optimization: Growing an App Worldwide with a Profit

Elena Tsarkova

User Acquisition & Growth Specialist, Wooga



  

DATA DRIVEN APP GROWTH

 



12.00 – 12.15

Benchmarking your app marketing funnel using comparative data

Bastian Winterkemper

Client Partner, Liftoff





12.15 – 12.30

Meet Bayesian and master A/B testing for app marketers

Michał Dec

Voluum Product Manager, Codewise



  

APP STORE OPTIMIZATION

 



12.30 – 12.45

ASO: Your Secret Branding Weapon

Adeline Lee

Director of Product, Clue





12.45 – 13.00

Discussion: ASO and iOS 11 – What’s working?

  

Moritz Daan

Partner & Co-Founder, Phiture (moderator)

Giulia Tobaldin

ASO Marketing Manager, Zalando

George Natsvlishvili

ASO Manager, Shpock





13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace


  

APP ENGAGEMENT



14.00 – 14.30

PANEL: How to engage and delight app users

    

Marina Guz

Growth Lead, Mimi (moderator)

Alex Austin

CEO, Branch

Jacques Frisch

User Acquisition & Retention, Wallapop

Tamara Ziegler

Senior Product Manager Mobile , DeutschlandCard

Waldo Vanderhaeghen

App Product Manager, Lesara



14.30 – 14.45

Incrementality for Retargeting and Associated Tips

Alexei Chemenda

Managing Director USA, Adikteev



  

THE APP GROWTH STACK

 



14.45 – 15.00

What is minimum viable app marketing stack?

Ekaterina Petrakova

ASO Manager, Rocket Internet





15.00 – 15.15

CASE STUDY: How we hacked our way to 100k users

Gianluca Segato

Founder, Uniwhere





15.15 – 16.00

AFTERNOON TEA

Served in the Marketplace




16.00 – 16.30

APP HEROES: APP MARKETING ADVICE LIVE ON STAGE

   

Tony Pearce

CO-FOUNDER, REALITY CLASH

Richard Buettner

Managing Director & Founder, App Marketing Agentur

Florian Müller

FOUNDER, BUNDLE

David Montiel

CEO, Beelinguapp



16.30 – 17.00

Keynote Closing Address: The Future of App Marketing – Lessons from 75m Installs

Denys Zhadanov

VP of Marketing, Readdle





17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ

This session will test your knowledge of the app economy while you sip on hand-made cocktails and network with your fellow app marketers. What a way to finish the day!

Raul Truckenbrodt

Co-Founder, Customlytics

Christian Eckhardt

CEO & Co-Founder, Customlytics



18.00 – 19.30

THE APS BERLIN 2017 DRINKS RECEPTION

Served in the Marketplace

HOSTED BY






19.30 – 21.00



THE APP GROWTH AWARDS

Join us at The App Growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.

GET YOUR TICKET HERE.




21.00

THE APS BERLIN 2017 OFFICIAL AFTERPARTY

DETAILS WILL BE REVEALED SOON!