APS2017-logo

 

      


2 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS



WEDNESDAY, 30 NOVEMBER 2016

HOTEL ADLON KEMPINSKI, BRANDENBURG GATE, BERLIN, GERMANY



8.00

REGISTRATION, BREAKFAST SNACKS & BEVERAGES


  

WHERE IS APP MARKETING HEADING?

 



09.00 – 09.15

User acquisition trends to pay attention to in 2017

Bots, app indexing, iOS Search Ads, Snapchat Ads and influencer platforms
Redefining what’s possible in mobile growth
Taking your app global from the get-go

Tomas Ruta

Growth Marketer, Founders Factory


  

USER ACQUISITION AT SCALE

 



09.15 – 09.30

Lessons from 175 million installs

Harnessing virality (or not)
Retention, retention, retention
Building the acquisition loop

John McClelland

CPO, Dubsmash




09.30 – 09.45

App marketing internationally: What we learned at Delivery Hero

The role of product and localisation
Using data to drive your campaign
Segmentation of your target audience

Filippo Gallignani

VP Performance Marketing, Delivery Hero




09.45 – 10.00

7 things we learned as a big brand launching an app into a crowded market

What types of traffic deliver the best CPI (and loyal users)
Finding the right partners
Setting up tracking and analysing the data

Kristina Wunderer

Senior Marketing Manager for TopApps and Mega-Deal, Deutsche Telekom




10.00 – 10.15

Full Stack Growth: Hands on growth strategy and tactics

Acquisition, retention, data
Growth tactics and usage of tools
How to set up sustainable growth (growth strategy, methods,
team, culture) or hands-on growth tactics

Mario Aichlseder

VP of Growth, Runtastic




10.15 – 10.30

ROUNDTABLE DISCUSSIONS




10.30 – 11.00

PANEL DISCUSSION: The future of mobile user acquisition: Real talk, no bullsh*t



    

Sis Timberg

Director of Publishers, Avazu (Moderator)

Andre Kempe

Performance Marketing Lead, Fleek

Clara Scheurenbrand

Director of Sales – DACH, AppsFlyer

Tamara Ziegler

MOBILE APPS MARKETING MANAGER, STYLIGHT

Robert Kelly

Business Development Director – Europe, Mobvista




11.00 – 11.30

MORNING COFFEE BREAK


HOSTED BY



  

DATA-DRIVEN APP MARKETING

 



11.30 – 11.45

How the (app) marketing mix affects user behaviour

Instagram users vs Google users – how are they different?
How to track, measure and analyse user segments
Lessons learned and mistakes to avoid

Femke Schmarbeck

Head of Mobile & App Marketing, ABOUT YOU




11.45 – 12.00

Using data to optimise your app marketing funnel

Analysing the entire user journey: acquisition, onboarding, retention, monetisation
How to set up a process that can be used by all functions throughout the company
What tools to use for which stage of the user journey

Marina Guz

Growth Lead, Mimi Hearing Technologies




12.00 – 12.15

Turn Data Overload Into Your Competitive Advantage

Navigating the constant inflow of data from channels, tools and services
How to apply data constructively to improve your app marketing
Rapid fire learnings to enable you to manage and benefit from data

Julian Schroll

General Manager EMEA, Singular




12.15 – 12.30

Evaluating app marketing channels using data

How To Choose Which Channels To Focus On
Optimising traffic sources and campaigns
Understanding your analytics

Gessica Bicego

Head of Performance Marketing, Blinkist




12.30 – 12.45

Dynamic user acquisition and retargeting

Show your most popular products inside creatives based on age, gender, location, income and interest
Increase activity and conversions of existing users
Case study with Delivery Hero demonstrating massive increase in ROI, orders and revenue

Ravi Kamran

Founder & CEO, Trademob




12.45 – 13.00

Getting app users engaged – managing your KPIs

How To Define Engagement KPIs
Do’s and Don’ts – what we learned while working with our
engagement KPIs
How to drive a change in the organisation

Lior Barak

Marketing Analyst Manager, Zalando




13.00 – 13.15

#GOLIVE: TWITTER IS YOUR LIVE CONNECTION TO CULTURE, YOUR LIVE CONNECTION TO THE WORLD

Reaching A Live, Premium Mobile Audience On Twitter
Twitter’s Marketing Solutions For Mobile Apps, Start-Ups & Brands
Case Studies From Twitter’s Top Mobile Partners

Ross Sheil

Head Of EMEA Mobile, Twitter




13.15 – 14.15

NETWORKING LUNCH


HOSTED BY



  

NEW APPROACHES TO MOBILE GROWTH

 



14.15 – 14.45

PANEL DISCUSSION: How to break through in the app market using alternative approaches



   

Andrew French

General Manager EMEA, AdColony (moderator)

Maxim Nitsche

Co-Founder & CEO, MATH 42

Ewa Stochlinska

Senior Business Development Manager, HolidayPirates

DENYS ZHADANOV

VP OF MARKETING, READDLE




14.45 – 15.00

How to CRUSH IT with Apple Search Ads

What are App Store Search Ads and how do they work?
Initial testing and experiences
How to find success with this new format

Thomas Petit

Growth Team Member, 8fit




15.00 – 15.15

App Stores: How to reach users outside of Apple and Google Play

The app store landscape and the 50+ stores you need to know
Distribution challenges and how to manage them
Monitoring and managing performance across multiple stores

James Eggleston

CTO, appScatter




15.15 – 15.30

How to market user generated content for mobile acquisition

How to acquire user generated content
How to develop user generated content
How to optimise user generated content for acquisition

Dennis Werner

Growth Manager, Wunder Carpool

Jared Beekhuyzen

Video and Storytelling Manager, Wunder Carpool




15.30 – 15.45

People Centric Marketing

Criteo predicts the big trends in e-commerce over the next ten years
A combination of new technology and a new consumer mind set means marketers will need to adapt to change
Exploring the Criteo mobile commerce report and the importance of cross device campaigns

Steven Chard

Commercial Director EMEA Mobile, Criteo




15.45 – 16.15

AFTERNOON TEA


HOSTED BY



  

THE RUSH HOUR – HANDS-ON APP MARKETING

 



16.15 – 16.30

Banking by design: Why focus on copy will keep your users engaged

Creating a consistent banking experience in 5 languages
Product teams need to start writing more copy in the design process
Why should we focus more on release notes?

Florian Holstein

Head of Design, N26




16.30 – 16.45

What video ads mean for your strategy: Why content becomes the key in the mobile industry

Why content is and will remain the highest value proposition of the mobile industry
The movement from TV to mobile and how video advertisements should be taking centre stage
Let’s talk about “Musers”, social and how musical.ly is a case in point

Elena Kutsopal

Senior Sales Director EMEA, Cheetah Mobile




16.45 – 17.15

PANEL DISCUSSION: App Store Optimisation LIVE!

live
    

RICHARD BUETTNER

MANAGING DIRECTOR & FOUNDER, APP MARKETING AGENTUR (moderator)

Ekaterina Petrakova

ASO Manager, Rocket Internet

Moritz Daan

Partner & Co-Founder, Phiture

ADELINE LEE

DIRECTOR OF PRODUCT, CLUE

JAMES EGGLESTON

CTO, APPSCATTER




17.15 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ

With Thousands Of Dollars Worth Of App Store Intelligence To Be Won, This Session Will Test Your Knowledge Of The App Economy While You Sip On Hand-Made Cocktails. What A Way To Finish The Day!

Anders Lykke

Head of Sales & Developer Relations, Priori Data


PRIZES SUPPLIED BY




18.00 – 20.00

THE APS BERLIN 2016 NETWORKING RECEPTION


HOSTED BY





20.00

THE APS BERLIN 2016 OFFICIAL AFTERPARTY


HOSTED BY



Windhorst_cocktails
Windhorst

Dorotheenstrasse 65, 10117 Berlin