3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION, BREAKFAST SNACKS & BEVERAGES

Snacks and beverages served in the Marketplace (AVAILABLE FOR SPONSORSHIP)




08.50 – 09.00

OPENING COMMENTS: Your guide to the day


James Cooper

Chairman, App Promotion Summit


  

THE FUTURE OF MOBILE GROWTH

 



09.00 – 09.15

OPENING ADDRESS: The app growth trends to pay attention to – what you need to know and why

Patrick Kane

CEO, Priori Data



  

APP TRACTION

 



09.15 – 09.30

Next Generation App Growth

Noam Auerbach

Product Manager, Growth, SoundCloud



09.30 – 09.45

CASE STUDY: 7 Things we learned growing a Top 10 education app

Florian Plenge

CEO, Skoove





09.45 – 10.00

CASE STUDY: How we scaled to 1m app users

Gessica Bicego

Head of Performance Marketing, Blinkist





10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

PANEL DISCUSSION: Hot Topics 🔥 in App Marketing

     

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove (MODERATOR)

Thomas Petit

Growth Team Member, 8fit

Representative, App Brand

Representative, App Marketing Agency

Representative, App Platform



11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace
(AVAILABLE FOR SPONSORSHIP)


  

GROWING APPS ON FACEBOOK

 



11.30 – 11.45

CASE STUDY: How to scale your app with Facebook ads

Marie-Anne Lambert

Global Head of Paid Social & Mobile Marketing, HelloFresh





11.45 – 12.00

CASE STUDY: Facebook App Event Optimization: Growing an App Worldwide with a Profit

Elena Tsarkova

User Acquisition & Growth Specialist, Wooga



  

APP STORE OPTIMIZATION

 



12.00 – 12.15

App Store Optimization and Your Brand – How they work together

Adeline Lee

Director of Product, Clue





12.15 – 12.30

Discussion: ASO and iOS 11 – What’s working?

Representative, App Brand

Representative, ASO Agency



  

DATA DRIVEN APP GROWTH

 



12.30 – 12.45

How the app marketing mix affects user behaviour

Representative, App Data Platform





12.45 – 13.00

How to use BIG data to drive app campaign performance improvements

Representative, App Advertising Company





13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace
(AVAILABLE FOR SPONSORSHIP)


  

APP ENGAGEMENT

 



14.00 – 14.30

PANEL: How to engage and delight app users

     

Marina Guz

Growth Lead, Mimi

Representative, eCommerce App

Representative, Media App

Representative, App Analytics Platform

Representative, App Analytics Platform

Representative, App Marketing Agency



14.30 – 14.45

What’s a smart notifications strategy for your app?

Representative, App Brand



  

THE APP GROWTH STACK

 



14.30 – 14.45

What is minimum viable app marketing stack?

Ekaterina Petrakova

ASO Manager, Rocket Internet





14.45 – 15.00

CASE STUDY: How we hacked our way to 100k users

Gianluca Segato

Founder, Uniwhere





15.15 – 16.00

AFTERNOON TEA

Served in the Marketplace
(AVAILABLE FOR SPONSORSHIP)




16.00 – 16.30

APP HEROES: APP MARKETING ADVICE LIVE ON STAGE

  

Leading App Marketing Expert

Representative, App Startup

Representative, App Startup



16.30 – 17.00

CLOSING ADDRESS: Where is app marketing heading?

Leading App Marketer, App Brand





17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ

(AVAILABLE FOR SPONSORSHIP)

This session will test your knowledge of the app economy while you sip on hand-made cocktails and network with your fellow app marketers. What a way to finish the day!




18.00 – 19.30

THE APS BERLIN 2017 DRINKS RECEPTION

Served in the Marketplace
(AVAILABLE FOR SPONSORSHIP)




19.30 – 21.00



THE APP GROWTH AWARDS

Join us at The App Growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.




21.00

THE APS BERLIN 2017 OFFICIAL AFTERPARTY

Held at Meisterschueler
(AVAILABLE FOR SPONSORSHIP)



The 2017 agenda is currently in development. If you would like to get involved please fill in the form below.

Fill out my online form.