The App Growth event for NYC

App Promotion Summit NYC brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product Led growth, Retention, AdAttributionKit and Subscriptions.

Enjoy a 5* event experience with outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.

Exhibit & Sponsor




300+

IN-PERSON ATTENDEES

30+

SPEAKERS

3

ROOMS

Covering the key themes driving app growth in 2025

APS NYC

Embedding AI in App Marketing

Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.

APS NYC

World Class Retention

Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.

APS NYC

Product-driven Growth

Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.



APS NYC

User Acquisition 2.0

Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.

APS NYC

Revenue Growth

Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).

APS NYC

Channel Diversification

Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.


Learn how to grow and scale apps

User Acquisition:

AdAttributionKit & Privacy Sandbox

The Web2App funnel

Marketing Mix Modeling

Incrementality and attribution

ASO & ASA

Creatives

Retention:

Onboarding flows

Personalization

Process automation

User journey optimization

CRM tactics (in-app messaging, push)

Avoiding churn

Product:

Product-led growth

UX & design

User research & customer feedback

Feature marketing

Product a/b testing

User analytics

Revenue:

Business models

Pricing strategies

Subscriptions & IAPs

Paywall optimization

Maximizing LTV

Ad monetization

APS NYC

Bringing together app growth professionals

Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.

Get tickets

Learn the latest app growth strategies

Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.

View agenda

APP Growth
App Networking

Make authentic connections

Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.

Check out networking experiences

Connect with app platforms and agencies

The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.

Explore exhibition

Marketplace


WANT TO SPONSOR?

Top apps and brands attend APS NYC





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Are you ready for the new era of App Growth?

App marketers and product leaders ❤️ our events


Brittany Watson, Marketing Manager
Victoria’s Secret

“I really enjoyed hearing the different perspectives from all the speakers. It made me look at mobile app marketing in a new light.”


Vrinda Aggarwal, Manager, User Retention & Engagement
Gannett | USA TODAY

“A well organized event with informative sessions and opportunities to network.”


Vivien Chong, Marketing Analyst
Victoria’s Secret

“I really enjoyed listening to different perspectives from different companies and food and replenishments were great.”


Lixin Yang, App Product Manager
The Epoch Times

“Your contribution to the app marketing industry is remarkable.”


Mickey Atir, CMO
Photomyne

“Coming to APS was amazing, getting our notebook full of inspiration and takeaways. Finally a chance to meet and connect to make our apps better.”


Teiko Yakobson, Senior Marketing Manager
VIZ Media

“The most informative conference I’ve been to all year.”


Lindsay Neff, Senior Product Marketing Manager
DAT Freight & Analytics

“APS provided the tools to build strong profitable growth and long-term retention strategies for our team as we continue to launch our new app.”


Jenny Pollock, Lead Subscription Monetization Manager
Together Labs

“APS gathers a global group of app experts with detailed insights on how I can grow my app monetization. It’s a must attend.”


Yered Arellano Gonzalez, Director of Product Strategy
Baz

“Listening to the challenges of other people and other companies really helps us view our own in a different light. The openness of the group is empowering.”


Gessica Bicego, CMO
Paired

“One of the best conferences I’ve attended. So many valuable insights!”


Lisa Kennelly, GLOBAL PRODUCT MARKETING STRATEGIST
KLARNA

“I was impressed with the quality of the presentations. It’s rare to have an event go in-depth on topics that are highly relevant to my day-to-day work.”


Matt Davey, CHIEF EXPERIENCE OFFICER
1Password

“Thanks for a great event. I came away with practical tips and exciting influencer experimentation ideas.”


Hristina Dimitrova, Marketing Project Manager
Smule

“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”


James Wylie, DIRECTOR, INTERNATIONAL MOBILE APP
American Express

“Really enjoyed the day! Great speakers and plenty of people to connect with.”