Welcome to the New Era of App Growth.
Learn growth marketing strategies and tactics directly from America’s top app growth experts.
APS SF will take place on 26th September 2024, incorporating a main conference stage with panel discussions and presentations, plus specialist User Acquisition and App Product & Engagement zones.
The cutting edge agenda will cover the latest in app growth and product including new ways to drive app growth through Generative AI, SKAN 4.0, onboarding optimization, retention and product-led growth.
You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale.
See Agenda
Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.
With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.
Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.
With the prospect of SKAN 5.0 looming, the ever-complicated world of SKAN 4.0 still has marketers questioning how to navigate the landscape of user acquisition effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.
Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.
Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.
Generative AI
Product-led growth
Globalisation
App subscriptions and IAPs
Guerilla Marketing
PR and brand marketing
ASO reporting
A/B testing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Connected TV
Web2App acquisition
Creatives and UGC
Tracking and analytics
User journey optimization
Onboarding
Process automation
Personalisation
UX and Design
Feature marketing
Join us in San Francisco at W Hotel for a 5* in-person experience in our legendary friendly atmosphere, plus digitally enhanced networking and content.
Access talks, panels and workshops on September 26th with sessions covering app growth topics across the funnel.
Connect in our app and take part in interactive discussions in-person and digitally.
Meet the world’s leading user acquisition, analytics & data and app engagement platforms and agencies.
✅ Growth, Product, User Acquisition, Performance Marketers and Leaders
✅ On-demand, eCommerce, fintech, media & entertainment apps
✅ App platforms, agencies and technology companies
📱 App Store Optimization
📈 User Acquisition
❤️ App Engagement and CRM
📷 Social & Influencers