Privacy Policy

1. Who We Are

Soko Media Ltd (“we”, “us”, or “our”) is a UK-based B2B media and events company operating the App Promotion Summit and Business of Apps platforms. We specialize in connecting mobile marketers with insights, events, and partner opportunities.

We are the data controller of your personal data when you interact with our websites, event platforms, and marketing services.

Registered Office:
3rd Floor, 86-90 Paul Street
London, England, EC2A 4NE
hello@sokomedia.net

2. Scope of This Policy

This Privacy Policy explains how we collect, use, share, and protect personal data when you:

• Visit our websites or landing pages
• Register for or attend our events
• Interact with our newsletters, reports, or downloadable resources
• Access co-branded content hosted with our partners
• Receive email or digital advertising from us
  

3. What Personal Data We Collect

We may collect and process:

• Contact data – name, job title, email address, company name, phone number
• Business profile – company size, job function, industry sector, purchasing role
• Engagement data – newsletter activity, event attendance, content downloads
• Technical data – IP address, browser/device type, cookies, referral source
• Partner engagement data – interactions with sponsor content, links or ads
  

4. How We Collect It

We collect your data:

• When you fill in a form or register for an event
• When you open emails or interact with content
• Automatically via cookies and pixels
• Via partners or vendors (e.g. LinkedIn or third-party enrichment services)
  

5. Legal Grounds for Processing

We process your personal data under the following legal grounds:

• Consent – for email marketing and gated content
• Contractual necessity – to deliver services you’ve requested
• Legitimate interests – to improve our services, events, and content
• Legal obligations – to meet regulatory requirements
  

You may withdraw your consent or object to processing at any time.

6. How We Use Your Data

We use your data to:

• Send you relevant content and communications
• Administer your event registrations and participation
• Share selected information with sponsors if you interact with their content
• Improve our websites, event experiences, and targeting
• Comply with legal obligations

We do not sell your personal data.

7. Sharing of Data

We may share your data with:

• Trusted event partners or sponsors (when you opt-in or engage with their content)
• CRM and analytics vendors (e.g. HubSpot, Google, LinkedIn)
• Registration and event platforms (e.g. Swapcard, Crowdcast)
• Legal or regulatory authorities where required

We ensure that all partners and processors are subject to appropriate data protection agreements.

8. International Transfers

Some services we use operate outside the UK and EEA (e.g. in the US). In such cases, we ensure that appropriate safeguards are in place, such as:

• UK or EU Standard Contractual Clauses (SCCs)
• Vendor due diligence and data protection commitments
  

9. Your Data Rights

You have the right to:

• Access and request a copy of your personal data
• Rectify inaccurate or outdated data
• Withdraw consent at any time
• Object to processing for direct marketing
• Request deletion or restriction of your data
• File a complaint with the ICO or your local data authority

To exercise these rights, contact us at hello@sokomedia.net.

10. Cookies & Tracking

We use cookies and tracking pixels to:

• Measure website traffic and behavior
• Deliver personalized ads (LinkedIn, Meta, Google)
• Track engagement with newsletters or content

You can adjust cookie preferences via our cookie banner or browser settings. See our Cookie Policy for full details.

11. Retention of Data

We keep your personal data only as long as needed to:

• Fulfill the purpose it was collected for
• Comply with legal obligations
• Retain anonymized records for analytics or research

You may request deletion of your data at any time.

12. Policy Updates

We may update this policy from time to time. Significant changes will be communicated clearly via email or on our websites.

13. Contact Us

If you have questions or would like to exercise your rights:

Soko Media Ltd
3rd Floor, 86-90 Paul Street
London, EC2A 4NE
hello@sokomedia.net