WORKSHOP ROOM 1 AGENDA

APP ENGAGEMENT ZONE

  



09.30 – 10.10

How to Level Up your A/B Testing Game: Maximise Impact and Learnings

— What to tackle first? Frameworks to help you systemise your A/B tests
— Navigating volume and significance constraints on your tests
— Easy to set up processes you can follow to maximise impact and learnings

Karan Tibdewal

Growth Consultant, Phiture



10.20 – 11.00

App user centricity: Increasing retention from 10% to 66% using data-driven product development

— How we massively increased app engagement
— Defining mobile optimisation strategy for Shell apps
— Embedding a data driven and customer centric mindset

Darren Last

Mobile Optimisation Lead, Shell

  

APP ADVERTISING ZONE

  



11.30 – 12.10

Case Study: The Story behind the No.1 Paid App Campaign of the Year

— How we won an award for the top paid campaign for apps
— The paid campaign strategy and execution
— Lessons learned

HANNAH PARVAZ

HEAD OF GROWTH, CURIO



12.20 – 13.00

Promoting Apps with FB Ads POWER PANEL

— What’s working for app promotion on Facebook and Instagram?
— Optimising and managing campaigns and creatives
— Tips, tactics, strategies and tips for success

Tom Hawkins

Senior Acquisition Manager, Yolt

Mack Grenfell

Biddable Lead, Babylon Health

RIDWAN IBRAHIM

VP OF GROWTH, GREENJINN



14.00 – 14.40

Case Study: How we got 2 million app downloads at a low cost

— The factors behind a £0.32 CPI
— User analysis and research
— Channels, stuctures and data flow

VLAD LAICHICI

MOBILE ACQUISITION & GROWTH, PHILIPS



14.50 – 15.30

How to drive performance with ad assets in Google App Campaigns

— The basics of ad assets
— Creative innovation vs iteration
— Why video is king and how to stand out from the crowd

Paul Mears

Senior Industry Manager, Apps, Google



16.00 – 16.40

Data, privacy and ad fraud in 2020

Representative, AppsFlyer