NEED TO KNOW INFO

HERE’S THE COMPLETE LOWDOWN ON THE PAST 7 APS EVENTS SO YOU CAN UNDERSTAND WHAT WE DO AND HOW WE DO IT

  


YOUR ‘NEED TO KNOW INFO’ PAGE GUIDE

Registering for a conference is a big decision – it’s a day out of the office, there’s a cost and it needs to deliver value. This page is here to help you.

It’s split into 6 sections:

• A short video to show you what to expect on the day

• Results from our Attendee Surveys at all seven APS London and APS Berlin Summits

• Some photos from our past events to show you how we do things

• A selection of testimonials from our past attendees

• A description of our interactive event format

• Access to the past attendee lists

  


APP PROMOTION SUMMIT BERLIN 2015 HIGHLIGHTS

  

  


ATTENDEE SURVEYS

Here’s how your peers rated our previous seven App Promotion Summits:

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THE PAST EVENTS IN PICTURES

We know that not everyone is a pie chart person, so why not have a look through this carousel of snapshots from our previous events to get a feel for the “on-the-day” experience. They showcase the short, sharp presentations, roundtable discussions, the audience led panel debates, the networking opportunities and the packed conference room from the start of the day to the closing session.

  

A FEW SNAPSHOTS FROM OUR PREVIOUS BERLIN CONFERENCES

  


WHO ATTENDED THE PREVIOUS SUMMITS?

Knowing who you’re going to be mixing with at a conference is really important. We want to supply you with that information.

Our past events have attracted attendees from the industry’s leading players, including experts from AdColony, Aeria Games, Amazon, App Annie, Apple, AppLift, AppsFlyer, Avazu, AVG, Badoo, Betclic Everest, Branch Metrics, Buongiorno, Cheetah Mobile, Clue, Criteo, Deloitte, Deutsche Post DHL, Deutsche Telekom, eBay, Facebook, Fiksu, Ford, Gameloft, Gamesys, Google, Gruner + Jahr, Hailo, HolidayPirates, Hostelworld.com, InnoGames, King, LEGO, LOVOO, MEC, Microsoft, MobPartner, Mobvista, OLX, Paddy Power Betfair, palringo, PayPal, Penguin Books, PokerStars, Priori Data, RetailMeNot, Ringier Publishing, Rocket Fuel, Rocket Internet, Rovio, Skyscanner, SoundCloud, SponsorPay, Starbucks, Süddeutsche Zeitung, Tapjoy, Telefónica, The Walt Disney Company, Trademob, Trainline, trivago, TUNE, Twitter, Viacom, Vungle, Wooga, Yandex, Yoox Net-a-Porter, Zalando and many more.

Fill in this form to request the list of all past attendees.

  


OUR INTERACTIVE FORMAT

We’ve all been there – it’s after lunch, you’re 10 minutes into a 30 or 40 minute presentation and the speaker isn’t exactly setting the world alight, the eyelids feel heavy…

  

We don’t want that to happen to you, so these are the precautions we take to avoid it:

1) Short, sharp presentations – all of our presentations are a maximum of 20 minutes. We tell our speakers not to give us the fluff, cut the intro, get down to what everyone wants to hear.
2) Mix up the formats – presentations, panel discussions, debates, audience interaction. Keeping people on their toes, keeps them alert.
3) No theatre style seating – you’re not at the cinema or university, yes we’re all there to learn and yes we’re all students at the University of Life, but that doesn’t mean you’ve got to sit there, only making eye-contact with the people either side of you.
4) Add fuel to discussions and interaction – Following the informative and thought-provoking presentations, you’ll be requested to interact directly with your peers to discuss the proceedings and form discussions points.

  


A SELECTION OF THE TESTIMONIALS THAT WE HAVE RECEIVED FROM YOUR PEERS

  

APS BERLIN 2015 TESTIMONIALS

  

“I was impressed by both the content and organization of APS Berlin.”

Emma Povkhan,
Head of Launch Marketing, Aeria Games

“APS Berlin was an amazing event. The insights I got will definitely help me in my everyday work.”

Oksana Tsarik, Marketing Manager, Apalon

“APS Berlin was really interesting and well organized.”

Katajun Sorusch, Director of Innovation, MEC

“Simply: you must participate if you are in the mobile app industry!”

Ewa Stochlinska, Senior Business Development Manager, HolidayPirates

“App Promotion Summit was a great event!”

Aminata Conde, Senior Product Marketing Manager, Babbel

“APS Berlin 2015 was an insightful conference attracting a lot of interesting people. The concentration of talent and decision makers is what makes the event special.”

Anders Lykke, Head of Sales, Priori Data

“By far the best app promotion event.”

Jan Kreuzer, Marketing Director, Vanaia

“I enjoyed App Promotion Summit very much! So many interesting insights and looks into the future. Simply put: awesome!”

Sebastian Ottow, Mobile and Omni-Channel Marketing, PayPal

“Many great new insights.”

Eelco Rol, Global Head of Mobile Marketing, audibene

“Thanks for a great event – really informative and nice format.”

Anja Jensen, Marketing Manager, CIAmedia

“I was impressed with the quality of the presentations. It’s rare to have an event go in-depth on topics that are highly relevant to my day-to-day work.”

Lisa Kennelly, Director of Marketing, Clue

“Apptastic!”

Michael Stelzner, Account Exectuive, App Annie

“APS Berlin was perfectly organized and very interesting. It is the place to meet the main actors and identify the major trends of app promotion.”

Yannick Joachim, Mobile Experience Analyst, Tapptic

“A wealth of information.”

Tom Revans, Founder, Blueline Coding

“APS Berlin 2015 was a really good and interesting event.”

Gunnar Böke, Country Director Germany, News Republic

“A unique gathering of great mobile marketing minds who inspired me with 100+ ideas how to do my job better.”

Petr Fodor, Founder, AppAgent

“Great possibility to establish new contacts.”

Maximilian Lehmann, ASO Manager, ASO-Peform-Apps

“Amazing venue and refreshments.”

Per Haglund, CEO, App Family

“A must-attend conference for all app business professionals.”

Filipp Issa, Co-Founder, Sound of Games

  

  

APS BERLIN 2014 TESTIMONIALS

  

“APS Berlin 2014 was a real rock star summit of the mobile app promotion ecosystem. I truly enjoyed the event.”

Christian Dankl, Director of Sales EMEA, Adknowledge

“The most insightful app event of the year.”

Justin Campbell, Chief Revenue Officer, AdGibbon

“The location, organization and speakers were awesome.”

Georg Nietsch, Senior Marketing Manager, gutefrage.net

“Thank you for the great event!”

Ludwig Butler, Head of Product & Business Development, Producto | Testberichte.de

“The summit was really interesting and well organized.”

Olivier Palayan, Digital Strategy Manager, Yachting Partners International

“I had a great time at APS Berlin!”

Erik Kubik, Online Marketing, Delivery Hero

“I was surprised by how tangible the talks were. Very deep insights into the knowledge of app marketing professionals. Practical, interesting and so useful!”

Andrea Maria Rakers, Communications Consultant, Digital Media Women

“Great event, very well executed, with thought provoking speakers. I’ll be there in 2015.”

Jack Manzoor, Business Development Director, Yodel Mobile

“Great food. Great location. Good Networking. Nice to see that the spotlight is given to mobile only startup players and not to the traditional big players like Twitter and Facebook.”

Caroline Ragot, Mobile Strategist, InfoJobs

“As an ASO professional it was a perfect networking event. As an indie developer it was full of actionable strategies to apply to my apps.”

Ryan Kelley, VP Sales & Marketing, Gummicube

“Nice atmosphere and many chances to connect!”

Luise Weiss, Sales Manager, Trademob

  

  

APS BERLIN 2013 TESTIMONIALS

  

“IT WAS A GREAT EVENT AND AN AMAZING LOCATION. WITH WHAT I LEARNED WE WERE ABLE TO GET OUR APP INTO RANK 6 IN GOOGLE PLAY TOP CHARTS. WE WILL FURTHER FOCUS ON ANALYTICS AS THIS WAS A STRONG RECOMMENDATION BY ALL SPEAKERS AND CONTACTS I MADE THROUGHOUT THE DAY AT APS BERLIN.”

Oliver Hempel, Head of Global Digital Marketing, Faber-Castell

“A great experience with lessons learned to boost our apps to the next level.”

Tiago Valente, Project Manager, Thing Pink

“I really enjoyed the range and quality of the talks as well as the event venue and organisation. A truly outstanding experience.”

Kristina Rothe, Game Development Evangelist, Microsoft

“I was really impressed by App Promotion Summit Berlin! There was easily €10 million of mobile advertising budgets in the room. I would recommend mobile ad players to take notice and partner with the great organisers.”

Harald Neidhardt, Founder, MLOVE and former CMO & Co-Founder, Smaato

“The roundtable discussions were great.”

Lotta Weigeldt, SHOPAMAN Project Manager, Affinitas

“APS Berlin was a brilliant event. Really fantastic variety of topics dealt with concisely and comprehensively. I learnt a lot, met a lot of great people and am looking forward to the next event! A must for anyone in the industry.”

Cat Anderson, Marketing and Sales, WorkHub

“The most insightful app event I’ve been to in Berlin.”

KEISHA ENGELEN, DIGITAL MARKETING MANAGER, FREENET DIGITAL

“APS is the best place to group together people who are doing the same thing. There is no reliable place on the web where app marketers can get together and share their experience and knowledge. Here you’re bringing together industry peers to talk about challenges they face every day in app marketing.”

Jasmine Yuen, Mobile Product Marketing Manager, British Council

“It’s a great place to meet other app developers and to learn from each other.”

Albert Kwok, Co-Founder, Digibites Technology

“I head a great time. Fantastic presenters and topics.”

Lukasz Kawecki, CEO, Time4Mobile

“APS Berlin was a great experience and set the foundation for me to further explore the field of app marketing!”

Chuck Smith, Mobile App Developer

“Great conference.”

Miglena Delcheva, Online Marketing Manager, Travian Games

“App Promotion Summit Berlin was an excellent event!”

Lukasz Kawecki, Managing Director, Optizen Labs

  

  

APS LONDON 2016 TESTIMONIALS

  

“APS London combines powerful mobile strategy and marketing tips into a one-day format. Compact and insightful.”

Lea Hartkopf, Head of Marketing, busuu

“It’s not just the speakers, but the practical and hands-on workshops that make App Promotion Summit stand out.”

Jad Fadl, CEO & Co-Founder, Tenant Genie

“APS was full of energy, the organization was epic and the level of the speakers was impressive. It was fun and challenging; this type of event needs to happen more often in the app industry.”

Gabriel Machuret, ASO Consultant & Trainer

“As usual, App Promotion Summit is the best mobile and app marketing conference of the year. Very interesting insights, people and takeaways”

Laurie Galazzo, Inbound Marketing Manager, AppTweak

“Great day with lively debate and strong speakers.”

Fiona Sellick, UK Marketing Director, TodayTix

“I found APS very useful because it puts a face to many app businesses and provides insights into their stories – how others did it is what interests me.”

Phillip Molloy, CEO, Frooition

“It was a great summit, very informative and current, and I will definitely attend the next one.”

Max Abrahamsen, Product Manager, Supersolid

“Really interesting mix of contributors and content. Thank you!”

Dan Barnett, Business Director, The Specialist Works

“APS is the right place to be if you want to grow your app and meet the key influencers in the app industry.”

Romain Derrien, Founder, ubicolor

“Very useful networking opportunity for startups. The food was healthy and the topic variety was splendid.”

Antonia Ajisebutu, Marketing Manager, TextDater

“Great audience and interesting presentations. I really enjoyed it!”

Deborah Sabatier, Head of Account Management EMEA, Criteo

“I had a really good time at APS London. I really feel like I’m on the road to becoming an ASO expert.”

Marie-Laure Gama, Mobile Product Manager, Betclic Everest Group

“App Promotion Summit is one of the best events in the sector.”

Tony Myers, Founder, QuickSmartMedia

“Gave a terrific insight into the often overlooked issues in app marketing.”

Carl Whalley, Mobile App Developer, OTAMate Technology

“Great cross section of presenters from industry giants like Facebook, Twitter and Google to the minnows.”

Edward Jack, Independent App Developer

“I love this event. The content is great, the networking top-notch, and you feel well looked after from start to finish.”

Beverley Eve, European Events & Programming Manager, Application Developers Alliance

“I was definitely able to get insights from developer perspectives, which is what I came here for. Thanks!”

Saki Nakayama, Director, Rentracks

“The workshops are extremely useful.”

Sung Kim, User Acquisition, TextDater

“APS London 2016 was my first APS event and I thought it was brilliant.”

Danni Lapham, ASO Specialist, Redbox Mobile

“Wide range of topics. Virtually no sales pitches (less than usual), just knowledge sharing.”

AURELIE GENET, MOBILE MARKETING MANAGER, TRAINLINE

  

  

APS LONDON 2015 TESTIMONIALS

  

“Loved the workshops and the product focus.”

Jamie Mercer, Senior Product Manager, RetailMeNot

“A great mix of the top mobile professionals in Europe that will boost your knowledge of the market and hence your business.”

Anne-Catherine Goulby, Marketing Project Manager, SwiftKey

“Always fun; always insightful.”

Richard Nias, Media Consultant, Xelsion

“Thank you so much for organising an absolutely fantastic day – I found it incredibly informative and will definitely attend in the future.”

Andrea Bowie, Creative Executive, Penguin Random House

“Really useful talks from well-known brands. Relevant and scaleable.”

Danielle Kinsella, Marketing Manager, Cordic

“Great content that stays on top of what is happening across the industry.”

AURELIE GENET, MOBILE MARKETING MANAGER, TRAINLINE

“The perfectly sized sessions are a great way to spend the day learning.”

Des Gayle, Founder, Altered Gene

“I’ve gained actionable insights I can put to work in my campaigns tomorrow.”

Jon Bonnick, Founder & CEO, Intelligenti

“APS has become the ‘must attend’ event for professional mobile app marketers.”

Ryan Kelley, App Store Optimization Manager, Gummicube

“App Promotion Summit is the best way to improve your app marketing and anticipate trends.”

Marie-Laure Gama, Mobile Product Manager, Betclic Everest Group

“Huge melting pot of new ideas and how to improve old ones.”

Shirley Halse, Journalist, howtechusesme

“Inspiring and motivating!”

Barbara Figl, Marketing Manager, Ulmon

“APS is the right mix of developers with experience AND first time or wannabe mobile advertisers, so the networking is superb.”

JV Chardon, European Sales Manager, TUNE

“If you’re in the business of mobile apps, quite frankly you’d be crazy to miss APS.”

Beverley Eve, European Events & Programming Manager, App Developers Alliance

“I really enjoyed App Promotion Summit!”

Sonia Escudero, Senior Key Account Manager, GameGenetics

“APS London was great. Just what I needed! I’ll be back next year.”

Harry Cott, CEO, Cricket Genie

“Well organised and great speakers attending.”

Luigi Bastanzio, SEO Executive, Web Reservations International

  

  

APS LONDON 2014 TESTIMONIALS

  

“Great fun and excellent networking – one of the best app events I’ve ever been to.”

Tom Leclerc, ASO Manager, Wooga

“More useful than WWDC.”

Jon Bonnick, Founder & CEO, Intelligenti

“Thank you again for hosting such a wonderful event. The quality of content and attendees was perfect and more than met our expectations.”

Rob Kramer, General Manager: Mobile, OpenX

“I really enjoyed it and definitely took away many helpful tips for our apps!”

Izzy Markwick, Business Development, Snap Fashion

“What a fantastic day. We learned an awful lot.”

Lucy Smith, Marketing Director, Readly

“APS London 2014 was fantastic! Great people on stage, lots of fun and good networking. Excellent organization. I would not hesitate to come back again.”

Juan Hontanilla, CEO, develapps

“Superbly run, great content and great people!”

Thibaut Rouffineau, Co-Founder & COO, Apptual

“I thoroughly enjoyed APS London 2014 and I still have the opinion that it is one of the best events on the circuit. I say this having experienced speaking at four mobile conferences across Europe.”

Mick Rigby, Founder & Managing Director, Yodel Mobile

“Many thanks for organising the conference; it was a high quality event.”

Lyubomyr Ostapiv, CFO, Stanfy

“I just wanted to extend my thanks and congratulations on a great show! It was wonderful to be a delegate and much was learned.”

Callum Carmichael, Director of International Sales, SupersonicAds

  

  

APS LONDON 2013 TESTIMONIALS

  

“Since attending App Promotion Summit London we’ve been able to increase our downloads by 700% just by applying ASO techniques and best practices.”

Gaston Irigoyen, CEO & Co-Founder, Guidecentral

“The best mobile conference I’ve been to.”

Jide Sobo, Head of Mobile, MEC

“Fantastic event – enjoyed the high level of speakers. Well worthwhile.”

Stuart Bluman, Advertising Sales Manager EMEA, Fiksu

“A very great mixture of topics around app promotion and app marketing solutions.”

Alexandra Zinnow, Senior Online Marketing Manager, Immobilien Scout

“It was a really great event! Happy to participate again next time.”

Emmanuel Carraud, CEO, MagicSolver

“Great event; I’ll definitely attend the next one.”

Deepak Tailor, Director, Latest Free Stuff

“Extremely well run event; best I’ve seen in past 5 conferences. The right content at the right time in our industry.”

Ed O’Keefe, Global Strategic Partnerships, Adaffix

“Thank you very much for an outstanding event.”

Margarita Lerman, Marketing Manager, Room 8

“App Promotion Summit was an insightful day and very well organised. Looking forward to the next one.”

Michaella Quinn, Mobile Account Manager, Intela/p>

“Fantastic event; will be back! Great speakers and topics and very relevant for those interested in mobile.”

Alethea Lindsay, Director, AppBeat

“I truly enjoyed App Promotion Summit: great food for thought from mobile marketing experts and an excellent opportunity for business networking with other professionals. I found the overall organisation impeccable and time management of the sessions very effective too.”

Camilla Bonanni, Head of Business Development, Solimba

“Thanks for a great event!”

Tina de Souza, Director, Moskardo

“Amazing speakers, great networking and strong content. Highly recommend it; it is a must for mobile developers.”

Junior An, Co-Founder, Mobcoin

“The conference was amazing. We met a lot of cool people and discovered lots of new stuff. The presentations provided a lot of information that will improve our mobile business.”

Dmitry Podlipsky, Head of Marketing, Apalon

“I’d just like to say what a great event app promotion summit was.”

John Cooper, Director, Burnr8 Technologies

“Fantastic overview of the industry – which changes constantly – so very useful and informative.”

Marie Clarke, Mobile Marketing Strategist, Hi Mum! Said Dad

“Informative and entertaining; I took away so much to consider and process. Great networking.”

Stephen Bloch, Business Mentor, Accelerator Academy

“A fascinating insight into this channel of digital marketing. A bag full of recommendations to take home.”

Ben Pethullis, Head of Digital Marketing, The Distance

  

  


STILL NEED CONVINCING?

CHECK OUT THIS SHORT HIGHLIGHT REEL MADE AT APS LONDON 2015: