APS London will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.

APP GROWTH:

Generative AI

Product-led growth

Media Mix Modelling

App subscriptions and IAPs

Predictive analytics

PR and brand marketing

APP STORE MARKETING:

ASO reporting

A/B testing

Apple Search Ads

Features like CPP, IAE, LiveOps

Data-driven decision making

Combining ASO and paid UA

USER ACQUISITION:

SKAN 4.0 – IDFA & privacy sandbox

Utilizing First-party data

Connected TV

Web2App acquisition

Creatives and UGC

Tracking and analytics

APP PRODUCT & ENGAGEMENT:

User journey optimization

Onboarding

Process automation

Personalisation

UX and Design

Feature marketing

Examples of the sessions that have run at APS London in the past include:

‌• Growing Your App Downloads With PR
• Increasing Conversion Rates with Channel Testing and Influencer Marketing
• Lessons Learned on Scaling a Global Community
• Developing a Successful Creative Strategy for Social Channels
• Using Data to Drive Personalisation at Scale
• From the Top: App Growth Strategies for 2023

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