APS San Francisco will cover how to drive subscription app growth through better analytics, acquisition, activation, monetization and retention.
SKAN 4.0: Challenges and response
Product-market-fit
Attribution windows
Web2App acquisition
Referral and reward programs
Onboarding optimization
Push permissioning
Free trial windows
Personalization
Benchmarking
A/B testing of pricing tiers
Paywall optimization and promotions
Video advertising
Localization
Using LTV:CAC
Engagement tactics
Mechanics
Cross-channel messaging
Win-back programs
Predicting and preventing churn
Examples of the sessions that have run at APS SF in the past include:
• 7 Proven Ways to Increase Conversions
• How to Leverage User Research to Guide your Monetization Strategy
• Improving your Subscription Funnel
• How Diversifying User Communication Drives Retention Growth in Subscription Apps
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